Serviceplan Corporate Blog
Although there is no one-size-fits-all advice for developing and establishing a suitable e-commerce and marketplace strategy, which needs to be done on an individual basis, the following general conclusions can be drawn: Their extensive reach and potential mean that the big marketplaces are almost impossible for manufacturers and retailers to ignore. As their market power means that these platforms tend to dictate relationships on a one-sided basis, however, too much dependency and concentration on a single marketplace should be avoided, and alternative market footholds established.
A glance at the used search systems reveals that the oldest user group communicates most often (approximately 57% of all group respondents) with Amazon’s voice assistant Alexa. Around 28% of respondents in the youngest target group aged between 18 and 22 likewise prefer the Echo/Alexa family produced by the technology giant from Seattle. This suggests that the best way to reach these especially solvent and tech-savvy groups is to employ a combination of conventional voice-based SEO with structured data and product data automation, like Amazon SEO. Such a combination is something that many agencies on the German market have yet to offer.
Three leading industry talents gathered for our recent seminar in Cannes, France to share their insights on the human condition through the lens of their creative work: Kentaro Kimura of Hakuhodo from Tokyo, Cristina de Balanzó of Walnut Unlimited (part of the Unlimited Group) from London and Alexander Schill of Serviceplan Group from Munich. The session was moderated by Ayami Nakao from Hakuhodo Inc.
The hours of searching in e-mail inboxes, in the intranet or on homepages have come to an end! Just a quick login and you will find all announcements and changes of the company bundled on one platform. Well sorted and easy to grasp at a glance.
Voice technology is here to stay. Like the Internet, it has become a permanent feature of day-to-day life. That is why it is essential to examine the relevance of voice technology in every field.
Google is capitalising on most of its traffic growth on its own websites and apps. This loss of potential visitors to third-party websites is currently being offset by Google’s steep overall growth, however. One of the major reasons for this development is that the search engine from Mountain View no longer differs all that much from its commercial competitors – the price comparison and shopping platforms – when it comes to certain structured search requests, such as for flights, hotels or cinema listings.
Consumers looking for specific products or services expect treatment to be as personalised as possible – and, of course, for this to be available at all times, on all available devices and all possible channels. The proverbial “customer journey” has not been following a straight path for some time now.
There’s one thing we can all agree on – management in a time of VUCA is an arduous task. So, there is a great temptation to be too eager to reach for the latest “hammer” (i.e. the latest management methods) in the naive assumption that every problem is a nail to be hit. And because managers are taking less and less time to think about things, they are morphed into agitated actors, naively hoping they will achieve their goal more quickly. It would be much better, however, to have some practical and user-friendly differentiation tools at hand to avoid falling into these traps. So, if you want to use your time and energy wisely, it is a good idea to know the difference between “blue” and “red”. Curtain up on the colour theory of transformation.
Ahead of the elections to the European Parliament, intense discussions are underway concerning the increase in global conflicts and confrontations. The Internet also has a history of great confrontations. Whether or not the next war of platforms is looming between Amazon and Google, is a topic we will be discussing in SEO News for the month of May.
The Subscription Economy is a cross-industry phenomenon. Hello Fresh and the Dollar Shave Club represent a multitude of services that are set to turn established markets upside down. Even the more conservative car manufacturers are discovering digital subscription for themselves. Mercedes-Benz is testing its own vehicle subscription with “Mercedes me Flexperience.” Word has spread that this business model pays off. Zuora talks about growth rates of over 300 percent in the last seven years.