Connecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
https://serviceplan.blog/sp-content/uploads/2022/07/Short_1080-e1657564060986.jpg7961920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2022-07-12 09:41:122022-07-12 09:41:14The gateway to the hybrid world
‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_womenempowerment_648x648.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Middle East2022-06-08 09:00:002022-06-07 10:50:20A LITTLE GIRL’S DREAM OF BEING A CARPENTER
For too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_artificialintelligence_648x648.jpg648648Azhar Siddiquihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngAzhar Siddiqui2022-06-08 09:00:002022-06-07 10:41:49ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Will the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals of the blockchain technology and projecting them onto the principles of the digital media landscape, we begin to notice a common ground but with different terminology that creates a range of opportunities for those of wants.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_nft_700x394.jpg394700Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Middle East2022-06-08 09:00:002022-06-07 10:38:50Enhancing the Digital Media Landscape with Blockchain
In our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
https://serviceplan.blog/sp-content/uploads/2022/05/2022-05_Jobtitel-Bingo_Client-Service-Director_Kai-Martin-Ruck_1150x435.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2022-05-20 10:23:532022-05-20 10:09:13So, what is a Client Service Director Asset Production doing?
Gallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Eva Lihotzkyhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngEva Lihotzky2022-05-19 11:34:502022-05-19 11:40:35THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Values are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2022-05-11 14:19:352022-05-11 14:17:31Our values are kind of guardrail in everyday business life
We need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2022-05-04 10:31:382022-05-04 10:36:25In the Future, Stores Need to be More Than Just a Place for Transactions
How do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2022-04-27 15:10:202022-04-27 15:10:22Be True To Yourself Throughout The Brand Experience
We want it all and we want it now! During the coronavirus pandemic, people have developed new expectations when it comes to how they want to work. Looking for self-fulfilment and purpose, young generations in particular want both a career and personal wellbeing. Wolf Ingomar Faecks calls this phenomenon the “Nowness Economy” and advises companies that want to attract top talents in the long term to take on board and implement five key principles.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Wolf Ingomar Faeckshttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngWolf Ingomar Faecks2022-04-20 09:37:112022-05-02 09:24:39How the Nowness Economy is Changing the Way We Work
The gateway to the hybrid world
Group, Mediaplus, Plan.NetConnecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
A LITTLE GIRL’S DREAM OF BEING A CARPENTER
Group, Serviceplan‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
GroupFor too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
Enhancing the Digital Media Landscape with Blockchain
Group, ServiceplanWill the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals of the blockchain technology and projecting them onto the principles of the digital media landscape, we begin to notice a common ground but with different terminology that creates a range of opportunities for those of wants.
So, what is a Client Service Director Asset Production doing?
Group, ServiceplanIn our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Group, Plan.Net, TwelveGallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
Our values are kind of guardrail in everyday business life
Group, TwelveValues are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
In the Future, Stores Need to be More Than Just a Place for Transactions
Group, TwelveWe need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
Be True To Yourself Throughout The Brand Experience
Group, Group, Mediaplus, Mediaplus, Twelve, TwelveHow do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]
How the Nowness Economy is Changing the Way We Work
Group, Plan.Net, TwelveWe want it all and we want it now! During the coronavirus pandemic, people have developed new expectations when it comes to how they want to work. Looking for self-fulfilment and purpose, young generations in particular want both a career and personal wellbeing. Wolf Ingomar Faecks calls this phenomenon the “Nowness Economy” and advises companies that want to attract top talents in the long term to take on board and implement five key principles.