Entries by Stephan Kopp

The most relevant SEO News for July 2018

Summer is finally here and the nights are long, which gives us plenty of time to think about the fundamental questions of life. That’s why the July issue of SEO News examines not just the forthcoming Google updates, but also the cognition game show and the future pecking order on our planet.

The most relevant SEO News for June 2018

If you think this June issue of SEO News will only be about the impact of Google’s Mobile Index, think again. We prefer to wait a bit on that. As the summer begins, we are therefore focusing on the return of a powerful tool, the prerequisites for good SEO work, and an industry in the throes of fake news.

The most relevant SEO News for May 2018

Spring has finally sprung, driving even the most hard-nosed online marketeers outdoors to enjoy the sunshine. It’s a time when important trends and developments can easily be missed – and that’s why we’ve summarised the most important SEO news for May here. This time we will be looking at the development of the search market, Google’s assault on e-commerce, and possible negative impacts of language assistants on our behaviour.

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The most relevant SEO News for April 2018

In 2018 the Easter Bunny brought us more than just chocolate, it also gave us the long-awaited mobile-first index from Google. It will be interesting to see what impact this has when it comes to optimising digital assets. I’ve no doubt that we’ll be hearing a lot more about this in the weeks and months ahead. For the time being, however, the SEO news for April has focussed on short clicks, the need for speed in e-commerce, and a new (search) view of the world.

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The most relevant SEO News for February 2018

The New Year is not giving us any breathers. The New Year’s Eve fireworks have barely died down and we are already invited to enthuse about the long-awaited relaunch of an important tool. How it’s not too long before we’ll be browsing with our reading glasses and why voice assistants are likely to get on our nerves soon – this and more you’ll find out in the SEO News bulletin for February.

The most relevant SEO News for January 2018

New wine into old wineskins and an endless relationship drama are what kept us busy last month. Meanwhile, in the Far East, a new player is gaining ground on the search engine stage. Find out who it is – and much more – in the SEO News for December.

The most relevant SEO News for November 2017

It’s all about speed when it comes to online marketing. Therefore, in November, we are already looking at the new year and thinking about everything that will change in 2018. Will SEO be dead and gone and robots take over the world? It won’t be that bad, but there is a hint of truth behind […]

The most relevant SEO News for October 2017

The issue of security doesn’t just motivate people when they’re casting their vote; it also motivates them on the internet. This is where the search engine giant Google is now exerting its market power. Also in SEO news – trends and new developments in the B2B sector and the Chinese market, the end of a […]