Scrum, Kanban, design thinking, prototyping and collaboration are working styles and methods that have their origins in product design and software development. In recent years, they have found their way into the development of digital platforms, products and services. Now we are experiencing how they are beginning to change the way people work across communication agencies.
https://serviceplan.blog/sp-content/uploads/2018/12/trend-blog3.jpg10241024Klaus Schwabhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKlaus Schwab2018-12-21 10:40:232018-12-21 10:40:52My trend 2019: Prototyping for communication
Admittedly, this trend will not only begin to emerge next year – however, in the incessant flood of information, effective and tailored targeting remains more relevant than ever for me. In order to reach customers accurately, it is no longer enough to only work with socio-demographic factors that do not take human behaviour into account and are not selective.
In the past, it was enough to make your purchases in the organic shop around the corner to be considered sustainably minded by most of your acquaintances. Today, an organic lifestyle encompasses much more. Our lives are becoming 360° organic.
The established stars of the digital economy Facebook, Apple, Netflix and Google have a common problem: they lose their shine. Customers, employees and the stock market alike become disenchanted. Apple’s innovative powers fades. For many years, the latest model was a must-have. Today, the internet is full of posts on topics such as ‘Why I renounce the iPhone X – and reach for the iPhone 8 Plus’.
In 2019, brands will look for an occasion to be associated with – an occasion that will accompany their communication activities during the whole year; like social occasions that respond to CSR plans and that their clients and followers are interested in. Social marketing is “in”, but brands shouldn’t risk falling prey to opportunism and being associated with movements just because they are a hot topic.
When we talk about putting the consumer first, who are we thinking about? About figures from a PowerPoint presentation based on statistics and studies or about real people? No matter how hard we try, no pre-test can be as reliable as asking your mum whether she understands the campaign.
We take a look back at over 20 years in the digital world and the players involved. Then most importantly, it’s time to focus our eyes on the road ahead, as digital agencies, and the challenges we will have to face. Action! The new Western It’s a tired metaphor. Way back in 1990, when American […]
Linear television is not dead, even if its useful life is declining. There are a variety of different approaches that make it possible to make linear television more efficient.
https://serviceplan.blog/sp-content/uploads/2018/12/trend-blog3.jpg10241024Jens Barczewskihttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngJens Barczewski2018-12-13 13:35:352018-12-13 13:36:06My trend 2019: Linear television is not dead
In an interview on the AME Awards blog, Alexander Schill and Alessandro Panella talk about creative and effective work at Serviceplan, finding innovative solutions, the importance of creative competitions and crazytivity.
Of the verbal gems that turned up in the communication sector in 2018, ‘new work’ was one of the shiniest. No event and no convention passed by without evoking the concept of new work and its associated agile techniques. Across the country, countless self-proclaimed prophets and sometimes shamanic change consultants heralded the end of all work days.
My trend 2019: Prototyping for communication
Plan.NetScrum, Kanban, design thinking, prototyping and collaboration are working styles and methods that have their origins in product design and software development. In recent years, they have found their way into the development of digital platforms, products and services. Now we are experiencing how they are beginning to change the way people work across communication agencies.
My trend 2019: Addressing target audiences effectively
MediaplusAdmittedly, this trend will not only begin to emerge next year – however, in the incessant flood of information, effective and tailored targeting remains more relevant than ever for me. In order to reach customers accurately, it is no longer enough to only work with socio-demographic factors that do not take human behaviour into account and are not selective.
My trend 2019: 360° organic living
ServiceplanIn the past, it was enough to make your purchases in the organic shop around the corner to be considered sustainably minded by most of your acquaintances. Today, an organic lifestyle encompasses much more. Our lives are becoming 360° organic.
My trend 2019: Microsoftization
ServiceplanThe established stars of the digital economy Facebook, Apple, Netflix and Google have a common problem: they lose their shine. Customers, employees and the stock market alike become disenchanted. Apple’s innovative powers fades. For many years, the latest model was a must-have. Today, the internet is full of posts on topics such as ‘Why I renounce the iPhone X – and reach for the iPhone 8 Plus’.
My trend 2019: Brands with purpose
ServiceplanIn 2019, brands will look for an occasion to be associated with – an occasion that will accompany their communication activities during the whole year; like social occasions that respond to CSR plans and that their clients and followers are interested in. Social marketing is “in”, but brands shouldn’t risk falling prey to opportunism and being associated with movements just because they are a hot topic.
My trend 2019: Campaigns that our parents understand
ServiceplanWhen we talk about putting the consumer first, who are we thinking about? About figures from a PowerPoint presentation based on statistics and studies or about real people? No matter how hard we try, no pre-test can be as reliable as asking your mum whether she understands the campaign.
Digital agency, design agency
Plan.NetWe take a look back at over 20 years in the digital world and the players involved. Then most importantly, it’s time to focus our eyes on the road ahead, as digital agencies, and the challenges we will have to face. Action! The new Western It’s a tired metaphor. Way back in 1990, when American […]
My trend 2019: Linear television is not dead
MediaplusLinear television is not dead, even if its useful life is declining. There are a variety of different approaches that make it possible to make linear television more efficient.
Effective Perspective Spotlight
ServiceplanIn an interview on the AME Awards blog, Alexander Schill and Alessandro Panella talk about creative and effective work at Serviceplan, finding innovative solutions, the importance of creative competitions and crazytivity.
My trend 2019: New Work? Stop Buzzwording!
ServiceplanOf the verbal gems that turned up in the communication sector in 2018, ‘new work’ was one of the shiniest. No event and no convention passed by without evoking the concept of new work and its associated agile techniques. Across the country, countless self-proclaimed prophets and sometimes shamanic change consultants heralded the end of all work days.