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Serviceplan Corporate Blog

Andy Wyeth

How kiwis have found advertising gold.

Group, Serviceplan

New Zealand is a remote Island on the other side of the world, with lots of sheep and a lot less people. But what it lacks in manpower it seems to make up for in creativity. Funnily enough, New Zealand with a population of just 5 million people, manages to punch severely above its weight in the creative rankings at advertising festivals. For example: NZ has won 31 yellow pencils at the prestigious D&AD festival – a competition that is famously difficult to win. Germany, with a population sixteen times bigger, has won 44. And last year at Cannes, New Zealand won 1.8 lions per million people of population. Whereas the most successful nation at the festival – the USA – won just 0,7 lions per million people of population. Being a kiwi myself, I thought I would try to hypothesize as to why a remote island in the south pacific has somehow managed to put itself on advertising’s creative map. Who knows, maybe we can all benefit a little from this island mentality?

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21. August 2023/0 Comments/by Andy Wyeth
https://serviceplan.blog/sp-content/uploads/2023/08/golden-kiwi.jpg 1080 1920 Andy Wyeth https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Andy Wyeth2023-08-21 13:33:162023-08-22 08:41:25How kiwis have found advertising gold.
Alexander Turtschan

Meta “Threads” – short trend or serious threat to Twitter?

Group, Mediaplus

On July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?

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31. July 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/07/Threads_Turtschan_Article.jpg 1080 1920 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-07-31 13:36:292023-07-31 13:36:30Meta “Threads” – short trend or serious threat to Twitter?
Serviceplan Middle East

Gaming in a nutshell: what kind of personas should brands look out for?

Group

By Helmi Abdalhadi | Manager, House Of Gaming at Serviceplan Group Middle East To say we’re past the times when gamers were either “casual” or “hardcore” would be quite an understatement. While these two umbrella terms still categorise some gamers – especially in a way that is easy to understand for those who are not native to […]

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26. July 2023/0 Comments/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2023/07/SP-Personas-Gaming-072023.jpg 1080 1920 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2023-07-26 09:28:322023-08-22 20:45:27Gaming in a nutshell: what kind of personas should brands look out for?
Laura Kavanagh

Threads – The Twitter Killer?

Mediaplus

After months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday.  For a point of comparison, it took Twitter five years […]

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13. July 2023/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/07/mohamed-nohassi-0SRZudPpzWE-unsplash-scaled.jpg 1680 2560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-07-13 17:33:412023-07-13 23:23:31Threads - The Twitter Killer?
Jasmine Presson

The Success of AI Requires Human Creativity…More of it Than You Think

Mediaplus, Mediaplus

For all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]

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11. July 2023/by Jasmine Presson
https://serviceplan.blog/sp-content/uploads/2023/07/playground-gPASJNVOuM0-unsplash-scaled.jpg 1440 2560 Jasmine Presson https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Jasmine Presson2023-07-11 17:29:582023-07-13 21:19:05The Success of AI Requires Human Creativity…More of it Than You Think
Madison Rhyner

In Influencer Marketing, Authenticity is Key.

Mediaplus

By Deirdre Kozicki, Senior Media Planner  It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]

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11. July 2023/by Madison Rhyner
https://serviceplan.blog/sp-content/uploads/2023/07/ibrahim-boran-aoGA9N8QNrI-unsplash-scaled.jpg 2560 1919 Madison Rhyner https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Madison Rhyner2023-07-11 17:29:142023-07-13 23:31:01In Influencer Marketing, Authenticity is Key.
Azhar Siddiqui

The Duality of Everything – AI Included.

Group, Serviceplan, Mediaplus

Artificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]

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14. June 2023/by Azhar Siddiqui
https://serviceplan.blog/sp-content/uploads/2023/06/SPGME-AzharSiddiqui-AI-062023.jpg 1080 1920 Azhar Siddiqui https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Azhar Siddiqui2023-06-14 10:21:412023-06-14 10:21:41The Duality of Everything – AI Included.
François Houste

Vision Pro: Communication Through a Mask

Plan.Net

Augmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.

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13. June 2023/by François Houste
https://serviceplan.blog/sp-content/uploads/2023/06/PNF_BlogVIsionPro_845x321.jpg 321 845 François Houste https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png François Houste2023-06-13 13:09:012023-08-09 16:45:05Vision Pro: Communication Through a Mask
François Houste

Drowning in content – about copywriter relevance in the age of Artificial Intelligence

Plan.Net
robots writing contents

Things are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.

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16. May 2023/by François Houste
https://serviceplan.blog/sp-content/uploads/2023/05/SPBlog_Robots.jpg 321 845 François Houste https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png François Houste2023-05-16 11:08:342023-08-09 16:54:31Drowning in content – about copywriter relevance in the age of Artificial Intelligence
Eva Lihotzky

How the metaverse is speeding up the customer experience

Group, Twelve

How can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.

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4. May 2023/by Eva Lihotzky
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg 1080 1920 Eva Lihotzky https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Eva Lihotzky2023-05-04 11:35:382023-05-04 11:35:46How the metaverse is speeding up the customer experience
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