Serviceplan Corporate Blog
Following the major cold snap in February, spring is now well on the way in terms of SEO. Appropriately enough, the hot topics for the month of March are AMP, backlinks and Bing.
On the face of it, the SXSW is a pretty poor deal. You spend 12 hours on a plane and then rush around downtown Austin with 30,000 other lunatics for a week to listen to lectures and panels in air-conditioned 80s-style conference rooms. Doesn’t sound very inspiring. For me, the conference is nevertheless one of the absolute highlights of the year, because you’d be hard pressed to find a higher concentration of excellent speakers on current trends in the digital world. Read about the topics and lectures I am particularly looking forward to below.
It’s a nightmare for marketing managers. Where there used to be clearly defined spheres of action, today the digital economy throws up more and more new subject areas for the agenda which have to be evaluated and, if applicable, worked into your own plan. The “Internet of Things” (IoT for short) is one of these new fields. However, before we examine the significance of the IoT for marketing, let’s quickly look at how the market is developing. Because like many other digital developments, the IoT impacts a variety of sectors and processes, and it is by no means merely a subject for techies or nerds.
Any online-shop project without a decent PIM system poses a huge risk, because excellent product data and flawless interface function are the keys to success.
Lufthansa’s new look is a model example of thoughtful and intelligent modernisation of a long-established brand. The new look exudes the feeling and respect for the brand and its history, and you get a sense that design methods have been correctly used.
“We are a young, dynamic team. The organisational structures are flat, and doors are always open. Every week there’s fresh fruit and smoothies in the canteen. And for relaxation, there’s a ball pool and table football in the leisure lounge.” Have you ever read that in a job advertisement? Once or maybe more like a hundred times? Our new generation of employees would say: “Nice”. But in my view, the arguments listed above are of less and less use as real reasons for persuading people to move to an agency.
The New Year is not giving us any breathers. The New Year’s Eve fireworks have barely died down and we are already invited to enthuse about the long-awaited relaunch of an important tool. How it’s not too long before we’ll be browsing with our reading glasses and why voice assistants are likely to get on our nerves soon – this and more you’ll find out in the SEO News bulletin for February.
In the last couple of years, entrepreneurs across the Middle East have launched new products, businesses, and have shown the possibility of creating a vibrant startup scene similar to Europe and the United States. Startups from the region have shown great promise. An example for this is the recent acquisition of Souq, an e-commerce player that got acquired by Amazon for close to $800 million. Another notable exit from this region is Talabat which was acquired by Delivery Hero based out of Germany. According to a report published by MAGNiTT, a research agency, more than $870 million were invested in Middle Eastern startups last year and each company raised more than $500k individually. E-commerce, however, is a crucial domain in which startups can do much more to fill the gap in the market, so let’s take a closer look at this vital industry.
RIMOWA, the Mercedes of luggage brands, has given itself a new visual identity and simultaneously relaunched its logo. When looking at the new logo, one has to mention that it is actually the logo – otherwise one might assume it was plain text typeset in a sans serif font. And this is where the drama […]
Imagine if “talking” products existed in the retail trade. Imagine if every retail surface and every product could act as a stage for brand and product presentation. Your favourite celebrity chef could pop up in the supermarket as a hologram and offer you cooking tips for the products on display on the shelf. When looking for the right golf club, a 3D light figure of your favourite sports star could appear in the room and talk you through the best products available in the sales area. Does that sound like something from the future? Well, it actually already exists today: Mixed Reality makes experiences like this possible.