Entries by Serviceplan Group

,

“We are a learning organisation”

I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.

So, what does a Media Planner actually do?

They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?

So, what does a Data Engineer do?

Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.

So, what does an Experience Strategist do?

With a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.

So, what does a Media Planner do?

Media Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part six of our Jobtitles Bingo series.