Serviceplan Corporate Blog
It was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
Who does new client acquisition for Mediaplus? And what exactly do our colleagues when it comes to acquiring new clients? Susanne Kiefl and Larissa Staadtlich provide us with interesting insights into their jobs as New Business & Marketing Managers and tell us how their day-to-day work resembles a barraquito.
Over the past few weeks, as I reread the excellent book Supercade  published by MIT Press almost 20 years ago, I got to thinking about technology and our relationship with it… But first, if you haven’t read the book, here’s a bit of background about Supercade. This fully illustrated book is a potted history […]
We have all learnt a lot from the crisis, I think, and it is precisely these findings that we will take with us into the future. What I could envisage is a shift towards more sustainable consumption, to a greater sense of responsibility and appreciation of things.
COVID-19 has changed the world as we knew it and turned everything on its head. Uncertainty, fear and isolation, threats to health, unforeseeable economic developments as well as restrictions on our personal freedom and freedom of movement are just a few aspects that the global pandemic has had – and will continue to have in the foreseeable future.
I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.
As any marketing manager will readily confirm, your brand needs to create – through its specific characteristics relating to history, market, target groups, distribution channels, competitors and objectives – an operational marketing ecosystem of its own that, from a strategic, creative and media perspective, is faster and smoother than before. The aim here is to […]
Can art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.
For the past year, the coronavirus has been turning our world on its head. Rules and practices have changed radically and this is making itself felt on all levels of communication, particularly personal interaction. Working from home and video conferencing are the “new normal”.
They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?