Logos are an affirmation. In the fashion industry, logos are a status symbol that you wear on the outside. That is certainly the case with premium brands. It started with the first wave in the 90s, when we had the bold D&G prints on pullovers. It was very clear that more was more. Logos were the pass that got you into the “exclusive club” of people who could afford luxury brands. Merciless copying of these brands meant it lost its charm and became quite the opposite: the expression of mass junk. This wave was then replaced by the countertrend: understatement. Loud flaunting was out and people practised a new modesty: less is more. Brand logos almost disappeared entirely and only insiders were able to recognise a brand from elements of its style.
https://serviceplan.blog/sp-content/uploads/2019/02/lauren-fleischmann-469994-unsplash.jpg18262738Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngChristine Lischka2019-02-04 13:54:172019-02-07 12:16:31ZARA goes high class
By using a wide variety of online services, apps and websites, we create huge amounts of data that can often be stored in clouds and linked to each individual user. Most Internet users don’t take the protection of their data too seriously, and companies are often unable to keep up with the rapid development of closing threatening security gaps quickly enough. Politicians, too, have long been unwilling to enforce existing data protection laws.
https://serviceplan.blog/sp-content/uploads/2019/01/SvenScheil.jpg9001600Sven Scheilhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngSven Scheil2019-02-04 09:12:082019-02-04 09:12:04Doxing: Not a new fitness trend, but a serious problem for all Internet users
In the first SEO-News of the new year we deal with what makes life really exciting: contrasts and conflicts. We can reassure anyone who thinks that we would participate in the ongoing gender discussion within this framework. It remains with Search, more precisely the antagonism of reach vs. conversion, as well as the eternal struggle SEA vs. SEO.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-01-30 10:26:502019-02-27 16:25:55The most relevant SEO news for January 2019
With a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.
https://serviceplan.blog/sp-content/uploads/2019/01/Mathias-Becker_1024x1024.jpg10241024Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngServiceplan Group2019-01-15 14:29:492019-03-04 15:44:59So, what does an Experience Strategist do?
As designers we are always on the lookout for something new and unique: something that stands out from the crowd and grabs our attention. Constantly on the hunt for the “face” or the look with the potential to take brands into new territory. Fairly often, even if subconsciously, we return to what we already know. The following three blasts from the past will see a renaissance in 2019.
https://serviceplan.blog/sp-content/uploads/2019/01/Art_Deco_2_Ariel_Davis_Young_Ones_Serviceplan.jpg427593Carsten Popphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngCarsten Popp2019-01-10 09:59:262019-01-10 09:54:22Visual Trends – what will really stand out from the mainstream in 2019
From a marketing perspective, fragmented consumer use of media means that there are now an unmanageable number of touchpoints in the consumer journey. This development has been exacerbated by the long-standing trend towards maximum personalisation of consumers’ life plans, with high demand for products and services that are personally relevant. “One size fits all” has long been a thing of the past.
https://serviceplan.blog/sp-content/uploads/2018/08/Alex-Turtschan_3malaufgeschlaut.jpg9001600Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexander Turtschan2019-01-07 09:10:552019-01-07 09:11:15The inside story x 3: Masses of media instead of mass media - is the age of nationwide viewing over?
Christmas Day 2018 will see any number of brand-new voice assistants take their very first glimpse of the world. Plugged in to charge for the first time, their cameras will take in the cosy candlelight of the Christmas tree while their microphones pick up the voices of their future, human families. Find out which manufacturers are seeing this marketing dream become a reality, as well as how Bing is transforming itself in the world of assisted shopping, in the last SEO News of 2018.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-01-03 09:40:492019-02-27 16:27:26The most relevant SEO News for December 2018
Scrum, Kanban, design thinking, prototyping and collaboration are working styles and methods that have their origins in product design and software development. In recent years, they have found their way into the development of digital platforms, products and services. Now we are experiencing how they are beginning to change the way people work across communication agencies.
https://serviceplan.blog/sp-content/uploads/2018/12/trend-blog3.jpg10241024Klaus Schwabhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKlaus Schwab2018-12-21 10:40:232018-12-21 10:40:52My trend 2019: Prototyping for communication
Admittedly, this trend will not only begin to emerge next year – however, in the incessant flood of information, effective and tailored targeting remains more relevant than ever for me. In order to reach customers accurately, it is no longer enough to only work with socio-demographic factors that do not take human behaviour into account and are not selective.
