Entries by Martin Oisterschek

The Next Reality

Martin Oisterschek (Director Innovation at Serviceplan Middle East) is convinced: In the near future it will be all about augmented (AR) or mixed (MR) or even virtual reality (VR) in its final form. The final form of media. The final form of consuming content. The final form of entertainment. The end game.

Is there such a thing as digital retail?

Hear me out before you turn that page, because chances are, Digital Retail may not be what what you think it is. It certainly goes beyond simply replacing a point of sale poster with a digital screen, and most definitely, it transcends the host of technologies that actually enable it. Why? Because digital retail is […]