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Serviceplan Corporate Blog

Serviceplan Group

So, what does a Data Analyst do?

Group

Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.

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5. February 2021/0 Comments/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/02/JobtitelBingo_Data-Engineer_Blog_Header.jpg 435 1150 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Serviceplan Group2021-02-05 16:41:362021-02-05 16:46:06So, what does a Data Analyst do?
Sarah Jamshidi

Don’t be afraid of taking vacation

Serviceplan

Serviceplan New York encourages time off as an essential part of fostering creativity

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26. August 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/08/vacay_yay-scaled.jpg 1707 2560 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-08-26 22:40:042020-08-26 23:05:32Don’t be afraid of taking vacation
Sarah Jamshidi

The benefits and drawbacks of remote work

Group, Serviceplan

Serviceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]

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30. July 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-07-30 20:31:092020-07-30 20:39:21The benefits and drawbacks of remote work
Thomas Gässler

Performance Marketing in the New Normality

Group, Plan.Net

Search continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.

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20. May 2020/by Thomas Gässler
https://serviceplan.blog/sp-content/uploads/2020/03/Corona-News-1.jpg 1024 1024 Thomas Gässler https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Thomas Gässler2020-05-20 13:04:342020-05-20 13:10:25Performance Marketing in the New Normality
Michael Wörmann

Living the new normal

Facit

All industries are now seeking to adapt as good as they can to the challenges that a tiny sting of DNA is posing to all of us. Some very successfully, some less so. It’s good to see that my own area, the CX / UX research community, has very effectively changed their toolbox to accommodate the requirements of working (and running research) from a distance. However, one topic that I do discuss with my clients now isn’t the feasibility of remote research. It is its validity, that is, what the insights we get mean, what they stand for and how long their meaning will last.

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12. May 2020/by Michael Wörmann
https://serviceplan.blog/sp-content/uploads/2020/05/Research_1024-2.jpg 1024 1021 Michael Wörmann https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Michael Wörmann2020-05-12 12:38:472020-05-13 11:24:42Living the new normal
Sarah Jamshidi

Virtual is the New Experiential

Group

Serviceplan New York talked to Richard Stewart of VOK DAMS about the impact of COVID-19 and the event industry. Social distancing and restrictions in public gatherings are changing this year’s Marketing landscape. Events like SXSW have been canceled, the Cannes Film Festival has been postponed and even the 2020 Summer Olympics in Tokyo have rescheduled […]

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27. April 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-04-27 22:46:522020-04-27 23:08:45Virtual is the New Experiential
Sarah Jamshidi

The New Arena: Facebook makes a play for the gamer audience

Mediaplus

Media insights on the launch of Facebook gaming BY MODCO MEDIAPLUS In a move to take on Amazon’s Twitch and Google’s YouTube, Facebook launched their own dedicated mobile app “Facebook Gaming” where users can create and stream live gameplay. The app is already available on Android and will soon be available on iOS. We consulted […]

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24. April 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-04-24 22:37:172020-04-28 15:46:13The New Arena: Facebook makes a play for the gamer audience
Stefan Messerknecht

The Coronavirus Crisis As An Accelerator of Digitization: How Companies Must Act Now – An E-commerce Opportunity

Group, Plan.Net

The coronavirus crisis not only creates losers, but also some winners: online retailers and delivery services in particular, as well as online platforms for tutoring, fitness or cooking are all currently experiencing a massive sales boost. Social distancing is shifting both shopping and communication even more towards digital, which offers great opportunities for providers of […]

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21. April 2020/by Stefan Messerknecht
https://serviceplan.blog/sp-content/uploads/2020/04/LI-Grafik_Webinar_klein_Blog_neu.jpg 1024 1024 Stefan Messerknecht https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stefan Messerknecht2020-04-21 09:53:102020-05-06 14:35:57The Coronavirus Crisis As An Accelerator of Digitization: How Companies Must Act Now – An E-commerce Opportunity
Verena Letzner

Groups Organize Themselves on Social Media. So Do Brands: How the Coronavirus Crisis is Changing the Social Media Landscape

Group, Plan.Net

The Coronavirus crisis currently poses challenges to many areas of business, but also creates new opportunities. In the Serviceplan Group’s first live session of the webinar titled “Acting Successfully in the Corona Crisis”, Verena Letzner, Managing Director of Plan.Net NEO, presented her analysis of the effects of the crisis on social media. In her expert article, she looks at the current situation in Germany and explains what questions brands should ask themselves now, and why it is worthwhile to take a look at the situation in China

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14. April 2020/by Verena Letzner
https://serviceplan.blog/sp-content/uploads/2020/04/LI-Grafik_Webinar_klein_Blog_neu.jpg 1024 1024 Verena Letzner https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Verena Letzner2020-04-14 13:23:192020-05-11 10:59:21Groups Organize Themselves on Social Media. So Do Brands: How the Coronavirus Crisis is Changing the Social Media Landscape
Sarah Jamshidi

Work(out) from home

Group

Serviceplan and NYC-based entrepreneur and fitness influencer Brian Mazza discuss how at-home fitness can help employees stay healthy (and sane) while working remotely. New York, April 2020 – integrate fitness into your daily routine while working from home As we all adjust to a new reality of social distancing and remote work, it’s important to […]

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6. April 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-04-06 22:43:552020-04-06 22:46:04Work(out) from home
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