Values are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
We need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
How do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]
Organisations have come to realise that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor. The focus is on technology, with artificially intelligent algorithms and new interfaces to meet the needs of the customer. But how can we ensure that we don’t “just digitise” and that people and their needs remain in the foreground? An analysis by customer centricity and artificial intelligence expert Nancy Rademaker.
Do artists have to like people to make them the subject of their work? Does art have to have a message? And why do modern people in a digitalised world need culture to be optimistic about the future? These are the questions we put to internationally renowned sculptor Stephan Balkenhol when we visited him at […]
In our new episode of Jobtitles Bingo, Laura Aquilecchia gives us insights about HR Marketing and how she communicates the employer brand in a big company like Serviceplan Group, tells us what the best thing is about her job and how somebody becomes a Project Manager in HR Marketing.
In our new episode Jobtitles Bingo, he gives us insights into the day-to-day work of a PR Consultant, tells us what the best thing about his job is, and describes what his work has to do with an enjoyable glass of wine. And how does somebody become a PR Consultant? He also tells us that!
Understanding the customer – wouldn’t we all like that? Nico Blößl has a few tips to share. As Unit Director Client Consulting & Planning at Mediaplus, he not only manages the communication issues of our clients, but also helps them get their messages to the right people in the right way, at the right time.
“Platform Advertising Consultant” – what rolls off the tongue so smoothly can sometimes be as exciting as a roller coaster ride in everyday life. Our colleague Nina Altmann tells us what she finds so exciting about her job, how she imagines the perfect client and what makes her everyday life so beautifully diverse.