Serviceplan Corporate Blog
The coronavirus crisis not only creates losers, but also some winners: online retailers and delivery services in particular, as well as online platforms for tutoring, fitness or cooking are all currently experiencing a massive sales boost. Social distancing is shifting both shopping and communication even more towards digital, which offers great opportunities for providers of […]
The Coronavirus crisis currently poses challenges to many areas of business, but also creates new opportunities. In the Serviceplan Group’s first live session of the webinar titled “Acting Successfully in the Corona Crisis”, Verena Letzner, Managing Director of Plan.Net NEO, presented her analysis of the effects of the crisis on social media. In her expert article, she looks at the current situation in Germany and explains what questions brands should ask themselves now, and why it is worthwhile to take a look at the situation in China
Serviceplan and NYC-based entrepreneur and fitness influencer Brian Mazza discuss how at-home fitness can help employees stay healthy (and sane) while working remotely. New York, April 2020 – integrate fitness into your daily routine while working from home As we all adjust to a new reality of social distancing and remote work, it’s important to […]
In a future cookie-free advertising landscape, browsers and operating systems will become the gatekeepers of digital marketing. This has serious consequences – much more serious than most people are aware of so far.
There has been a lot of talk in recent years about the topic of media agencies and how they have to develop and position themselves. The answer is basically simple: The media agency of the future is a media agency – not a management consultancy, not a technology start-up and not a creative digital agency. Although all these related disciplines have been trying to penetrate the domain of media experts for years, this has not been crowned with lasting success yet.
Nothing motivates the advertising market quite like the search for purpose. Even the search segment, which has always been one of the central points of contact in online marketing, is now reacting to the ever-increasing demand from users for an overriding sense of purpose of the providers. In this edition of SEO News, we take a look at new search engines and why ‘search’ has always had a purpose.
At the start of every year, countless experts give their forecasts on the most important trends for the new year. For the fourth time in a row, we have conducted a meta-analysis for the new year based on these trend forecasts. This year’s is based on 40 different forecasts, and we have taken a close look at what the experts have to say about developments in media, marketing and tech. The sources range from renowned trade journals to management consultancies and agencies. From this colourful bouquet of trends we, the experts from the Mediaplus Trendhub, first identified, filtered out and then grouped together the most important topics.
It’s time for another one of our new Job Title Bingo videos! In today’s clip, our colleague Julia, a consultant at Facit Research, tells us what a market researcher does and how to become one.
In the “Deep Dive” format, experts from the Mediaplus Group immerse themselves in the world of marketing trends and provide in-depth insights into current challenges: how can trends be categorised socially and economically, and how can problems be addressed with an interdisciplinary approach? Magnus Gebauer, Group Head Trendhub at Mediaplus, sheds light on this with his article on the evolution of hybrid consumers.
A new decade is always a good time to rethink old habits and draw up new plans for the next ten years. Or so you’d think if you took time to read the – presumably intentionally? – unassuming, but nonetheless still very much evident posts published by Google over recent days and weeks.
Because what these messages describe, albeit in a very convoluted and in some cases quite innocuous way, is nothing less than the end of an era, and indeed the end of a technical tool that has had a significant impact on the operation of the internet as we know it: the cookie.