So, what does a Copywriter do?
In the new Jobtitel Bingo issue Georg reveals what he does as a copywriter at Serviceplan Campaign X besides writing texts.
Entries by Serviceplan Group
Something with Content Marketing – which exciting jobs hide behind the buzzword?
Kristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
So, what does an Experience Strategist do?
With a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.
So, what does a Media Planner do?
Media Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part six of our Jobtitles Bingo series.
So, what does an Online Concept Designer do?
Get to know Ursi Jäger and Helen Birke who are giving some exciting insights about her job as Online Concept Designer at Plan.Net Pulse. Learn more about part 4 of our series Jobtitles Bingo now!
So, what does an Audience Broker do?
Marwa Saleh tells us about her exciting job as Senior Audience Broker. Check out part 3 of our series Jobtitles Bingo now!
So, what does a Digital Media Planner do?
Part 2 of our series called “Jobtitles-Bingo”. In this episode we are going to explain the tasks of a Digital Media Planner. A modern profession with great future, presented by two experts from Plan.Net Media.
So, what does a Creative Coder do?
Let’s get started with the creative coder. Hopefully Ret Lauterbach, technical director at Plan.Net Technology and Stephan Enders, head of innovation studio in the Plan.Net Group, can help us figure out, what creative coders do for a living.
Let’s talk! – Programmatic Creation
Do creatives have zero desire for the new fascinating possibilities of programmatic advertising? Do media planners even understand how creation is made on and offline? Or are creation and media two such different poles that they are by nature hard to bring together? Under the motto “Let’s Talk”, mediascale Managing Director Wolfgang Bscheid and Markus Maczey, Chief Creative Officer of the Plan.Net Group, sat down and talked openly about advantages and disadvantages, opportunities and difficulties. They talked about marketing automation, creation and the future collaboration between advertisers and agencies.
Born digital: 20 years of Plan.Net
The Plan.Net Group is turning 20 and celebrates its anniversary with a tribute to two decades of Internet. Plan.Net was founded in 1997 and today is one of the largest independent digital agencies in Europe and in more than 25 locations worldwide.
