I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg5491920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2021-04-21 11:38:352021-04-21 14:45:58“We are a learning organisation”
It was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg5491920Wolf Ingomar Faeckshttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngWolf Ingomar Faecks2021-04-14 08:55:292021-04-14 08:56:26VUCA 2.0 – the antidote in uncertain times
As any marketing manager will readily confirm, your brand needs to create – through its specific characteristics relating to history, market, target groups, distribution channels, competitors and objectives – an operational marketing ecosystem of its own that, from a strategic, creative and media perspective, is faster and smoother than before. The aim here is to […]
Can art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.
For the past year, the coronavirus has been turning our world on its head. Rules and practices have changed radically and this is making itself felt on all levels of communication, particularly personal interaction. Working from home and video conferencing are the “new normal”.
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg5491920Kevin Pröselhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngKevin Prösel2021-03-24 13:51:342021-03-31 09:27:34What digital events and virtual showrooms mean for the future of brand and product staging
They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
https://serviceplan.blog/sp-content/uploads/2021/03/Mediaplanerin_1150x435.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2021-03-12 09:46:592021-03-12 10:06:18So, what does a Media Planner actually do?
Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
https://serviceplan.blog/sp-content/uploads/2021/02/JobtitelBingo_Data-Engineer_Blog_Header.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2021-02-05 16:41:362021-03-11 12:19:00So, what does a Data Engineer do?
https://serviceplan.blog/sp-content/uploads/2020/08/vacay_yay-scaled.jpg17072560Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-08-26 22:40:042020-08-26 23:05:32Don’t be afraid of taking vacation
Serviceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-07-30 20:31:092020-07-30 20:39:21The benefits and drawbacks of remote work
Search continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.
https://serviceplan.blog/sp-content/uploads/2020/03/Corona-News-1.jpg10241024Thomas Gässlerhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngThomas Gässler2020-05-20 13:04:342020-05-20 13:10:25Performance Marketing in the New Normality
“We are a learning organisation”
Group, TwelveI would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.
VUCA 2.0 – the antidote in uncertain times
Group, Plan.NetIt was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
How customised marketing ecosystems are configured
Group, TwelveAs any marketing manager will readily confirm, your brand needs to create – through its specific characteristics relating to history, market, target groups, distribution channels, competitors and objectives – an operational marketing ecosystem of its own that, from a strategic, creative and media perspective, is faster and smoother than before. The aim here is to […]
“We can’t accept mediocrity any longer”
Group, TwelveCan art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.
What digital events and virtual showrooms mean for the future of brand and product staging
Group, TwelveFor the past year, the coronavirus has been turning our world on its head. Rules and practices have changed radically and this is making itself felt on all levels of communication, particularly personal interaction. Working from home and video conferencing are the “new normal”.
So, what does a Media Planner actually do?
GroupThey have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
So, what does a Data Engineer do?
GroupLet’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
Don’t be afraid of taking vacation
ServiceplanServiceplan New York encourages time off as an essential part of fostering creativity
The benefits and drawbacks of remote work
Group, ServiceplanServiceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]
Performance Marketing in the New Normality
Group, Plan.NetSearch continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.