Serviceplan Corporate Blog
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
In order to master the challenges posed by the advancing digital transformation, many advertisers, media companies and agencies from the marketing and communications sector have invested in data-based technologies and infrastructure heavily in recent years.
The fact that digital marketing can only be successful with teamwork always becomes clear when half of your colleagues are on their summer holiday. In this holiday edition of the SEO News for August, we therefore take a look at the best colleagues in the world.
To be clear from the outset: there is no single, universal startegy for selling on Amazon. But choosing the right sales model is a critical factor for success in any holistic distribution strategy. It’s therefore essential to closely examine all the options available.
Hardly anybody would deny that video today is booming. The range of video available has never been so varied, and with the market entry of yet more providers planned, this diversification shows no sign of slowing down. But can the same be said of audio? Where’s all this talk of a new golden age for audio coming from?
The video game industry is posting record-breaking revenues year after year and attracts players across all demographics on every device, from dedicated gaming consoles to personal computers and smartphones.
I tried my best: that is all I can say about my feeble attempt to get my hands on a packet of the coveted Beyond Meat burgers from my local discounter. Within the first ten minutes of the shop opening its doors, every last one of the much-hyped burger patties had sold out
Although there is no one-size-fits-all advice for developing and establishing a suitable e-commerce and marketplace strategy, which needs to be done on an individual basis, the following general conclusions can be drawn: Their extensive reach and potential mean that the big marketplaces are almost impossible for manufacturers and retailers to ignore. As their market power means that these platforms tend to dictate relationships on a one-sided basis, however, too much dependency and concentration on a single marketplace should be avoided, and alternative market footholds established.
A glance at the used search systems reveals that the oldest user group communicates most often (approximately 57% of all group respondents) with Amazon’s voice assistant Alexa. Around 28% of respondents in the youngest target group aged between 18 and 22 likewise prefer the Echo/Alexa family produced by the technology giant from Seattle. This suggests that the best way to reach these especially solvent and tech-savvy groups is to employ a combination of conventional voice-based SEO with structured data and product data automation, like Amazon SEO. Such a combination is something that many agencies on the German market have yet to offer.
Three leading industry talents gathered for our recent seminar in Cannes, France to share their insights on the human condition through the lens of their creative work: Kentaro Kimura of Hakuhodo from Tokyo, Cristina de Balanzó of Walnut Unlimited (part of the Unlimited Group) from London and Alexander Schill of Serviceplan Group from Munich. The session was moderated by Ayami Nakao from Hakuhodo Inc.