In a future cookie-free advertising landscape, browsers and operating systems will become the gatekeepers of digital marketing. This has serious consequences – much more serious than most people are aware of so far.
https://serviceplan.blog/sp-content/uploads/2020/03/Data2-1.jpg10241024Wolfgang Bscheidhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngWolfgang Bscheid2020-03-18 10:09:382020-03-24 15:59:02When the browser becomes the boss
There has been a lot of talk in recent years about the topic of media agencies and how they have to develop and position themselves. The answer is basically simple: The media agency of the future is a media agency – not a management consultancy, not a technology start-up and not a creative digital agency. Although all these related disciplines have been trying to penetrate the domain of media experts for years, this has not been crowned with lasting success yet.
https://serviceplan.blog/sp-content/uploads/2020/03/Agentur-der-Zukunkft_1024x1024.jpg10241024Andrea Malgarahttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngAndrea Malgara2020-03-12 15:01:232020-03-31 09:34:10The Media Agency of the Future
Nothing motivates the advertising market quite like the search for purpose. Even the search segment, which has always been one of the central points of contact in online marketing, is now reacting to the ever-increasing demand from users for an overriding sense of purpose of the providers. In this edition of SEO News, we take a look at new search engines and why ‘search’ has always had a purpose.
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg10241024Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2020-02-26 14:11:282020-03-02 09:20:51The most relevant SEO News for February 2020
At the start of every year, countless experts give their forecasts on the most important trends for the new year. For the fourth time in a row, we have conducted a meta-analysis for the new year based on these trend forecasts. This year’s is based on 40 different forecasts, and we have taken a close look at what the experts have to say about developments in media, marketing and tech. The sources range from renowned trade journals to management consultancies and agencies. From this colourful bouquet of trends we, the experts from the Mediaplus Trendhub, first identified, filtered out and then grouped together the most important topics.
https://serviceplan.blog/sp-content/uploads/2020/02/Slide5.4.jpg10421851Trendhubhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngTrendhub2020-02-14 10:02:162020-02-18 10:50:43Urgency Trend Radar 2020 – The Heat is On
It’s time for another one of our new Job Title Bingo videos! In today’s clip, our colleague Julia, a consultant at Facit Research, tells us what a market researcher does and how to become one.
https://serviceplan.blog/sp-content/uploads/2020/02/ServiceplanBlog_Teaser_Julia_Jobtitelbingo.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2020-02-14 09:55:472020-02-14 14:17:13So, what does a Market Researcher do?
In the “Deep Dive” format, experts from the Mediaplus Group immerse themselves in the world of marketing trends and provide in-depth insights into current challenges: how can trends be categorised socially and economically, and how can problems be addressed with an interdisciplinary approach? Magnus Gebauer, Group Head Trendhub at Mediaplus, sheds light on this with his article on the evolution of hybrid consumers.
A new decade is always a good time to rethink old habits and draw up new plans for the next ten years. Or so you’d think if you took time to read the – presumably intentionally? – unassuming, but nonetheless still very much evident posts published by Google over recent days and weeks.
Because what these messages describe, albeit in a very convoluted and in some cases quite innocuous way, is nothing less than the end of an era, and indeed the end of a technical tool that has had a significant impact on the operation of the internet as we know it: the cookie.
Escaping the cold and out into the sun. Nowadays, it doesn’t matter whether you book your next winter break at the travel agency around the corner, or on your mobile phone. In January’s SEO News, we will discover how, with Google’s help, we will soon be sending ourselves jet-setting off into the distance, and why you should never underestimate supposedly harmless hoaxes.
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg10241024Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2020-01-21 14:43:572020-01-21 14:44:45The most relevant SEO News for January 2020
https://serviceplan.blog/sp-content/uploads/2020/01/2020-01_Blog_Beitragsbild_JBT_Georg.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2020-01-17 09:21:542020-01-17 09:29:33So, what does a Copywriter do?
Christmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg10241024Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2019-12-23 10:42:102019-12-23 10:42:24The most relevant SEO News for December 2019
When the browser becomes the boss
MediaplusIn a future cookie-free advertising landscape, browsers and operating systems will become the gatekeepers of digital marketing. This has serious consequences – much more serious than most people are aware of so far.
The Media Agency of the Future
MediaplusThere has been a lot of talk in recent years about the topic of media agencies and how they have to develop and position themselves. The answer is basically simple: The media agency of the future is a media agency – not a management consultancy, not a technology start-up and not a creative digital agency. Although all these related disciplines have been trying to penetrate the domain of media experts for years, this has not been crowned with lasting success yet.
The most relevant SEO News for February 2020
Group, Plan.NetNothing motivates the advertising market quite like the search for purpose. Even the search segment, which has always been one of the central points of contact in online marketing, is now reacting to the ever-increasing demand from users for an overriding sense of purpose of the providers. In this edition of SEO News, we take a look at new search engines and why ‘search’ has always had a purpose.
Urgency Trend Radar 2020 – The Heat is On
MediaplusAt the start of every year, countless experts give their forecasts on the most important trends for the new year. For the fourth time in a row, we have conducted a meta-analysis for the new year based on these trend forecasts. This year’s is based on 40 different forecasts, and we have taken a close look at what the experts have to say about developments in media, marketing and tech. The sources range from renowned trade journals to management consultancies and agencies. From this colourful bouquet of trends we, the experts from the Mediaplus Trendhub, first identified, filtered out and then grouped together the most important topics.
So, what does a Market Researcher do?
GroupIt’s time for another one of our new Job Title Bingo videos! In today’s clip, our colleague Julia, a consultant at Facit Research, tells us what a market researcher does and how to become one.
Deep Dive: Battle of Contradictions
MediaplusIn the “Deep Dive” format, experts from the Mediaplus Group immerse themselves in the world of marketing trends and provide in-depth insights into current challenges: how can trends be categorised socially and economically, and how can problems be addressed with an interdisciplinary approach? Magnus Gebauer, Group Head Trendhub at Mediaplus, sheds light on this with his article on the evolution of hybrid consumers.
No cookie, no cry?
MediaplusA new decade is always a good time to rethink old habits and draw up new plans for the next ten years. Or so you’d think if you took time to read the – presumably intentionally? – unassuming, but nonetheless still very much evident posts published by Google over recent days and weeks.
Because what these messages describe, albeit in a very convoluted and in some cases quite innocuous way, is nothing less than the end of an era, and indeed the end of a technical tool that has had a significant impact on the operation of the internet as we know it: the cookie.
The most relevant SEO News for January 2020
Group, Plan.NetEscaping the cold and out into the sun. Nowadays, it doesn’t matter whether you book your next winter break at the travel agency around the corner, or on your mobile phone. In January’s SEO News, we will discover how, with Google’s help, we will soon be sending ourselves jet-setting off into the distance, and why you should never underestimate supposedly harmless hoaxes.
So, what does a Copywriter do?
GroupIn the new Jobtitel Bingo issue Georg reveals what he does as a copywriter at Serviceplan Campaign X besides writing texts.
The most relevant SEO News for December 2019
Group, Plan.NetChristmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]