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Serviceplan Corporate Blog

Serviceplan Group

So, what does a Market Researcher do?

Group

It’s time for another one of our new Job Title Bingo videos! In today’s clip, our colleague Julia, a consultant at Facit Research, tells us what a market researcher does and how to become one.

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14. February 2020/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2020/02/ServiceplanBlog_Teaser_Julia_Jobtitelbingo.jpg 435 1150 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Serviceplan Group2020-02-14 09:55:472020-02-14 14:17:13So, what does a Market Researcher do?
Magnus Gebauer

Deep Dive: Battle of Contradictions

Mediaplus

In the “Deep Dive” format, experts from the Mediaplus Group immerse themselves in the world of marketing trends and provide in-depth insights into current challenges: how can trends be categorised socially and economically, and how can problems be addressed with an interdisciplinary approach? Magnus Gebauer, Group Head Trendhub at Mediaplus, sheds light on this with his article on the evolution of hybrid consumers.

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10. February 2020/by Magnus Gebauer
https://serviceplan.blog/sp-content/uploads/2019/05/julian-dufort-712923-unsplash.jpg 3677 3677 Magnus Gebauer https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Magnus Gebauer2020-02-10 08:57:522020-02-10 09:00:14Deep Dive: Battle of Contradictions
Julian Simons

No cookie, no cry?

Mediaplus

A new decade is always a good time to rethink old habits and draw up new plans for the next ten years. Or so you’d think if you took time to read the – presumably intentionally? – unassuming, but nonetheless still very much evident posts published by Google over recent days and weeks.
Because what these messages describe, albeit in a very convoluted and in some cases quite innocuous way, is nothing less than the end of an era, and indeed the end of a technical tool that has had a significant impact on the operation of the internet as we know it: the cookie.

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7. February 2020/by Julian Simons
https://serviceplan.blog/sp-content/uploads/2020/01/Cookie.jpg 2560 2560 Julian Simons https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Julian Simons2020-02-07 15:35:262020-02-17 12:14:21No cookie, no cry?
Stephan Kopp

The most relevant SEO News for January 2020

Group, Plan.Net

Escaping the cold and out into the sun. Nowadays, it doesn’t matter whether you book your next winter break at the travel agency around the corner, or on your mobile phone. In January’s SEO News, we will discover how, with Google’s help, we will soon be sending ourselves jet-setting off into the distance, and why you should never underestimate supposedly harmless hoaxes.

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21. January 2020/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg 1024 1024 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2020-01-21 14:43:572020-01-21 14:44:45The most relevant SEO News for January 2020
Serviceplan Group

So, what does a Copywriter do?

Group

In the new Jobtitel Bingo issue Georg reveals what he does as a copywriter at Serviceplan Campaign X besides writing texts.

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17. January 2020/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2020/01/2020-01_Blog_Beitragsbild_JBT_Georg.jpg 435 1150 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Serviceplan Group2020-01-17 09:21:542020-01-17 09:29:33So, what does a Copywriter do?
Stephan Kopp

The most relevant SEO News for December 2019

Group, Plan.Net

Christmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]

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23. December 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg 1024 1024 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-12-23 10:42:102019-12-23 10:42:24The most relevant SEO News for December 2019
Klaus Schwab

Disrupting the creative process

Group

Possible roles for artificial creativity in marketing Artificial intelligence is presently used in marketing primarily to forecast consumer behaviour and increase the efficiency of brand communication. As everybody knows, however, analysis and control are only one side of marketing; creativity is at least as important, because creativity is ultimately the only means for brands to […]

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13. December 2019/by Klaus Schwab
https://serviceplan.blog/sp-content/uploads/2019/11/try-1.jpg 1236 1236 Klaus Schwab https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Klaus Schwab2019-12-13 13:47:372019-12-13 13:47:39Disrupting the creative process
Stephan Kopp

The most relevant SEO News for November 2019

Plan.Net

It will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]

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25. November 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg 1024 1024 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-11-25 12:10:242019-11-26 16:34:27The most relevant SEO News for November 2019
Willi Kaiser

Blackbox E-Sport?

Plan.Net

Fortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event.  For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]

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5. November 2019/by Willi Kaiser
https://serviceplan.blog/sp-content/uploads/2019/11/ESport.jpg 1000 1000 Willi Kaiser https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Willi Kaiser2019-11-05 15:45:222020-02-26 17:07:15Blackbox E-Sport?
Stephan Kopp

Don’t be afraid of Google’s BERT

Group, Plan.Net

Many website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.

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31. October 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/10/blur-close-up-connection-218717-1.jpg 982 983 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-10-31 11:55:452019-11-04 09:40:05Don’t be afraid of Google's BERT
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