Serviceplan Corporate Blog
In the new Jobtitel Bingo issue Georg reveals what he does as a copywriter at Serviceplan Campaign X besides writing texts.
Christmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]
Possible roles for artificial creativity in marketing Artificial intelligence is presently used in marketing primarily to forecast consumer behaviour and increase the efficiency of brand communication. As everybody knows, however, analysis and control are only one side of marketing; creativity is at least as important, because creativity is ultimately the only means for brands to […]
It will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]
Fortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event. For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]
Many website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.
The boundary between paid ads and organic search services will continue to blur both technically and economically. Monitoring the resulting opportunities for synergy will be one of the key challenges for search engine optimisation in the coming years.
Amazon is getting closer and closer to its declared objective of becoming the global “Everything Store”. Ever since the platform opened itself up to third-party providers at the turn of the millennium, the numbers of retailers using it, and of products listed, have continued to grow. According to a study by Marketplace Pulse, over 100,000 […]
Addressing customers directly via newsletters is a more attractive option for advertisers than even before, as this makes it possible to send loyal fans precisely the information that interests them. The art of the right message at the right moment – it’s what the future of email marketing is all about.
Once one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.