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Serviceplan Corporate Blog

Alexander Turtschan

SXSW 2023 Day 5: Brand Science

Group, Group, Mediaplus, Mediaplus

Last recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.

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15. March 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/03/image00002-scaled.jpg 972 2560 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-03-15 02:51:022023-03-15 02:51:03SXSW 2023 Day 5: Brand Science
Alexander Turtschan

SXSW 2023 Day 4: Thinking about the future

Group, Group, Mediaplus, Mediaplus

When dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.

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14. March 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/03/image00004-scaled.jpg 971 2560 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-03-14 06:39:002023-03-15 00:41:03SXSW 2023 Day 4: Thinking about the future
Alexander Turtschan

SXSW 2023 Day 3: The Ketchup is out of the Bottle

Group, Group, Mediaplus, Mediaplus

One particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.

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13. March 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/03/sxsw3-scaled.jpg 971 2560 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-03-13 06:24:532023-03-16 00:26:27SXSW 2023 Day 3: The Ketchup is out of the Bottle
Alexander Turtschan

SXSW 2023 Day 2: Convergence points

Group, Group, Mediaplus, Mediaplus

Duality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.

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12. March 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/03/1920-scaled.jpg 971 2560 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-03-12 13:07:292023-03-14 07:13:19SXSW 2023 Day 2: Convergence points
Alexander Turtschan

SXSW 2023 Day 1: The Importance of Storytelling

Group, Group, Mediaplus, Mediaplus

Country music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.

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11. March 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/03/image00008-2-scaled.jpg 971 2560 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-03-11 07:25:342023-03-14 07:15:29SXSW 2023 Day 1: The Importance of Storytelling
Laura Kavanagh

The Evolution of Social Commerce: Platforms Race to Adapt to Changing Consumer Behavior

Mediaplus
social-commerce

“Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.” – Arpan Podduturi, Director of Product Retail and Messaging, Shopify The pandemic accelerated the shift, […]

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1. March 2023/0 Comments/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/03/Untitled-design-1.png 315 560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-03-01 15:44:232023-03-01 15:44:24The Evolution of Social Commerce: Platforms Race to Adapt to Changing Consumer Behavior
Mediaplus Group

How Can The Ad Industry Create a Greener Tomorrow?

Group, Mediaplus

We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]

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1. March 2023/0 Comments/by Mediaplus Group
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER-GREEN-GRP.jpg 648 648 Mediaplus Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Mediaplus Group2023-03-01 15:07:002023-03-06 15:08:42How Can The Ad Industry Create a Greener Tomorrow?
Azhar Siddiqui

Hello CHATGPT! Now what do we do?

Group, Mediaplus

ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]

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1. March 2023/0 Comments/by Azhar Siddiqui
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER_CHAT-GPT.jpg 648 648 Azhar Siddiqui https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Azhar Siddiqui2023-03-01 14:38:002023-03-06 14:42:24Hello CHATGPT! Now what do we do?
Laura Kavanagh

Are the Streaming Wars Over?

Mediaplus
streaming-tv

The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]

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14. February 2023/0 Comments/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/02/glenn-carstens-peters-EOQhsfFBhRk-unsplash-1-scaled.jpg 1703 2560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-02-14 20:17:162023-02-14 20:17:45Are the Streaming Wars Over?
Sam Evans

CES 2023 Recap: A Timid Return to Las Vegas

Mediaplus
CES-2023

CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]

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24. January 2023/0 Comments/by Sam Evans
https://serviceplan.blog/sp-content/uploads/2023/01/CES-header.png 278 936 Sam Evans https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Sam Evans2023-01-24 21:44:552023-02-13 16:04:54CES 2023 Recap: A Timid Return to Las Vegas
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