Serviceplan Corporate Blog
Pooja Suvarna, Digital Media Manager at Mediaplus Middle East AI (Artificial Intelligence) has come long way from deep learning by major advanced computer to image classification, to Chatbot. In recent years AI has been commonly used by people due to easy access and it is proven that AI can help us in lot ways from […]
Karim Mroueh, Digital and Social Lead at Serviceplan Group Middle East As we progress in the technological innovation, we should consider the enormous changes artificial intelligence is bring to our life. I have been following an interesting trend in AI development that is based on the characteristic of humans: there is a certain amount of […]
Did you wait in a long line outside for the Black Friday deal? I bet you didn’t. You probably shopped from the comfort of your couch, along with most other Americans this year. In today’s retail landscape, Black Friday has become an extended shopping experience. The trend now encompasses an entire week, stretching from Thanksgiving […]
New Zealand is a remote Island on the other side of the world, with lots of sheep and a lot less people. But what it lacks in manpower it seems to make up for in creativity. Funnily enough, New Zealand with a population of just 5 million people, manages to punch severely above its weight in the creative rankings at advertising festivals. For example: NZ has won 31 yellow pencils at the prestigious D&AD festival – a competition that is famously difficult to win. Germany, with a population sixteen times bigger, has won 44. And last year at Cannes, New Zealand won 1.8 lions per million people of population. Whereas the most successful nation at the festival – the USA – won just 0,7 lions per million people of population. Being a kiwi myself, I thought I would try to hypothesize as to why a remote island in the south pacific has somehow managed to put itself on advertising’s creative map. Who knows, maybe we can all benefit a little from this island mentality?
On July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?
By Helmi Abdalhadi | Manager, House Of Gaming at Serviceplan Group Middle East To say we’re past the times when gamers were either “casual” or “hardcore” would be quite an understatement. While these two umbrella terms still categorise some gamers – especially in a way that is easy to understand for those who are not native to […]
After months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday. For a point of comparison, it took Twitter five years […]
For all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]
By Deirdre Kozicki, Senior Media Planner It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]
Artificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]