In the past, it was enough to make your purchases in the organic shop around the corner to be considered sustainably minded by most of your acquaintances. Today, an organic lifestyle encompasses much more. Our lives are becoming 360° organic.
ZARA goes high class
ServiceplanLogos are an affirmation. In the fashion industry, logos are a status symbol that you wear on the outside. That is certainly the case with premium brands. It started with the first wave in the 90s, when we had the bold D&G prints on pullovers. It was very clear that more was more. Logos were the pass that got you into the “exclusive club” of people who could afford luxury brands. Merciless copying of these brands meant it lost its charm and became quite the opposite: the expression of mass junk. This wave was then replaced by the countertrend: understatement. Loud flaunting was out and people practised a new modesty: less is more. Brand logos almost disappeared entirely and only insiders were able to recognise a brand from elements of its style.
Doxing: Not a new fitness trend, but a serious problem for all Internet users
Plan.NetBy using a wide variety of online services, apps and websites, we create huge amounts of data that can often be stored in clouds and linked to each individual user. Most Internet users don’t take the protection of their data too seriously, and companies are often unable to keep up with the rapid development of closing threatening security gaps quickly enough. Politicians, too, have long been unwilling to enforce existing data protection laws.
The most relevant SEO news for January 2019
Plan.NetIn the first SEO-News of the new year we deal with what makes life really exciting: contrasts and conflicts. We can reassure anyone who thinks that we would participate in the ongoing gender discussion within this framework. It remains with Search, more precisely the antagonism of reach vs. conversion, as well as the eternal struggle SEA vs. SEO.
So, what does an Experience Strategist do?
GroupWith a professional user experience strategy, established findings regarding user expectations, perception and behaviour can be channelled into ensuring smooth and therefore satisfying experiences that encourage users to come back for more. We probed our expert – Mathias Becker, Director Experience Strategy at Plan.Net UX – extensively about this topic.
Visual Trends – what will really stand out from the mainstream in 2019
Plan.NetAs designers we are always on the lookout for something new and unique: something that stands out from the crowd and grabs our attention. Constantly on the hunt for the “face” or the look with the potential to take brands into new territory. Fairly often, even if subconsciously, we return to what we already know. The following three blasts from the past will see a renaissance in 2019.
The inside story x 3: Masses of media instead of mass media – is the age of nationwide viewing over?
Plan.NetFrom a marketing perspective, fragmented consumer use of media means that there are now an unmanageable number of touchpoints in the consumer journey. This development has been exacerbated by the long-standing trend towards maximum personalisation of consumers’ life plans, with high demand for products and services that are personally relevant. “One size fits all” has long been a thing of the past.
The most relevant SEO News for December 2018
Plan.NetChristmas Day 2018 will see any number of brand-new voice assistants take their very first glimpse of the world. Plugged in to charge for the first time, their cameras will take in the cosy candlelight of the Christmas tree while their microphones pick up the voices of their future, human families. Find out which manufacturers are seeing this marketing dream become a reality, as well as how Bing is transforming itself in the world of assisted shopping, in the last SEO News of 2018.
My trend 2019: Prototyping for communication
Plan.NetScrum, Kanban, design thinking, prototyping and collaboration are working styles and methods that have their origins in product design and software development. In recent years, they have found their way into the development of digital platforms, products and services. Now we are experiencing how they are beginning to change the way people work across communication agencies.
My trend 2019: Addressing target audiences effectively
MediaplusAdmittedly, this trend will not only begin to emerge next year – however, in the incessant flood of information, effective and tailored targeting remains more relevant than ever for me. In order to reach customers accurately, it is no longer enough to only work with socio-demographic factors that do not take human behaviour into account and are not selective.
My trend 2019: 360° organic living
ServiceplanIn the past, it was enough to make your purchases in the organic shop around the corner to be considered sustainably minded by most of your acquaintances. Today, an organic lifestyle encompasses much more. Our lives are becoming 360° organic.