Entries by Serviceplan Middle East


Gaming as a communication channel

Charbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]



By Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts.  Look at Nike’s “Dream Crazy” advert […]



‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.

The Journey From Deterministic To Probabilistic Marketing

For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors, improve the user experience, and collect data that helped them target ads to the right audiences. However, now this is going to change forever. Digital tracking capabilities are more restricted than ever. Third party cookies are already redundant on browsers like Safari (iOS devices) as well as Firefox and now Chrome will discontinue supporting them from 2023. All apps on iOS require a consent from the user to be able to track / monitor them.


The Future of Brick & Mortar Stores

By Pooja Suvarna, Digital Marketing Manager at Serviceplan Group Middle The growth in e-commerce in the recent two years has been exponential, we have seen the Pandemic as a wake-up call for many brands to speed up their e-commerce plans and activate their digital stores to ensure that they do not miss out on the […]