Serviceplan Corporate Blog
We need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
How do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]
We want it all and we want it now! During the coronavirus pandemic, people have developed new expectations when it comes to how they want to work. Looking for self-fulfilment and purpose, young generations in particular want both a career and personal wellbeing. Wolf Ingomar Faecks calls this phenomenon the “Nowness Economy” and advises companies that want to attract top talents in the long term to take on board and implement five key principles.
Organisations have come to realise that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor. The focus is on technology, with artificially intelligent algorithms and new interfaces to meet the needs of the customer. But how can we ensure that we don’t “just digitise” and that people and their needs remain in the foreground? An analysis by customer centricity and artificial intelligence expert Nancy Rademaker.
Feeling compelled to tailor future working environments to the needs of employees so they will enjoy coming into the office, the real estate sector is undergoing a fundamental shift. This is especially the case in the wake of the coronavirus pandemic and the strong shift towards mobile offices. Why and how exactly is this being […]
Do artists have to like people to make them the subject of their work? Does art have to have a message? And why do modern people in a digitalised world need culture to be optimistic about the future? These are the questions we put to internationally renowned sculptor Stephan Balkenhol when we visited him at […]
In our new episode of Jobtitles Bingo, Laura Aquilecchia gives us insights about HR Marketing and how she communicates the employer brand in a big company like Serviceplan Group, tells us what the best thing is about her job and how somebody becomes a Project Manager in HR Marketing.
Following a sharp drop in sales in 2020 due to the pandemic, the personal luxury goods segment experienced a V shaped recovery in 2021 and is now set on a historic growth trajectory – forecasted at 29% YOY for 2022 (Bain & Company). The recovery has been driven primarily by domestic spending in the US and China as Covid-19 continues to curtail international travel, as well as increased adoption of online channels – a trend that was well underway pre-pandemic. The following trends outline the forces shaping the luxury market in 2022.
In our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors, improve the user experience, and collect data that helped them target ads to the right audiences. However, now this is going to change forever. Digital tracking capabilities are more restricted than ever. Third party cookies are already redundant on browsers like Safari (iOS devices) as well as Firefox and now Chrome will discontinue supporting them from 2023. All apps on iOS require a consent from the user to be able to track / monitor them.