Last recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
When dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.
https://serviceplan.blog/sp-content/uploads/2023/03/image00004-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-14 06:39:002023-03-15 00:41:03SXSW 2023 Day 4: Thinking about the future
One particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
https://serviceplan.blog/sp-content/uploads/2023/03/sxsw3-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-13 06:24:532023-03-16 00:26:27SXSW 2023 Day 3: The Ketchup is out of the Bottle
Duality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
Country music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.
https://serviceplan.blog/sp-content/uploads/2023/03/image00008-2-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-11 07:25:342023-03-14 07:15:29SXSW 2023 Day 1: The Importance of Storytelling
“Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.” – Arpan Podduturi, Director of Product Retail and Messaging, Shopify The pandemic accelerated the shift, […]
https://serviceplan.blog/sp-content/uploads/2023/03/Untitled-design-1.png315560Laura Kavanaghhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngLaura Kavanagh2023-03-01 15:44:232023-03-01 15:44:24The Evolution of Social Commerce: Platforms Race to Adapt to Changing Consumer Behavior
We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER-GREEN-GRP.jpg648648Mediaplus Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMediaplus Group2023-03-01 15:07:002023-03-06 15:08:42How Can The Ad Industry Create a Greener Tomorrow?
ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER_CHAT-GPT.jpg648648Azhar Siddiquihttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAzhar Siddiqui2023-03-01 14:38:002023-03-06 14:42:24Hello CHATGPT! Now what do we do?
The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]
CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
https://serviceplan.blog/sp-content/uploads/2023/01/CES-header.png278936Sam Evanshttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngSam Evans2023-01-24 21:44:552023-02-13 16:04:54CES 2023 Recap: A Timid Return to Las Vegas
SXSW 2023 Day 5: Brand Science
Group, Group, Mediaplus, MediaplusLast recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
SXSW 2023 Day 4: Thinking about the future
Group, Group, Mediaplus, MediaplusWhen dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.
SXSW 2023 Day 3: The Ketchup is out of the Bottle
Group, Group, Mediaplus, MediaplusOne particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
SXSW 2023 Day 2: Convergence points
Group, Group, Mediaplus, MediaplusDuality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
SXSW 2023 Day 1: The Importance of Storytelling
Group, Group, Mediaplus, MediaplusCountry music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.
The Evolution of Social Commerce: Platforms Race to Adapt to Changing Consumer Behavior
Mediaplus“Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.” – Arpan Podduturi, Director of Product Retail and Messaging, Shopify The pandemic accelerated the shift, […]
How Can The Ad Industry Create a Greener Tomorrow?
Group, MediaplusWe are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]
Hello CHATGPT! Now what do we do?
Group, MediaplusChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]
Are the Streaming Wars Over?
MediaplusThe game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]
CES 2023 Recap: A Timid Return to Las Vegas
MediaplusCES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]