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Serviceplan Corporate Blog

Mediaplus Group

How Can The Ad Industry Create a Greener Tomorrow?

Group, Mediaplus

We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]

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1. March 2023/by Mediaplus Group
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER-GREEN-GRP.jpg 648 648 Mediaplus Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Mediaplus Group2023-03-01 15:07:002023-03-06 15:08:42How Can The Ad Industry Create a Greener Tomorrow?
Azhar Siddiqui

Hello CHATGPT! Now what do we do?

Group, Mediaplus

ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]

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1. March 2023/by Azhar Siddiqui
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER_CHAT-GPT.jpg 648 648 Azhar Siddiqui https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Azhar Siddiqui2023-03-01 14:38:002023-03-06 14:42:24Hello CHATGPT! Now what do we do?
François Houste

Working with SEO when brand identity is strong

Plan.Net

When it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.

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1. March 2023/by François Houste
https://serviceplan.blog/sp-content/uploads/2023/03/PNF_BlogSEO_Google.jpg 321 845 François Houste https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png François Houste2023-03-01 09:05:522023-08-09 16:39:23Working with SEO when brand identity is strong
Laura Kavanagh

Are the Streaming Wars Over?

Mediaplus
streaming-tv

The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]

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14. February 2023/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/02/glenn-carstens-peters-EOQhsfFBhRk-unsplash-1-scaled.jpg 1703 2560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-02-14 20:17:162023-02-14 20:17:45Are the Streaming Wars Over?
Sam Evans

CES 2023 Recap: A Timid Return to Las Vegas

Mediaplus
CES-2023

CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]

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24. January 2023/by Sam Evans
https://serviceplan.blog/sp-content/uploads/2023/01/CES-header.png 278 936 Sam Evans https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Sam Evans2023-01-24 21:44:552023-02-13 16:04:54CES 2023 Recap: A Timid Return to Las Vegas
Laura Kavanagh

Generative AI: What Marketers Should Know

Mediaplus
generative-ai

What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]

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24. January 2023/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/01/deepmind-Snqm29dhfOk-unsplash-scaled.jpg 1440 2560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-01-24 16:39:252023-02-13 14:47:23Generative AI: What Marketers Should Know
Alexander Turtschan

DLD MUNICH 2023

Group, Mediaplus

DLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.

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20. January 2023/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/01/52623239018_3ff0bbffd3_c.png 303 800 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-01-20 12:05:182023-01-20 12:05:18DLD MUNICH 2023
Serviceplan Middle East

Gaming as a communication channel

Group, Mediaplus

Charbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]

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7. December 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/11/banner-top.jpg 450 800 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-12-07 07:47:292022-12-07 18:20:05Gaming as a communication channel
Serviceplan Middle East

THE RISE OF THE INDEPENDENT MEDIA AGENCY

Mediaplus

Azhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.

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7. December 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/11/sp-newsletter-media-azhar.jpg 648 648 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-12-07 07:35:002022-12-07 18:19:15THE RISE OF THE INDEPENDENT MEDIA AGENCY
Plan.Net Group

Interview with Plan.Net and MINI

Group, Plan.Net

In order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.

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9. November 2022/by Plan.Net Group
https://serviceplan.blog/sp-content/uploads/2022/11/virtual-g0315a1872_1920.jpg 1280 1920 Plan.Net Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Plan.Net Group2022-11-09 09:51:122022-11-09 10:06:09Interview with Plan.Net and MINI
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