We have all learnt a lot from the crisis, I think, and it is precisely these findings that we will take with us into the future. What I could envisage is a shift towards more sustainable consumption, to a greater sense of responsibility and appreciation of things.
I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.
Can art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.
They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
Kristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
With a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.
Media Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part six of our Jobtitles Bingo series.