How can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg10801920Eva Lihotzkyhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngEva Lihotzky2023-05-04 11:35:382023-05-04 11:35:46How the metaverse is speeding up the customer experience
The metaverse is one of the most exciting – if not the most exciting – innovations in our high-speed digital world. What prospects do companies in different countries see in this new digital universe? And what opportunities are they already using for their brands? Inspiring and surprising insights from the Netherlands, the UAE and Poland.
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg10801920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2023-04-27 11:01:382023-04-27 11:02:56Brave New World: Three countries – three ways into the metaverse
The world seems to be getting more complex by the day. We are being forced to respond faster and faster to avoid missing the boat and to secure our market position. How does a public broadcasting company cope with this ever-changing environment? And how is speed becoming a success factor here? Barbara Evans in conversation with Dr Florian Kumb, Head of Programme Planning at ZDF.
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg10801920Alexandra Grimmhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexandra Grimm2023-04-20 11:58:072023-04-20 11:58:29Speed is the new normal
“Particularly for younger generations, forwards is the new up”, says Dr Jens Thiemer, Senior Vice President Customer & Brand BMW at the BMW Group. But how fast do brands these days actually have to be if they want to be among the best – and when should they take their foot off the gas? Wolf Ingomar Faecks, Managing Partner of the Serviceplan Group, sat down for an interview with Dr Jens Thiemer to find out.
https://serviceplan.blog/sp-content/uploads/2023/04/TWELVE_Header_1920x1080px_12012023.jpg10801920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2023-04-13 11:33:002023-04-27 11:16:05Speed is not an end in itself
“Before cookies, the web was essentially private. After cookies, the web becomes a space capable of extraordinary monitoring,” said Lawrence Lessig 20 years ago. Approximately 83% of brands rely on third-party cookies. For the past couple of decades, cookies have been the leading source of tracking and monitoring internet users, allowing for sophisticated targeting, retargeting […]
https://serviceplan.blog/sp-content/uploads/2023/03/Untitled-Blog-Graphic-Banner-Landscape-1.png34566912Laura Kavanaghhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngLaura Kavanagh2023-03-30 19:22:202023-03-30 23:03:00Planning for a cookie-less future: What you need to know
Last recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
When dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.
https://serviceplan.blog/sp-content/uploads/2023/03/image00004-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-14 06:39:002023-03-15 00:41:03SXSW 2023 Day 4: Thinking about the future
One particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
https://serviceplan.blog/sp-content/uploads/2023/03/sxsw3-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-13 06:24:532023-03-16 00:26:27SXSW 2023 Day 3: The Ketchup is out of the Bottle
Duality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
Country music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.
https://serviceplan.blog/sp-content/uploads/2023/03/image00008-2-scaled.jpg9712560Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2023-03-11 07:25:342023-03-14 07:15:29SXSW 2023 Day 1: The Importance of Storytelling
How the metaverse is speeding up the customer experience
Group, TwelveHow can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.
Brave New World: Three countries – three ways into the metaverse
Group, Group, Serviceplan, Twelve, TwelveThe metaverse is one of the most exciting – if not the most exciting – innovations in our high-speed digital world. What prospects do companies in different countries see in this new digital universe? And what opportunities are they already using for their brands? Inspiring and surprising insights from the Netherlands, the UAE and Poland.
Speed is the new normal
Group, Mediaplus, TwelveThe world seems to be getting more complex by the day. We are being forced to respond faster and faster to avoid missing the boat and to secure our market position. How does a public broadcasting company cope with this ever-changing environment? And how is speed becoming a success factor here? Barbara Evans in conversation with Dr Florian Kumb, Head of Programme Planning at ZDF.
Speed is not an end in itself
Group, Plan.Net, Twelve“Particularly for younger generations, forwards is the new up”, says Dr Jens Thiemer, Senior Vice President Customer & Brand BMW at the BMW Group. But how fast do brands these days actually have to be if they want to be among the best – and when should they take their foot off the gas? Wolf Ingomar Faecks, Managing Partner of the Serviceplan Group, sat down for an interview with Dr Jens Thiemer to find out.
Planning for a cookie-less future: What you need to know
Mediaplus“Before cookies, the web was essentially private. After cookies, the web becomes a space capable of extraordinary monitoring,” said Lawrence Lessig 20 years ago. Approximately 83% of brands rely on third-party cookies. For the past couple of decades, cookies have been the leading source of tracking and monitoring internet users, allowing for sophisticated targeting, retargeting […]
SXSW 2023 Day 5: Brand Science
Group, Group, Mediaplus, MediaplusLast recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
SXSW 2023 Day 4: Thinking about the future
Group, Group, Mediaplus, MediaplusWhen dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.
SXSW 2023 Day 3: The Ketchup is out of the Bottle
Group, Group, Mediaplus, MediaplusOne particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
SXSW 2023 Day 2: Convergence points
Group, Group, Mediaplus, MediaplusDuality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
SXSW 2023 Day 1: The Importance of Storytelling
Group, Group, Mediaplus, MediaplusCountry music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.