Purchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
https://serviceplan.blog/sp-content/uploads/2019/05/pexels-photo-212286.jpeg10241023Tanja Bogahttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngTanja Boga2019-05-17 11:11:362019-05-17 11:12:55Understanding target groups correctly: more psychography, less sociodemography
The future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
https://serviceplan.blog/sp-content/uploads/2019/05/SEM2.jpg997997Thomas Gässlerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngThomas Gässler2019-05-10 10:41:272019-05-14 10:40:43Search engine marketing of the future
Search machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-04-25 09:29:342019-04-29 09:56:22The most relevant SEO News for April 2019
https://serviceplan.blog/sp-content/uploads/2018/07/Anna-Seidel_3malaufgeschlaut-1.jpg5761024Anna Seidelhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAnna Seidel2019-04-16 15:07:132019-04-18 10:11:37The Inside Story x3: Serious Play – Play instinct as marketing instrument
New technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-03-27 15:01:322019-04-03 09:40:53The most relevant SEO News for March 2019
The central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.
https://serviceplan.blog/sp-content/uploads/2019/03/blog1.jpg28682868Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexander Turtschan2019-03-15 10:45:272019-03-15 10:49:38SXSW 2019: the manifestation of change
Kristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
https://serviceplan.blog/sp-content/uploads/2019/03/Bild4_1600x1000.jpg10001600Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngServiceplan Group2019-03-11 10:35:502019-04-11 10:39:04Something with Content Marketing – which exciting jobs hide behind the buzzword?
It doesn’t matter if some people are still arguing about whether the hype is over or not. The fact is that extended reality (augmented reality, virtual reality, 360° film) has become indispensable in many areas. It has already solved many problems in marketing alone. You just need to take a close look at what the differences and therefore advantages of the individual presentation forms are to see this.
https://serviceplan.blog/sp-content/uploads/2019/02/Peter-Gocht.jpg9001600Peter Gochthttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngPeter Gocht2019-03-04 17:39:292019-03-06 11:12:09The Inside Story x3: augmented and virtual reality for marketing – things are getting really exciting now
There can only be one search engine! This statement sounds like little diversity and transparency, but rather heavy monopoly, one-sidedness and dominance. But still it is reality that Google dominates the global search market without restrictions. Whether this will remain so in the long term depends not least on global competition.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-02-27 14:13:432019-07-30 09:27:57The most relevant SEO News for February 2019
Augmented reality has been one of the great innovation topics of the technology industry for years now. The sector is currently focusing primarily on smartphone cameras, which allow users to project a digital content layer onto their environment. But augmented reality moves more and more from smartphones to other wearables into augmented audio.
https://serviceplan.blog/sp-content/uploads/2019/02/Bose_Frames4.jpg27082708Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexander Turtschan2019-02-25 09:19:022019-02-25 09:20:10Hear what you see: Augmented Audio
Understanding target groups correctly: more psychography, less sociodemography
FacitPurchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
Search engine marketing of the future
Plan.NetThe future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
The most relevant SEO News for April 2019
Plan.NetSearch machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
The Inside Story x3: Serious Play – Play instinct as marketing instrument
Plan.Nethttps://www.youtube.com/watch?time_continue=36&v=JJliIaKTtEo
The most relevant SEO News for March 2019
Plan.NetNew technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
SXSW 2019: the manifestation of change
MediaplusThe central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.
Something with Content Marketing – which exciting jobs hide behind the buzzword?
GroupKristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
The Inside Story x3: augmented and virtual reality for marketing – things are getting really exciting now
Plan.NetIt doesn’t matter if some people are still arguing about whether the hype is over or not. The fact is that extended reality (augmented reality, virtual reality, 360° film) has become indispensable in many areas. It has already solved many problems in marketing alone. You just need to take a close look at what the differences and therefore advantages of the individual presentation forms are to see this.
The most relevant SEO News for February 2019
Plan.NetThere can only be one search engine! This statement sounds like little diversity and transparency, but rather heavy monopoly, one-sidedness and dominance. But still it is reality that Google dominates the global search market without restrictions. Whether this will remain so in the long term depends not least on global competition.
Hear what you see: Augmented Audio
MediaplusAugmented reality has been one of the great innovation topics of the technology industry for years now. The sector is currently focusing primarily on smartphone cameras, which allow users to project a digital content layer onto their environment. But augmented reality moves more and more from smartphones to other wearables into augmented audio.