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Is there such a thing as digital retail?
ServiceplanHear me out before you turn that page, because chances are, Digital Retail may not be what what you think it is. It certainly goes beyond simply replacing a point of sale poster with a digital screen, and most definitely, it transcends the host of technologies that actually enable it. Why? Because digital retail is […]
“Receiving a Cannes Lion is priceless.”
ServiceplanIn an interview Till Hohmann, Managing Creative Director, Serviceplan Campaign, talks about the magic of Cannes and his role as member of the Cannes Lions Direct jury.
Does data-driven advertising make good old-fashioned ‘reach’ redundant?
MediaplusAndrea Malgara talks before his participation at the “Jahreskongress Digitalmarketing 2017” with the Management Forum about the relation of data-driven advertising and the good old-fashioned reach.
Why we urgently need better ways to advertise online
Plan.NetA skyscraper here, a billboard there and more often than not a layer ad between them: on an online page which, let’s say, does not have the needs of its users 100% at heart, it is easy to feel as if you were standing in a side street just off Times Square, with bright lights […]
Cannes Lions 2017 Jury Presidents: Mike Rogers, Health & Wellness
GroupServiceplan Health & Life creative partner Mike Rogers on judging a category with endless ways of execution.
Facebook & Snapchat are battling it out to change the way we visualize the world around us
GroupThey say that a picture is worth a thousand words. And that’s probably never been truer than it is today. It’s no surprise that people are communicating less and less through text these days – and more and more through visual means on mobile messaging apps and social media platforms in particular. Instagram may have […]
Connected Retail – Customer Centricity Meets Store
Plan.NetIf large-scale investor Warren Buffet no longer believes in the stationary trade, then this is really spectacular. How else can we call it, when his holding company “Berkshire Hathaway” sells Walmart shares amounting to 900 million US-Dollars and instead prefers to invest in Airlines? The industrial portal Business Insider even asks, whether this would be […]
Digital Transformation: Bye Bye Buzzword Bingo!
Plan.NetWould you like to speed up the transformation process in your company by fast-forwarding the change using disruption and out-of-the-box thinking as the ultimate goal for 2017? Or perhaps pursue the end-to-end process, through programmatic advertising, with first, second and third party data, with marketing automation and immersive marketing, to achieve customer centricity? And are […]
A Day of Sharing Proofs: The Ultimate Freedom and Happiness are within Reach
Serviceplan“When there is no attachment, there is freedom.” This mantra tells us that true freedom and happiness will come naturally if we don’t place all our hopes in external development and material possession. This defines us as human beings instead of material beings. The development of “sharing economy” backboned by the leapfrogging adaption of new […]
Born digital: 20 years of Plan.Net
Plan.NetThe Plan.Net Group is turning 20 and celebrates its anniversary with a tribute to two decades of Internet. Plan.Net was founded in 1997 and today is one of the largest independent digital agencies in Europe and in more than 25 locations worldwide.