Serviceplan Corporate Blog
One particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
Duality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
Country music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.
“Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.” – Arpan Podduturi, Director of Product Retail and Messaging, Shopify The pandemic accelerated the shift, […]
We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]
ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]
When it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.
The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]
CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]