As we’re still pondering how to deal with Gen Z, the next generation, Gen Alpha, is just around the corner. Born in or after 2010, they not only upend everything we know about the older Generations X and Y, they are also very different from the next-oldest cohort, Gen Z. It is clear that today’s 15-year-olds and younger will revolutionise our working world and market dynamics. Simone Jocham, innovation expert at Mediaplus, explains why companies should take a close look now.
https://serviceplan.blog/sp-content/uploads/2024/07/GenAlpha.jpg10801920Simone Jochamhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngSimone Jocham2024-07-25 09:44:582024-07-26 09:01:29Next generation: Gen Alpha – the new challenge for marketers
Is the buzz all about Cannes? While the global creative elite gathered on the Croisette, a significant 7,500 participants from Europe’s tech and startup ecosystem converged in Amsterdam for The Next Web Conference on June 20 and 21. The central theme? The dual focus on AI and its responsible application.
A long and exciting adventure trip with no specific destination is over. Here comes the final SXSW Recap from Alex Turtschan, Director Innovation Mediaplus.
Addressing the Consumers of Tomorrow: Day 5 of SXSW 2024 was all about the shifts in consumer behaviour at macro and micro levels; as well as possible solutions for how business leaders can and should respond.
Despite the ever-expanding range of topics and content, SXSW Interactive is still a tech conference at heart. The biggest buzz in tech at this year’s conference is (obviously) AI, but spatial computing and its potential use cases, from mixed reality productivity to VR experiences, are a close second.
At SXSW this year, a prevailing theme across marketing sessions was the pronounced focus on culture media, managing hype cycles, and devising original content ideas.
https://serviceplan.blog/sp-content/uploads/2024/03/SXSW-Recap2-Blogbildjpg.jpg10801920Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2024-03-11 16:28:302024-03-11 16:31:23Culture Media and Hype Cycles: The future of marketing?
In the world of SXSW 2024, poetry collides with planetary exploration, AI intersects with the crisis of journalism, and non-obvious thinking reshapes brand strategy. In Austin, the next crisis, breakthrough trends and opportunities are just around the corner.
The war for talent is a global one. Employer branding campaigns can help find the best talent internationally. But work cultures differ from market to market. In this interview, Zaid Sagha explains what companies need to consider when launching an international employer branding campaign.
https://serviceplan.blog/sp-content/uploads/2024/02/Employer-Branding-Campaigns.jpg10801920Mediaplus Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMediaplus Group2024-02-21 11:49:002024-02-21 11:49:01“Employer Branding is not a sprint - it's a marathon!”
Pooja Suvarna, Digital Media Manager at Mediaplus Middle East AI (Artificial Intelligence) has come long way from deep learning by major advanced computer to image classification, to Chatbot. In recent years AI has been commonly used by people due to easy access and it is proven that AI can help us in lot ways from […]
https://serviceplan.blog/sp-content/uploads/2023/12/Ai-Post-Image-1.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2023-12-04 10:36:002023-12-04 11:25:34Unlock the potential of AI in Digital Media
Karim Mroueh, Digital and Social Lead at Serviceplan Group Middle East As we progress in the technological innovation, we should consider the enormous changes artificial intelligence is bring to our life. I have been following an interesting trend in AI development that is based on the characteristic of humans: there is a certain amount of […]
https://serviceplan.blog/sp-content/uploads/2023/12/Ai-Post-Image-2.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2023-12-04 10:27:002023-12-04 11:25:55This was created with the Help of Ai.
Next generation: Gen Alpha – the new challenge for marketers
MediaplusAs we’re still pondering how to deal with Gen Z, the next generation, Gen Alpha, is just around the corner. Born in or after 2010, they not only upend everything we know about the older Generations X and Y, they are also very different from the next-oldest cohort, Gen Z. It is clear that today’s 15-year-olds and younger will revolutionise our working world and market dynamics. Simone Jocham, innovation expert at Mediaplus, explains why companies should take a close look now.
TNW 2024: Where Innovation and Responsibility Converge
MediaplusIs the buzz all about Cannes? While the global creative elite gathered on the Croisette, a significant 7,500 participants from Europe’s tech and startup ecosystem converged in Amsterdam for The Next Web Conference on June 20 and 21. The central theme? The dual focus on AI and its responsible application.
SXSW 2024: The Transition Generation
Group, MediaplusA long and exciting adventure trip with no specific destination is over. Here comes the final SXSW Recap from Alex Turtschan, Director Innovation Mediaplus.
SXSW 2024: Addressing the Consumers of Tomorrow
Group, MediaplusAddressing the Consumers of Tomorrow: Day 5 of SXSW 2024 was all about the shifts in consumer behaviour at macro and micro levels; as well as possible solutions for how business leaders can and should respond.
SXSW 2024: Monday’s Tech Roundup
Group, MediaplusDespite the ever-expanding range of topics and content, SXSW Interactive is still a tech conference at heart. The biggest buzz in tech at this year’s conference is (obviously) AI, but spatial computing and its potential use cases, from mixed reality productivity to VR experiences, are a close second.
Culture Media and Hype Cycles: The future of marketing?
Group, MediaplusAt SXSW this year, a prevailing theme across marketing sessions was the pronounced focus on culture media, managing hype cycles, and devising original content ideas.
South by Southwest 2024: Embracing the Unknown
Group, MediaplusIn the world of SXSW 2024, poetry collides with planetary exploration, AI intersects with the crisis of journalism, and non-obvious thinking reshapes brand strategy. In Austin, the next crisis, breakthrough trends and opportunities are just around the corner.
“Employer Branding is not a sprint – it’s a marathon!”
MediaplusThe war for talent is a global one. Employer branding campaigns can help find the best talent internationally. But work cultures differ from market to market. In this interview, Zaid Sagha explains what companies need to consider when launching an international employer branding campaign.
Unlock the potential of AI in Digital Media
GroupPooja Suvarna, Digital Media Manager at Mediaplus Middle East AI (Artificial Intelligence) has come long way from deep learning by major advanced computer to image classification, to Chatbot. In recent years AI has been commonly used by people due to easy access and it is proven that AI can help us in lot ways from […]
This was created with the Help of Ai.
GroupKarim Mroueh, Digital and Social Lead at Serviceplan Group Middle East As we progress in the technological innovation, we should consider the enormous changes artificial intelligence is bring to our life. I have been following an interesting trend in AI development that is based on the characteristic of humans: there is a certain amount of […]