Serviceplan Corporate Blog
In 2019, everything is about lived flexibility. It’s about the willingness to adjust in terms of attitudes, life models, goals. Managers need to recognise that needs are becoming more fragmented, not just for customers, but for their own employees in particular.
The current functionality of voice interfaces is far from optimal. Vocabulary is misunderstood and complete sentences are misinterpreted. In addition, there are many development limitations with the common interfaces. What needs to be improved technologically in order to achieve a higher acceptance on the part of humans?
Influencer marketing is (finally) starting to take off: the measurement of the contribution made by bloggers, instagrammers and the like to advertising impact, as well as an efficiency analysis of their actions as part of an integrated communication complex are just as important as the creative, individual and target group-oriented implementation of a brand message. Slowly but surely, high-quality advertising is emerging from the hype surrounding influencers.
In the Western media, China’s social credit system is often compared with the Black Mirror episode “Nosedive” and called Orwell’s dystopia. On the basis of online search queries, shopping behaviour, education and criminal records, behaviour in social media and many other factors, every citizen is to be assessed according to a points system. If the three-digit score is too low, there are far-reaching consequences. Certain jobs are denied to you, the children do not come to good schools, you can no longer travel and get no credit. The image the Western press has of the social credit system sounds highly worrying. Fortunately, reality doesn’t look quite so dystopian.
There’s no longer any doubt that artificial intelligence (AI) can be creative. The question now is exactly what role AI is capable of playing in the creative process. Will this role be limited to that of any other tool, like a paintbrush or a camera? Or could AI become the muse, or even the independent originator of new creations? Could it even be responsible for the extinction of artistic directors as a species? If so, when?
As Christmas trade slowly gathers pace, this year too it’s mainly prettily wrapped electronics that we can expect to see under German Christmas trees. November’s instalment of SEO News examines why we should keep a critical mind when it comes to technology, and also considers the possibility of Google’s homepage relaunch going awry.
At the “International Roadshow 2018: China Insights” in Munich Bernard Wong, Managing Director Serviceplan China Shanghai, and Marcus Ma, Managing Director Serviceplan China Beijing, talked about apps and what brands can learn from them. The article sums up some insights they gave.
As with every trend, many see voice interfaces as a magic bullet. Yet their application is not relevant to every situation. So, for which services do they offer a genuine incremental value? What characterises a good dialogue and how do we guarantee that a customer’s data is handled securely? Let us show you what you should be paying attention to.
Retail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.
Until the release of Amazon’s Echo aka Alexa, the big players worked on their voice technologies with little attention. Meanwhile there are many more variants, but which are the best known and which voice interface is the most suitable?