Serviceplan Corporate Blog
Purchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
The future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
Search machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
New technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
The central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.
Kristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
It doesn’t matter if some people are still arguing about whether the hype is over or not. The fact is that extended reality (augmented reality, virtual reality, 360° film) has become indispensable in many areas. It has already solved many problems in marketing alone. You just need to take a close look at what the differences and therefore advantages of the individual presentation forms are to see this.
There can only be one search engine! This statement sounds like little diversity and transparency, but rather heavy monopoly, one-sidedness and dominance. But still it is reality that Google dominates the global search market without restrictions. Whether this will remain so in the long term depends not least on global competition.
Augmented reality has been one of the great innovation topics of the technology industry for years now. The sector is currently focusing primarily on smartphone cameras, which allow users to project a digital content layer onto their environment. But augmented reality moves more and more from smartphones to other wearables into augmented audio.