CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
https://serviceplan.blog/sp-content/uploads/2023/01/CES-header.png278936Madison Rhynerhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMadison Rhyner2023-01-24 21:44:552023-02-02 15:49:11CES 2023 Recap: A Timid Return to Las Vegas
What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]
https://serviceplan.blog/sp-content/uploads/2023/01/deepmind-Snqm29dhfOk-unsplash-scaled.jpg14402560Madison Rhynerhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMadison Rhyner2023-01-24 16:39:252023-01-24 16:39:26Generative AI: What Marketers Should Know
DLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.
Charbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]
https://serviceplan.blog/sp-content/uploads/2022/11/banner-top.jpg450800Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-12-07 07:47:292022-12-07 18:20:05Gaming as a communication channel
Azhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.
https://serviceplan.blog/sp-content/uploads/2022/11/sp-newsletter-media-azhar.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-12-07 07:35:002022-12-07 18:19:15THE RISE OF THE INDEPENDENT MEDIA AGENCY
In order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
https://serviceplan.blog/sp-content/uploads/2022/11/virtual-g0315a1872_1920.jpg12801920Plan.Net Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngPlan.Net Group2022-11-09 09:51:122022-11-09 10:06:09Interview with Plan.Net and MINI
Suparshv Chopra | Director – Digital Media Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z . Based on […]
By Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts. Look at Nike’s “Dream Crazy” advert […]
https://serviceplan.blog/sp-content/uploads/2022/09/Yousef-Abdalla-2.jpg394700Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-09-12 16:11:232022-09-19 14:57:57HOW YOUR BRAND CAN HELP SAVE LIVES
Connecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
https://serviceplan.blog/sp-content/uploads/2022/07/Short_1080-e1657564060986.jpg7961920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2022-07-12 09:41:122022-09-19 11:13:30The gateway to the hybrid world
For too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_artificialintelligence_648x648.jpg648648Azhar Siddiquihttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAzhar Siddiqui2022-06-08 09:00:002022-06-07 10:41:49ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
CES 2023 Recap: A Timid Return to Las Vegas
MediaplusCES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
Generative AI: What Marketers Should Know
MediaplusWhat robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]
DLD MUNICH 2023
Group, MediaplusDLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.
Gaming as a communication channel
Group, MediaplusCharbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]
THE RISE OF THE INDEPENDENT MEDIA AGENCY
MediaplusAzhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.
Interview with Plan.Net and MINI
Group, Plan.NetIn order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
Searching for Information? TikTok It!
Group, MediaplusSuparshv Chopra | Director – Digital Media Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z . Based on […]
HOW YOUR BRAND CAN HELP SAVE LIVES
Group, ServiceplanBy Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts. Look at Nike’s “Dream Crazy” advert […]
The gateway to the hybrid world
Group, Mediaplus, Plan.NetConnecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
GroupFor too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.