In order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
https://serviceplan.blog/sp-content/uploads/2022/11/virtual-g0315a1872_1920.jpg12801920Plan.Net Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngPlan.Net Group2022-11-09 09:51:122022-11-09 10:06:09Interview with Plan.Net and MINI
Suparshv Chopra | Director – Digital Media Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z . Based on […]
By Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts. Look at Nike’s “Dream Crazy” advert […]
https://serviceplan.blog/sp-content/uploads/2022/09/Yousef-Abdalla-2.jpg394700Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-09-12 16:11:232022-09-19 14:57:57HOW YOUR BRAND CAN HELP SAVE LIVES
Connecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
https://serviceplan.blog/sp-content/uploads/2022/07/Short_1080-e1657564060986.jpg7961920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2022-07-12 09:41:122022-09-19 11:13:30The gateway to the hybrid world
For too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_artificialintelligence_648x648.jpg648648Azhar Siddiquihttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAzhar Siddiqui2022-06-08 09:00:002022-06-07 10:41:49ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Will the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals of the blockchain technology and projecting them onto the principles of the digital media landscape, we begin to notice a common ground but with different terminology that creates a range of opportunities for those of wants.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_nft_700x394.jpg394700Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-06-08 09:00:002022-06-07 10:38:50Enhancing the Digital Media Landscape with Blockchain
‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_womenempowerment_648x648.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-06-08 09:00:002022-06-07 10:50:20A LITTLE GIRL’S DREAM OF BEING A CARPENTER
In our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
https://serviceplan.blog/sp-content/uploads/2022/05/2022-05_Jobtitel-Bingo_Client-Service-Director_Kai-Martin-Ruck_1150x435.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2022-05-20 10:23:532022-05-20 10:09:13So, what is a Client Service Director Asset Production doing?
Gallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Eva Lihotzkyhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngEva Lihotzky2022-05-19 11:34:502022-08-17 11:17:18THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Values are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
https://serviceplan.blog/sp-content/uploads/2022/03/00_TWELVE_No08_Header_1920-x-920_mit-Zoom-in-Effekt_blog.jpg7291920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2022-05-11 14:19:352022-05-11 14:17:31Our values are kind of guardrail in everyday business life
Interview with Plan.Net and MINI
Group, Plan.NetIn order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
Searching for Information? TikTok It!
Group, MediaplusSuparshv Chopra | Director – Digital Media Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z . Based on […]
HOW YOUR BRAND CAN HELP SAVE LIVES
Group, ServiceplanBy Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts. Look at Nike’s “Dream Crazy” advert […]
The gateway to the hybrid world
Group, Mediaplus, Plan.NetConnecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
GroupFor too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
Enhancing the Digital Media Landscape with Blockchain
Group, ServiceplanWill the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals of the blockchain technology and projecting them onto the principles of the digital media landscape, we begin to notice a common ground but with different terminology that creates a range of opportunities for those of wants.
A LITTLE GIRL’S DREAM OF BEING A CARPENTER
Group, Serviceplan‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.
So, what is a Client Service Director Asset Production doing?
Group, ServiceplanIn our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Group, Plan.Net, TwelveGallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
Our values are kind of guardrail in everyday business life
Group, TwelveValues are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.