Search machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
New technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
There can only be one search engine! This statement sounds like little diversity and transparency, but rather heavy monopoly, one-sidedness and dominance. But still it is reality that Google dominates the global search market without restrictions. Whether this will remain so in the long term depends not least on global competition.
In the first SEO-News of the new year we deal with what makes life really exciting: contrasts and conflicts. We can reassure anyone who thinks that we would participate in the ongoing gender discussion within this framework. It remains with Search, more precisely the antagonism of reach vs. conversion, as well as the eternal struggle SEA vs. SEO.
Christmas Day 2018 will see any number of brand-new voice assistants take their very first glimpse of the world. Plugged in to charge for the first time, their cameras will take in the cosy candlelight of the Christmas tree while their microphones pick up the voices of their future, human families. Find out which manufacturers are seeing this marketing dream become a reality, as well as how Bing is transforming itself in the world of assisted shopping, in the last SEO News of 2018.
As Christmas trade slowly gathers pace, this year too it’s mainly prettily wrapped electronics that we can expect to see under German Christmas trees. November’s instalment of SEO News examines why we should keep a critical mind when it comes to technology, and also considers the possibility of Google’s homepage relaunch going awry.
These days, it’s hard to shake the feeling that everything is changing. Unfortunately, we cannot provide much more stability – because things are about change. This edition of SEO News for the month of October asks the question of whether the Internet as we know it will still exist in ten years, and explores what Google has planned for the next 20 years.
At last, summer is here. But artificial intelligence doesn’t take summer off, so it can be the ideal babysitter in the car, especially when stuck in a traffic jam. That is, as long as the language assistant actually has something to say. That’s what our SEO News for the month of August is all about. And of course, we can’t avoid the notorious silly-season monster.
Summer is finally here and the nights are long, which gives us plenty of time to think about the fundamental questions of life. That’s why the July issue of SEO News examines not just the forthcoming Google updates, but also the cognition game show and the future pecking order on our planet.
If you think this June issue of SEO News will only be about the impact of Google’s Mobile Index, think again. We prefer to wait a bit on that. As the summer begins, we are therefore focusing on the return of a powerful tool, the prerequisites for good SEO work, and an industry in the throes of fake news.