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Serviceplan Corporate Blog

Stephan Kopp

The most relevant SEO News for November 2019

Plan.Net

It will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]

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25. November 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg 1024 1024 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-11-25 12:10:242019-11-26 16:34:27The most relevant SEO News for November 2019
Willi Kaiser

Blackbox E-Sport?

Plan.Net

Fortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event.  For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]

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5. November 2019/by Willi Kaiser
https://serviceplan.blog/sp-content/uploads/2019/11/ESport.jpg 1000 1000 Willi Kaiser https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Willi Kaiser2019-11-05 15:45:222020-02-26 17:07:15Blackbox E-Sport?
Stephan Kopp

Don’t be afraid of Google’s BERT

Group, Plan.Net

Many website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.

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31. October 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/10/blur-close-up-connection-218717-1.jpg 982 983 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-10-31 11:55:452019-11-04 09:40:05Don’t be afraid of Google's BERT
Stephan Kopp

The most relevant SEO News for October 2019

Plan.Net

The boundary between paid ads and organic search services will continue to blur both technically and economically. Monitoring the resulting opportunities for synergy will be one of the key challenges for search engine optimisation in the coming years.

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31. October 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg 711 711 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-10-31 11:02:262019-10-31 11:01:10The most relevant SEO News for October 2019
Ralf Richter

Make your products stand out in the marketplace – with retail media!

Plan.Net

Amazon is getting closer and closer to its declared objective of becoming the global “Everything Store”. Ever since the platform opened itself up to third-party providers at the turn of the millennium, the numbers of retailers using it, and of products listed, have continued to grow. According to a study by Marketplace Pulse, over 100,000 […]

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28. October 2019/by Ralf Richter
https://serviceplan.blog/sp-content/uploads/2019/07/holiday-shopping-1921658_1920.jpg 1279 1920 Ralf Richter https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Ralf Richter2019-10-28 09:16:192019-10-29 10:14:52Make your products stand out in the marketplace - with retail media!
Alexander Emmendörfer

Are you still briefing, or already hitting send?

Plan.Net

Addressing customers directly via newsletters is a more attractive option for advertisers than even before, as this makes it possible to send loyal fans precisely the information that interests them. The art of the right message at the right moment – it’s what the future of email marketing is all about.

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23. October 2019/by Alexander Emmendörfer
https://serviceplan.blog/sp-content/uploads/2019/10/Teaser.jpg 1079 1080 Alexander Emmendörfer https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Alexander Emmendörfer2019-10-23 14:00:362019-10-23 14:40:21Are you still briefing, or already hitting send?
Ralf Richter

Hands-on MPO – Optimise your appearance on the market!

Plan.Net

Once one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.

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10. October 2019/by Ralf Richter
https://serviceplan.blog/sp-content/uploads/2019/10/madalena-veloso-3IyfqjpQBzw-unsplash.jpg 1024 1024 Ralf Richter https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Ralf Richter2019-10-10 09:13:532019-10-15 11:22:46Hands-on MPO – Optimise your appearance on the market!
Anna Seidel

The Inside Story x3: What do you MEME?

Plan.Net

Memes are part of the Internet in the same way as food pictures are part of Instagram. Success Kid, Bad Luck Brian, That’d be great or Grumpy Cat are some of the best known memes out there and have had countless users laughing. At first glance, memes seem like trivial forms of modern online culture. But if you look again, many memes are really creative, pick up on current events and convey political opinions.

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9. October 2019/by Anna Seidel
https://serviceplan.blog/sp-content/uploads/2018/07/Anna-Seidel_3malaufgeschlaut-1.jpg 576 1024 Anna Seidel https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Anna Seidel2019-10-09 10:26:462019-10-09 10:27:04The Inside Story x3: What do you MEME?
Stephan Kopp

The most relevant SEO News for September 2019

Plan.Net

It can be a melancholy feeling when summer comes to an end and the last patches of sunburn are still itching on our skin. But search engine optimisation is exempt from these feelings, as our time is only just getting started. You can find out all about it in September’s SEO News.

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25. September 2019/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg 711 711 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2019-09-25 14:49:332019-09-26 09:31:33The most relevant SEO News for September 2019
Serviceplan Middle East

Serviceplan Group Middle East Diary

Group

We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.

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10. September 2019/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2018/10/shutterstock_604652654-copy.jpg 3264 4928 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Serviceplan Middle East2019-09-10 10:00:562020-01-14 15:07:46Serviceplan Group Middle East Diary
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