The gateway to the hybrid world
Connecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
Entries by Serviceplan Group
So, what is a Client Service Director Asset Production doing?
In our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
Our values are kind of guardrail in everyday business life
Values are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
In the Future, Stores Need to be More Than Just a Place for Transactions
We need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
Be True To Yourself Throughout The Brand Experience
How do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]
A Future Role of Technology in Customer Experience
Organisations have come to realise that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor. The focus is on technology, with artificially intelligent algorithms and new interfaces to meet the needs of the customer. But how can we ensure that we don’t “just digitise” and that people and their needs remain in the foreground? An analysis by customer centricity and artificial intelligence expert Nancy Rademaker.
My Figures are a Cross between a Mirror and a Projection Surface
Do artists have to like people to make them the subject of their work? Does art have to have a message? And why do modern people in a digitalised world need culture to be optimistic about the future? These are the questions we put to internationally renowned sculptor Stephan Balkenhol when we visited him at […]
So, what is a Project Manager HR Marketing doing?
In our new episode of Jobtitles Bingo, Laura Aquilecchia gives us insights about HR Marketing and how she communicates the employer brand in a big company like Serviceplan Group, tells us what the best thing is about her job and how somebody becomes a Project Manager in HR Marketing.
So, what is a PR & Content Consultant doing?
In our new episode Jobtitles Bingo, he gives us insights into the day-to-day work of a PR Consultant, tells us what the best thing about his job is, and describes what his work has to do with an enjoyable glass of wine. And how does somebody become a PR Consultant? He also tells us that!
So, what is a Unit Director Client Consultant doing?
Understanding the customer – wouldn’t we all like that? Nico Blößl has a few tips to share. As Unit Director Client Consulting & Planning at Mediaplus, he not only manages the communication issues of our clients, but also helps them get their messages to the right people in the right way, at the right time.
