So, what does an Online Concept Designer do?
Get to know Ursi Jäger and Helen Birke who are giving some exciting insights about her job as Online Concept Designer at Plan.Net Pulse. Learn more about part 4 of our series Jobtitles Bingo now!
Entries by Serviceplan Group
So, what does an Audience Broker do?
Marwa Saleh tells us about her exciting job as Senior Audience Broker. Check out part 3 of our series Jobtitles Bingo now!
So, what does a Digital Media Planner do?
Part 2 of our series called “Jobtitles-Bingo”. In this episode we are going to explain the tasks of a Digital Media Planner. A modern profession with great future, presented by two experts from Plan.Net Media.
So, what does a Creative Coder do?
Let’s get started with the creative coder. Hopefully Ret Lauterbach, technical director at Plan.Net Technology and Stephan Enders, head of innovation studio in the Plan.Net Group, can help us figure out, what creative coders do for a living.
Let’s talk! – Programmatic Creation
Do creatives have zero desire for the new fascinating possibilities of programmatic advertising? Do media planners even understand how creation is made on and offline? Or are creation and media two such different poles that they are by nature hard to bring together? Under the motto “Let’s Talk”, mediascale Managing Director Wolfgang Bscheid and Markus Maczey, Chief Creative Officer of the Plan.Net Group, sat down and talked openly about advantages and disadvantages, opportunities and difficulties. They talked about marketing automation, creation and the future collaboration between advertisers and agencies.
Born digital: 20 years of Plan.Net
The Plan.Net Group is turning 20 and celebrates its anniversary with a tribute to two decades of Internet. Plan.Net was founded in 1997 and today is one of the largest independent digital agencies in Europe and in more than 25 locations worldwide.
“Paella Today is the most ambitious branded content process that we have encountered”
In an interview with MarketingDirecto.com Luis Piquer Trujillo, CEO Publips Serviceplan Spain, talks about Paella Today and branded content.
Creativity and technology, with the client at its center
In an interview with Advertiser.it Sara Baroni, Managing Director Plan.Net Italia, talks about creativity and innovation and gives insights into the daily work life of the Italian agency.
Trends 2017
The old year is drawing to a close. It’s time, therefore, to take a look at the coming year. The experts of the Serviceplan Group have summarised their personal communication trends for the year 2017. Dr Peter Haller, Founder and Managing Director of the Serviceplan Group Public discussion has adapted itself to a good dozen […]
