Entries by Madison Rhyner

Black Friday breaks records, half of sales from mobile.

Did you wait in a long line outside for the Black Friday deal? I bet you didn’t. You probably shopped from the comfort of your couch, along with most other Americans this year. In today’s retail landscape, Black Friday has become an extended shopping experience. The trend now encompasses an entire week, stretching from Thanksgiving […]

In Influencer Marketing, Authenticity is Key.

By Deirdre Kozicki, Senior Media Planner  It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]

Roaring Recovery – Luxury Segment on Historic Growth Trajectory, Driven by E-Commerce

Following a sharp drop in sales in 2020 due to the pandemic, the personal luxury goods segment experienced a V shaped recovery in 2021 and is now set on a historic growth trajectory – forecasted at 29% YOY for 2022 (Bain & Company). The recovery has been driven primarily by domestic spending in the US and China as Covid-19 continues to curtail international travel, as well as increased adoption of online channels – a trend that was well underway pre-pandemic. The following trends outline the forces shaping the luxury market in 2022.


The benefits and drawbacks of remote work

Serviceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]

Virtual is the New Experiential

Serviceplan New York talked to Richard Stewart of VOK DAMS about the impact of COVID-19 and the event industry. Social distancing and restrictions in public gatherings are changing this year’s Marketing landscape. Events like SXSW have been canceled, the Cannes Film Festival has been postponed and even the 2020 Summer Olympics in Tokyo have rescheduled […]

The New Arena: Facebook makes a play for the gamer audience

Media insights on the launch of Facebook gaming BY MODCO MEDIAPLUS In a move to take on Amazon’s Twitch and Google’s YouTube, Facebook launched their own dedicated mobile app “Facebook Gaming” where users can create and stream live gameplay. The app is already available on Android and will soon be available on iOS. We consulted […]

Work(out) from home

Serviceplan and NYC-based entrepreneur and fitness influencer Brian Mazza discuss how at-home fitness can help employees stay healthy (and sane) while working remotely. New York, April 2020 – integrate fitness into your daily routine while working from home As we all adjust to a new reality of social distancing and remote work, it’s important to […]