Serviceplan Corporate Blog
It’s time for another one of our new Job Title Bingo videos! In today’s clip, our colleague Julia, a consultant at Facit Research, tells us what a market researcher does and how to become one.
In the “Deep Dive” format, experts from the Mediaplus Group immerse themselves in the world of marketing trends and provide in-depth insights into current challenges: how can trends be categorised socially and economically, and how can problems be addressed with an interdisciplinary approach? Magnus Gebauer, Group Head Trendhub at Mediaplus, sheds light on this with his article on the evolution of hybrid consumers.
A new decade is always a good time to rethink old habits and draw up new plans for the next ten years. Or so you’d think if you took time to read the – presumably intentionally? – unassuming, but nonetheless still very much evident posts published by Google over recent days and weeks.
Because what these messages describe, albeit in a very convoluted and in some cases quite innocuous way, is nothing less than the end of an era, and indeed the end of a technical tool that has had a significant impact on the operation of the internet as we know it: the cookie.
Escaping the cold and out into the sun. Nowadays, it doesn’t matter whether you book your next winter break at the travel agency around the corner, or on your mobile phone. In January’s SEO News, we will discover how, with Google’s help, we will soon be sending ourselves jet-setting off into the distance, and why you should never underestimate supposedly harmless hoaxes.
In the new Jobtitel Bingo issue Georg reveals what he does as a copywriter at Serviceplan Campaign X besides writing texts.
Christmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]
Possible roles for artificial creativity in marketing Artificial intelligence is presently used in marketing primarily to forecast consumer behaviour and increase the efficiency of brand communication. As everybody knows, however, analysis and control are only one side of marketing; creativity is at least as important, because creativity is ultimately the only means for brands to […]
It will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]
Fortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event. For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]
Many website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.