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Serviceplan Corporate Blog

Christine Lischka

ZARA goes high class

Serviceplan

Logos are an affirmation. In the fashion industry, logos are a status symbol that you wear on the outside. That is certainly the case with premium brands. It started with the first wave in the 90s, when we had the bold D&G prints on pullovers. It was very clear that more was more. Logos were the pass that got you into the “exclusive club” of people who could afford luxury brands. Merciless copying of these brands meant it lost its charm and became quite the opposite: the expression of mass junk. This wave was then replaced by the countertrend: understatement. Loud flaunting was out and people practised a new modesty: less is more. Brand logos almost disappeared entirely and only insiders were able to recognise a brand from elements of its style.

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4. February 2019/0 Comments/by Christine Lischka
https://serviceplan.blog/sp-content/uploads/2019/02/lauren-fleischmann-469994-unsplash.jpg 1826 2738 Christine Lischka https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Christine Lischka2019-02-04 13:54:172019-02-07 12:16:31ZARA goes high class
Sven Scheil

Doxing: Not a new fitness trend, but a serious problem for all Internet users

Plan.Net

By using a wide variety of online services, apps and websites, we create huge amounts of data that can often be stored in clouds and linked to each individual user. Most Internet users don’t take the protection of their data too seriously, and companies are often unable to keep up with the rapid development of closing threatening security gaps quickly enough. Politicians, too, have long been unwilling to enforce existing data protection laws.

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4. February 2019/0 Comments/by Sven Scheil
https://serviceplan.blog/sp-content/uploads/2019/01/SvenScheil.jpg 900 1600 Sven Scheil https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Sven Scheil2019-02-04 09:12:082019-02-04 09:12:04Doxing: Not a new fitness trend, but a serious problem for all Internet users
Stephan Kopp

The most relevant SEO news for January 2019

Plan.Net

In the first SEO-News of the new year we deal with what makes life really exciting: contrasts and conflicts. We can reassure anyone who thinks that we would participate in the ongoing gender discussion within this framework. It remains with Search, more precisely the antagonism of reach vs. conversion, as well as the eternal struggle SEA vs. SEO.

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30. January 2019/0 Comments/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2018/11/2-450x450.jpg 450 450 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Stephan Kopp2019-01-30 10:26:502019-01-30 10:30:51The most relevant SEO news for January 2019
Serviceplan Middle East

Serviceplan Group Middle East Diary

Group

We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.

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28. January 2019/0 Comments/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2018/10/shutterstock_604652654-copy.jpg 3264 4928 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Serviceplan Middle East2019-01-28 09:00:562019-01-28 09:13:11Serviceplan Group Middle East Diary
Serviceplan Group

So, what does an Experience Strategist do?

Group

With a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.

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15. January 2019/0 Comments/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2019/01/Mathias-Becker_1024x1024.jpg 1024 1024 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Serviceplan Group2019-01-15 14:29:492019-01-15 17:59:19So, what does an Experience Strategist do?
Carsten Popp

Visual Trends – what will really stand out from the mainstream in 2019

Plan.Net

As designers we are always on the lookout for something new and unique: something that stands out from the crowd and grabs our attention. Constantly on the hunt for the “face” or the look with the potential to take brands into new territory. Fairly often, even if subconsciously, we return to what we already know. The following three blasts from the past will see a renaissance in 2019.

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10. January 2019/0 Comments/by Carsten Popp
https://serviceplan.blog/sp-content/uploads/2019/01/Art_Deco_2_Ariel_Davis_Young_Ones_Serviceplan.jpg 427 593 Carsten Popp https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Carsten Popp2019-01-10 09:59:262019-01-10 09:54:22Visual Trends – what will really stand out from the mainstream in 2019
Alexander Turtschan

The inside story x 3: Masses of media instead of mass media – is the age of nationwide viewing over?

Plan.Net

From a marketing perspective, fragmented consumer use of media means that there are now an unmanageable number of touchpoints in the consumer journey. This development has been exacerbated by the long-standing trend towards maximum personalisation of consumers’ life plans, with high demand for products and services that are personally relevant. “One size fits all” has long been a thing of the past.

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7. January 2019/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2018/08/Alex-Turtschan_3malaufgeschlaut.jpg 900 1600 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Alexander Turtschan2019-01-07 09:10:552019-01-07 09:11:15The inside story x 3: Masses of media instead of mass media - is the age of nationwide viewing over?
Stephan Kopp

The most relevant SEO News for December 2018

Plan.Net

Christmas Day 2018 will see any number of brand-new voice assistants take their very first glimpse of the world. Plugged in to charge for the first time, their cameras will take in the cosy candlelight of the Christmas tree while their microphones pick up the voices of their future, human families. Find out which manufacturers are seeing this marketing dream become a reality, as well as how Bing is transforming itself in the world of assisted shopping, in the last SEO News of 2018.

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3. January 2019/0 Comments/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2018/11/2-450x450.jpg 450 450 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Stephan Kopp2019-01-03 09:40:492019-01-30 10:29:23The most relevant SEO News for December 2018
Klaus Schwab

My trend 2019: Prototyping for communication

Plan.Net

Scrum, Kanban, design thinking, prototyping and collaboration are working styles and methods that have their origins in product design and software development. In recent years, they have found their way into the development of digital platforms, products and services. Now we are experiencing how they are beginning to change the way people work across communication agencies.

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21. December 2018/0 Comments/by Klaus Schwab
https://serviceplan.blog/sp-content/uploads/2018/12/trend-blog3.jpg 1024 1024 Klaus Schwab https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Klaus Schwab2018-12-21 10:40:232018-12-21 10:40:52My trend 2019: Prototyping for communication
Andrea Malgara

My trend 2019: Addressing target audiences effectively

Mediaplus

Admittedly, this trend will not only begin to emerge next year – however, in the incessant flood of information, effective and tailored targeting remains more relevant than ever for me. In order to reach customers accurately, it is no longer enough to only work with socio-demographic factors that do not take human behaviour into account and are not selective.

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20. December 2018/0 Comments/by Andrea Malgara
https://serviceplan.blog/sp-content/uploads/2018/12/trend-blog3.jpg 1024 1024 Andrea Malgara https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Andrea Malgara2018-12-20 10:59:442018-12-20 11:01:30My trend 2019: Addressing target audiences effectively
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