We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER-GREEN-GRP.jpg648648Mediaplus Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMediaplus Group2023-03-01 15:07:002023-03-06 15:08:42How Can The Ad Industry Create a Greener Tomorrow?
ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]
https://serviceplan.blog/sp-content/uploads/2023/03/NEWSLETTER_CHAT-GPT.jpg648648Azhar Siddiquihttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAzhar Siddiqui2023-03-01 14:38:002023-03-06 14:42:24Hello CHATGPT! Now what do we do?
When it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.
https://serviceplan.blog/sp-content/uploads/2023/03/PNF_BlogSEO_Google.jpg321845François Houstehttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFrançois Houste2023-03-01 09:05:522023-08-09 16:39:23Working with SEO when brand identity is strong
The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]
CES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
https://serviceplan.blog/sp-content/uploads/2023/01/CES-header.png278936Sam Evanshttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngSam Evans2023-01-24 21:44:552023-02-13 16:04:54CES 2023 Recap: A Timid Return to Las Vegas
What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]
https://serviceplan.blog/sp-content/uploads/2023/01/deepmind-Snqm29dhfOk-unsplash-scaled.jpg14402560Laura Kavanaghhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngLaura Kavanagh2023-01-24 16:39:252023-02-13 14:47:23Generative AI: What Marketers Should Know
DLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.
Charbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]
https://serviceplan.blog/sp-content/uploads/2022/11/banner-top.jpg450800Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-12-07 07:47:292022-12-07 18:20:05Gaming as a communication channel
Azhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.
https://serviceplan.blog/sp-content/uploads/2022/11/sp-newsletter-media-azhar.jpg648648Serviceplan Middle Easthttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Middle East2022-12-07 07:35:002022-12-07 18:19:15THE RISE OF THE INDEPENDENT MEDIA AGENCY
In order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
https://serviceplan.blog/sp-content/uploads/2022/11/virtual-g0315a1872_1920.jpg12801920Plan.Net Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngPlan.Net Group2022-11-09 09:51:122022-11-09 10:06:09Interview with Plan.Net and MINI
How Can The Ad Industry Create a Greener Tomorrow?
Group, MediaplusWe are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change. Research carried out at Good-Loop, an online advertising company, has found that […]
Hello CHATGPT! Now what do we do?
Group, MediaplusChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy […]
Working with SEO when brand identity is strong
Plan.NetWhen it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.
Are the Streaming Wars Over?
MediaplusThe game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]
CES 2023 Recap: A Timid Return to Las Vegas
MediaplusCES returned to Las Vegas this year, but the comeback didn’t live up to the show’s pre-pandemic reputation. Previously known for its palpable energy fueled by speaking events, content releases, performances and parties, this year was far more intimate, with closed-door meetings and invite-only discussions. Attendance was about half that of pre-pandemic shows, with roughly […]
Generative AI: What Marketers Should Know
MediaplusWhat robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]
DLD MUNICH 2023
Group, MediaplusDLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.
Gaming as a communication channel
Group, MediaplusCharbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]
THE RISE OF THE INDEPENDENT MEDIA AGENCY
MediaplusAzhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.
Interview with Plan.Net and MINI
Group, Plan.NetIn order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.