Serviceplan Corporate Blog
COVID-19 has changed the world as we knew it and turned everything on its head. Uncertainty, fear and isolation, threats to health, unforeseeable economic developments as well as restrictions on our personal freedom and freedom of movement are just a few aspects that the global pandemic has had – and will continue to have in the foreseeable future.
I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.
It was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
As any marketing manager will readily confirm, your brand needs to create – through its specific characteristics relating to history, market, target groups, distribution channels, competitors and objectives – an operational marketing ecosystem of its own that, from a strategic, creative and media perspective, is faster and smoother than before. The aim here is to […]
Can art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.
For the past year, the coronavirus has been turning our world on its head. Rules and practices have changed radically and this is making itself felt on all levels of communication, particularly personal interaction. Working from home and video conferencing are the “new normal”.
They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
Serviceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]