New Zealand is a remote Island on the other side of the world, with lots of sheep and a lot less people. But what it lacks in manpower it seems to make up for in creativity. Funnily enough, New Zealand with a population of just 5 million people, manages to punch severely above its weight in the creative rankings at advertising festivals. For example: NZ has won 31 yellow pencils at the prestigious D&AD festival – a competition that is famously difficult to win. Germany, with a population sixteen times bigger, has won 44. And last year at Cannes, New Zealand won 1.8 lions per million people of population. Whereas the most successful nation at the festival – the USA – won just 0,7 lions per million people of population. Being a kiwi myself, I thought I would try to hypothesize as to why a remote island in the south pacific has somehow managed to put itself on advertising’s creative map. Who knows, maybe we can all benefit a little from this island mentality?
https://serviceplan.blog/sp-content/uploads/2023/08/golden-kiwi.jpg10801920Andy Wyethhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAndy Wyeth2023-08-21 13:33:162023-08-22 08:41:25How kiwis have found advertising gold.
On July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?
https://serviceplan.blog/sp-content/uploads/2023/07/Threads_Turtschan_Article.jpg10801920Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-07-31 13:36:292023-07-31 13:36:30Meta “Threads” – short trend or serious threat to Twitter?
By Helmi Abdalhadi | Manager, House Of Gaming at Serviceplan Group Middle East To say we’re past the times when gamers were either “casual” or “hardcore” would be quite an understatement. While these two umbrella terms still categorise some gamers – especially in a way that is easy to understand for those who are not native to […]
https://serviceplan.blog/sp-content/uploads/2023/07/SP-Personas-Gaming-072023.jpg10801920Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2023-07-26 09:28:322023-08-22 20:45:27Gaming in a nutshell: what kind of personas should brands look out for?
After months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday. For a point of comparison, it took Twitter five years […]
For all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]
https://serviceplan.blog/sp-content/uploads/2023/07/playground-gPASJNVOuM0-unsplash-scaled.jpg14402560Jasmine Pressonhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngJasmine Presson2023-07-11 17:29:582023-07-13 21:19:05The Success of AI Requires Human Creativity…More of it Than You Think
By Deirdre Kozicki, Senior Media Planner It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]
Artificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]
Augmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
https://serviceplan.blog/sp-content/uploads/2023/06/PNF_BlogVIsionPro_845x321.jpg321845François Houstehttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFrançois Houste2023-06-13 13:09:012023-08-09 16:45:05Vision Pro: Communication Through a Mask
Things are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
https://serviceplan.blog/sp-content/uploads/2023/05/SPBlog_Robots.jpg321845François Houstehttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFrançois Houste2023-05-16 11:08:342023-08-09 16:54:31Drowning in content – about copywriter relevance in the age of Artificial Intelligence
How can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg10801920Eva Lihotzkyhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngEva Lihotzky2023-05-04 11:35:382023-05-04 11:35:46How the metaverse is speeding up the customer experience
How kiwis have found advertising gold.
Group, ServiceplanNew Zealand is a remote Island on the other side of the world, with lots of sheep and a lot less people. But what it lacks in manpower it seems to make up for in creativity. Funnily enough, New Zealand with a population of just 5 million people, manages to punch severely above its weight in the creative rankings at advertising festivals. For example: NZ has won 31 yellow pencils at the prestigious D&AD festival – a competition that is famously difficult to win. Germany, with a population sixteen times bigger, has won 44. And last year at Cannes, New Zealand won 1.8 lions per million people of population. Whereas the most successful nation at the festival – the USA – won just 0,7 lions per million people of population. Being a kiwi myself, I thought I would try to hypothesize as to why a remote island in the south pacific has somehow managed to put itself on advertising’s creative map. Who knows, maybe we can all benefit a little from this island mentality?
Meta “Threads” – short trend or serious threat to Twitter?
Group, MediaplusOn July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?
Gaming in a nutshell: what kind of personas should brands look out for?
GroupBy Helmi Abdalhadi | Manager, House Of Gaming at Serviceplan Group Middle East To say we’re past the times when gamers were either “casual” or “hardcore” would be quite an understatement. While these two umbrella terms still categorise some gamers – especially in a way that is easy to understand for those who are not native to […]
Threads – The Twitter Killer?
MediaplusAfter months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday. For a point of comparison, it took Twitter five years […]
The Success of AI Requires Human Creativity…More of it Than You Think
Mediaplus, MediaplusFor all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]
In Influencer Marketing, Authenticity is Key.
MediaplusBy Deirdre Kozicki, Senior Media Planner It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]
The Duality of Everything – AI Included.
Group, Serviceplan, MediaplusArtificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]
Vision Pro: Communication Through a Mask
Plan.NetAugmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
Drowning in content – about copywriter relevance in the age of Artificial Intelligence
Plan.NetThings are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
How the metaverse is speeding up the customer experience
Group, TwelveHow can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.