Serviceplan Corporate Blog
Artificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]
Augmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
Things are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
How can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.
The metaverse is one of the most exciting – if not the most exciting – innovations in our high-speed digital world. What prospects do companies in different countries see in this new digital universe? And what opportunities are they already using for their brands? Inspiring and surprising insights from the Netherlands, the UAE and Poland.
The world seems to be getting more complex by the day. We are being forced to respond faster and faster to avoid missing the boat and to secure our market position. How does a public broadcasting company cope with this ever-changing environment? And how is speed becoming a success factor here? Barbara Evans in conversation with Dr Florian Kumb, Head of Programme Planning at ZDF.
“Particularly for younger generations, forwards is the new up”, says Dr Jens Thiemer, Senior Vice President Customer & Brand BMW at the BMW Group. But how fast do brands these days actually have to be if they want to be among the best – and when should they take their foot off the gas? Wolf Ingomar Faecks, Managing Partner of the Serviceplan Group, sat down for an interview with Dr Jens Thiemer to find out.
“Before cookies, the web was essentially private. After cookies, the web becomes a space capable of extraordinary monitoring,” said Lawrence Lessig 20 years ago. Approximately 83% of brands rely on third-party cookies. For the past couple of decades, cookies have been the leading source of tracking and monitoring internet users, allowing for sophisticated targeting, retargeting […]
Last recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
When dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.