We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
In the Western media, China’s social credit system is often compared with the Black Mirror episode “Nosedive” and called Orwell’s dystopia. On the basis of online search queries, shopping behaviour, education and criminal records, behaviour in social media and many other factors, every citizen is to be assessed according to a points system. If the three-digit score is too low, there are far-reaching consequences. Certain jobs are denied to you, the children do not come to good schools, you can no longer travel and get no credit. The image the Western press has of the social credit system sounds highly worrying. Fortunately, reality doesn’t look quite so dystopian.
https://serviceplan.blog/sp-content/uploads/2018/07/Anna-Seidel_3malaufgeschlaut-1.jpg5761024Anna Seidelhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAnna Seidel2018-12-06 10:29:112018-12-06 10:30:34The inside story x 3: China's social credit system
There’s no longer any doubt that artificial intelligence (AI) can be creative. The question now is exactly what role AI is capable of playing in the creative process. Will this role be limited to that of any other tool, like a paintbrush or a camera? Or could AI become the muse, or even the independent originator of new creations? Could it even be responsible for the extinction of artistic directors as a species? If so, when?
https://serviceplan.blog/sp-content/uploads/2018/12/fractals-1800241_1920.jpg10791920Klaus Schwabhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKlaus Schwab2018-12-05 09:02:392018-12-05 10:16:31Painting by numbers: Why AI can do creative too
As Christmas trade slowly gathers pace, this year too it’s mainly prettily wrapped electronics that we can expect to see under German Christmas trees. November’s instalment of SEO News examines why we should keep a critical mind when it comes to technology, and also considers the possibility of Google’s homepage relaunch going awry.
https://serviceplan.blog/sp-content/uploads/2018/03/2.jpg17282426Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2018-11-26 09:04:122018-11-26 09:04:47The most relevant SEO News for November 2018
At the “International Roadshow 2018: China Insights” in Munich Bernard Wong, Managing Director Serviceplan China Shanghai, and Marcus Ma, Managing Director Serviceplan China Beijing, talked about apps and what brands can learn from them. The article sums up some insights they gave.
https://serviceplan.blog/sp-content/uploads/2018/11/photo-1513094684609-ef1056070721-2.jpg875700Bernard Wonghttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngBernard Wong2018-11-20 15:34:012018-11-22 13:51:34Streamlined Mega - Apps and what brands can learn from them
As with every trend, many see voice interfaces as a magic bullet. Yet their application is not relevant to every situation. So, for which services do they offer a genuine incremental value? What characterises a good dialogue and how do we guarantee that a customer’s data is handled securely? Let us show you what you should be paying attention to.
Retail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.
https://serviceplan.blog/sp-content/uploads/2018/10/Online-Handel_w800_h668.jpg668800Thomas Herrmannhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngThomas Herrmann2018-10-30 15:07:072018-11-05 08:57:36Opportunities and new possibilities in retail media
Until the release of Amazon’s Echo aka Alexa, the big players worked on their voice technologies with little attention. Meanwhile there are many more variants, but which are the best known and which voice interface is the most suitable?
https://serviceplan.blog/sp-content/uploads/2018/10/smart_speaker_-_Photo_by_Kevin_Bhagat_on_Unsplash.jpg.728x0_q85_crop.jpg485728Marcel Naujeckhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngMarcel Naujeck2018-10-29 09:19:002018-11-23 12:07:48Voice Interfaces – The Here and Now
Value creation is destroyed by communication. Admittedly, this is a bold suggestion. Especially as it comes from the pen of a representative of the communications industry. But while it might sound daring at first, the idea can easily be explained.
https://serviceplan.blog/sp-content/uploads/2018/10/speak-238488_1920.jpg12801920Karin Maria Schertlerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKarin Maria Schertler2018-10-26 14:09:362018-11-15 14:04:10Communication is the number one killer of value creation
These days, it’s hard to shake the feeling that everything is changing. Unfortunately, we cannot provide much more stability – because things are about change. This edition of SEO News for the month of October asks the question of whether the Internet as we know it will still exist in ten years, and explores what Google has planned for the next 20 years.
https://serviceplan.blog/sp-content/uploads/2018/03/2.jpg17282426Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2018-10-22 09:14:492018-10-22 09:15:04SEO news for OCTOBER 2018 – presented by Plan.Net Performance
Serviceplan Group Middle East Diary
GroupWe’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
The inside story x 3: China’s social credit system
Plan.NetIn the Western media, China’s social credit system is often compared with the Black Mirror episode “Nosedive” and called Orwell’s dystopia. On the basis of online search queries, shopping behaviour, education and criminal records, behaviour in social media and many other factors, every citizen is to be assessed according to a points system. If the three-digit score is too low, there are far-reaching consequences. Certain jobs are denied to you, the children do not come to good schools, you can no longer travel and get no credit. The image the Western press has of the social credit system sounds highly worrying. Fortunately, reality doesn’t look quite so dystopian.
Painting by numbers: Why AI can do creative too
Plan.NetThere’s no longer any doubt that artificial intelligence (AI) can be creative. The question now is exactly what role AI is capable of playing in the creative process. Will this role be limited to that of any other tool, like a paintbrush or a camera? Or could AI become the muse, or even the independent originator of new creations? Could it even be responsible for the extinction of artistic directors as a species? If so, when?
The most relevant SEO News for November 2018
Plan.NetAs Christmas trade slowly gathers pace, this year too it’s mainly prettily wrapped electronics that we can expect to see under German Christmas trees. November’s instalment of SEO News examines why we should keep a critical mind when it comes to technology, and also considers the possibility of Google’s homepage relaunch going awry.
Streamlined Mega – Apps and what brands can learn from them
ServiceplanAt the “International Roadshow 2018: China Insights” in Munich Bernard Wong, Managing Director Serviceplan China Shanghai, and Marcus Ma, Managing Director Serviceplan China Beijing, talked about apps and what brands can learn from them. The article sums up some insights they gave.
Voice Interfaces – The three biggest challenges
Plan.NetAs with every trend, many see voice interfaces as a magic bullet. Yet their application is not relevant to every situation. So, for which services do they offer a genuine incremental value? What characterises a good dialogue and how do we guarantee that a customer’s data is handled securely? Let us show you what you should be paying attention to.
Opportunities and new possibilities in retail media
Plan.NetRetail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.
Voice Interfaces – The Here and Now
Plan.NetUntil the release of Amazon’s Echo aka Alexa, the big players worked on their voice technologies with little attention. Meanwhile there are many more variants, but which are the best known and which voice interface is the most suitable?
Communication is the number one killer of value creation
GroupValue creation is destroyed by communication. Admittedly, this is a bold suggestion. Especially as it comes from the pen of a representative of the communications industry. But while it might sound daring at first, the idea can easily be explained.
SEO news for OCTOBER 2018 – presented by Plan.Net Performance
Plan.NetThese days, it’s hard to shake the feeling that everything is changing. Unfortunately, we cannot provide much more stability – because things are about change. This edition of SEO News for the month of October asks the question of whether the Internet as we know it will still exist in ten years, and explores what Google has planned for the next 20 years.