Serviceplan Corporate Blog
Retail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
These days, it’s hard to shake the feeling that everything is changing. Unfortunately, we cannot provide much more stability – because things are about change. This edition of SEO News for the month of October asks the question of whether the Internet as we know it will still exist in ten years, and explores what Google has planned for the next 20 years.
Media Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part six of our Jobtitles Bingo series.
What will we remember in a few years’ time when we look back on the internet of the late 2010s? Snapchat should be one of the first things that comes to mind. The quirky messaging app with the cute ghost, the user-friendliness of an ordinary SAP installation and the innovative augmented-reality lenses, which have convinced millions of adults that selfies with dog and cat faces are socially acceptable, even for those in their mid twenties.
My childhood days are over and choose your own adventure stories have lost their popularity – or at least that’s what I thought! Recently, however, they have been cropping up again. And in digital form. And the best part is that these new story formats are not just for children.
Below is a summary of which channels these formats are available on and why they might be of particular interest for digital communication and therefore for corporate digital marketing.
Digital “shitstorms” threaten brands all over the world if they hurt religious feelings, offend minorities or break political taboos through negligence. In some growth markets around the world, this risk is significantly higher than in Europe or the US because of greater cultural and religious diversity and countless local sensitivities, so that the number of stumbling blocks is greater from the outset. According to the Duden, a “shitstorm” is a “storm of indignation in a medium of communication on the Internet, sometimes accompanied by insulting statements”.
Hovering in front of me is a virtual shelf with various objects and categories for me to choose from. I use the controller to grab a small rocket, take it off the shelf and place it in the room. Thwack! The small spacecraft is rooted in front of me like something out of a comic book or video game. I walk around it and look at it from all sides.
Think Mobile: The “great migration” from traditional PCs to mobile devices has created a completely new universe. The numbers are breathtaking. In mid-2017, China officially had 1.36 billion mobile Internet subscribers, which was more than one device for every adult. Smartphones are widely used to interact with brands. Over 500 million Chinese made purchases online with their smartphones last year. In India, one in four consumers is already making online purchases. With 480 million smartphone users, mobile consumption has already become the biggest driver in e-commerce.
Apple fans have been waiting for these keynotes for years. Years of anticipation, wondering if there will be a “one more thing”. And no, that was unfortunately (once again) not the case in the middle of September with the presentation of the Apple Watch 4 and the latest iPhone. We are currently seeing more evolutionary developments than this one innovation, which leaves us breathless. But on the other hand, most device visuals and features are already leaked before the events.