Serviceplan Corporate Blog
Whoever’s been on a trip to the Middle East, instantly has a pretty solid idea in mind hearing these two words together. You too, right?
Anybody, who has the chance to visit Dubai and the other Emirates nowadays, can immediately kiss this antiquated notion goodbye. That’s because the model of femininity is subject to constant change in this region – which is certainly a good thing.
“Being able to adapt quickly, flexibly, and proactively to new situations” – the significance of agility is not disputed. But how to achieve an agile digital agency definitely is. In the middle of the transformation of hmmh, we take a break and look back: what are the most valuable experiences from our change process with 300 employees up to this point and what questions should agencies ask when they move in the direction of agility?
It can be daunting for a mid-sized company when entering a new international market. Especially so when entering a region as diverse and fragmented as the Middle East. However, no matter where you go around the world, you can’t just copy and paste a strategy that has worked well elsewhere and expect it to succeed in a different market. With digital channels becoming more and more essential in today’s business landscape, here are some key aspects to consider for your digital strategy when entering a new region.
Some people in the digital sector, especially, have ceased to believe in brands. However, I am convinced that in the digital age, more than any other, brands offer precisely what we need in a multi-optional, information-flooded world: orientation. Brands condense a large volume of information into a (hopefully) relevant promise. Of course brands that want to be successful in the future, will also have to adapt to a society in transition. Anyone who takes the following five tenets for the brand management of the future to heart, will have a good chance of achieving this.
Unfortunately, top men in advertising these days are a lot less chauvinistic and self-absorbed. Gone are the mad men days of pompous egos and flannel suits, of dry witticisms and cynical arrogance oozing from the Roger Sterlings and the Don Drapers of this world. Instead, we see ad men strutting around with undeniable charisma and sensible charms, making it all the more difficult for women to break the proverbial glass ceiling as men continue to dominate the industry’s ruling seats.
Following the major cold snap in February, spring is now well on the way in terms of SEO. Appropriately enough, the hot topics for the month of March are AMP, backlinks and Bing.
On the face of it, the SXSW is a pretty poor deal. You spend 12 hours on a plane and then rush around downtown Austin with 30,000 other lunatics for a week to listen to lectures and panels in air-conditioned 80s-style conference rooms. Doesn’t sound very inspiring. For me, the conference is nevertheless one of the absolute highlights of the year, because you’d be hard pressed to find a higher concentration of excellent speakers on current trends in the digital world. Read about the topics and lectures I am particularly looking forward to below.
It’s a nightmare for marketing managers. Where there used to be clearly defined spheres of action, today the digital economy throws up more and more new subject areas for the agenda which have to be evaluated and, if applicable, worked into your own plan. The “Internet of Things” (IoT for short) is one of these new fields. However, before we examine the significance of the IoT for marketing, let’s quickly look at how the market is developing. Because like many other digital developments, the IoT impacts a variety of sectors and processes, and it is by no means merely a subject for techies or nerds.
Any online-shop project without a decent PIM system poses a huge risk, because excellent product data and flawless interface function are the keys to success.
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.