Serviceplan Corporate Blog
In an interview on the AME Awards blog, Alexander Schill and Alessandro Panella talk about creative and effective work at Serviceplan, finding innovative solutions, the importance of creative competitions and crazytivity.
Of the verbal gems that turned up in the communication sector in 2018, ‘new work’ was one of the shiniest. No event and no convention passed by without evoking the concept of new work and its associated agile techniques. Across the country, countless self-proclaimed prophets and sometimes shamanic change consultants heralded the end of all work days.
In 2019, everything is about lived flexibility. It’s about the willingness to adjust in terms of attitudes, life models, goals. Managers need to recognise that needs are becoming more fragmented, not just for customers, but for their own employees in particular.
The current functionality of voice interfaces is far from optimal. Vocabulary is misunderstood and complete sentences are misinterpreted. In addition, there are many development limitations with the common interfaces. What needs to be improved technologically in order to achieve a higher acceptance on the part of humans?
Influencer marketing is (finally) starting to take off: the measurement of the contribution made by bloggers, instagrammers and the like to advertising impact, as well as an efficiency analysis of their actions as part of an integrated communication complex are just as important as the creative, individual and target group-oriented implementation of a brand message. Slowly but surely, high-quality advertising is emerging from the hype surrounding influencers.
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
In the Western media, China’s social credit system is often compared with the Black Mirror episode “Nosedive” and called Orwell’s dystopia. On the basis of online search queries, shopping behaviour, education and criminal records, behaviour in social media and many other factors, every citizen is to be assessed according to a points system. If the three-digit score is too low, there are far-reaching consequences. Certain jobs are denied to you, the children do not come to good schools, you can no longer travel and get no credit. The image the Western press has of the social credit system sounds highly worrying. Fortunately, reality doesn’t look quite so dystopian.
There’s no longer any doubt that artificial intelligence (AI) can be creative. The question now is exactly what role AI is capable of playing in the creative process. Will this role be limited to that of any other tool, like a paintbrush or a camera? Or could AI become the muse, or even the independent originator of new creations? Could it even be responsible for the extinction of artistic directors as a species? If so, when?
As Christmas trade slowly gathers pace, this year too it’s mainly prettily wrapped electronics that we can expect to see under German Christmas trees. November’s instalment of SEO News examines why we should keep a critical mind when it comes to technology, and also considers the possibility of Google’s homepage relaunch going awry.
At the “International Roadshow 2018: China Insights” in Munich Bernard Wong, Managing Director Serviceplan China Shanghai, and Marcus Ma, Managing Director Serviceplan China Beijing, talked about apps and what brands can learn from them. The article sums up some insights they gave.