Consumers looking for specific products or services expect treatment to be as personalised as possible – and, of course, for this to be available at all times, on all available devices and all possible channels. The proverbial “customer journey” has not been following a straight path for some time now.
https://serviceplan.blog/sp-content/uploads/2019/06/data.jpg825825Mike Weilerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngMike Weiler2019-06-19 14:22:502019-06-19 14:28:35Data-driven marketing – When too much data gets in the way of decision-making processes
There’s one thing we can all agree on – management in a time of VUCA is an arduous task. So, there is a great temptation to be too eager to reach for the latest “hammer” (i.e. the latest management methods) in the naive assumption that every problem is a nail to be hit. And because managers are taking less and less time to think about things, they are morphed into agitated actors, naively hoping they will achieve their goal more quickly. It would be much better, however, to have some practical and user-friendly differentiation tools at hand to avoid falling into these traps. So, if you want to use your time and energy wisely, it is a good idea to know the difference between “blue” and “red”. Curtain up on the colour theory of transformation.
https://serviceplan.blog/sp-content/uploads/2019/05/pexels-photo-1530711.jpeg10241024Karin Maria Schertlerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKarin Maria Schertler2019-06-05 16:53:252019-06-05 16:55:10The right way to manage transformation: Why managers should see red more often
Ahead of the elections to the European Parliament, intense discussions are underway concerning the increase in global conflicts and confrontations. The Internet also has a history of great confrontations. Whether or not the next war of platforms is looming between Amazon and Google, is a topic we will be discussing in SEO News for the month of May.
https://serviceplan.blog/sp-content/uploads/2018/03/2.jpg17282426Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-05-28 09:58:062019-05-28 09:58:27The most relevant SEO News for May 2019
The Subscription Economy is a cross-industry phenomenon. Hello Fresh and the Dollar Shave Club represent a multitude of services that are set to turn established markets upside down. Even the more conservative car manufacturers are discovering digital subscription for themselves. Mercedes-Benz is testing its own vehicle subscription with “Mercedes me Flexperience.” Word has spread that this business model pays off. Zuora talks about growth rates of over 300 percent in the last seven years.
Purchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
https://serviceplan.blog/sp-content/uploads/2019/05/pexels-photo-212286.jpeg10241023Tanja Bogahttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngTanja Boga2019-05-17 11:11:362019-05-17 11:12:55Understanding target groups correctly: more psychography, less sociodemography
The future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
https://serviceplan.blog/sp-content/uploads/2019/05/SEM2.jpg997997Thomas Gässlerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngThomas Gässler2019-05-10 10:41:272019-05-14 10:40:43Search engine marketing of the future
Search machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-04-25 09:29:342019-04-29 09:56:22The most relevant SEO News for April 2019
https://serviceplan.blog/sp-content/uploads/2018/07/Anna-Seidel_3malaufgeschlaut-1.jpg5761024Anna Seidelhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAnna Seidel2019-04-16 15:07:132019-04-18 10:11:37The Inside Story x3: Serious Play – Play instinct as marketing instrument
New technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Kopp2019-03-27 15:01:322019-04-03 09:40:53The most relevant SEO News for March 2019
The central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.
https://serviceplan.blog/sp-content/uploads/2019/03/blog1.jpg28682868Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexander Turtschan2019-03-15 10:45:272019-03-15 10:49:38SXSW 2019: the manifestation of change
Data-driven marketing – When too much data gets in the way of decision-making processes
Plan.NetConsumers looking for specific products or services expect treatment to be as personalised as possible – and, of course, for this to be available at all times, on all available devices and all possible channels. The proverbial “customer journey” has not been following a straight path for some time now.
The right way to manage transformation: Why managers should see red more often
GroupThere’s one thing we can all agree on – management in a time of VUCA is an arduous task. So, there is a great temptation to be too eager to reach for the latest “hammer” (i.e. the latest management methods) in the naive assumption that every problem is a nail to be hit. And because managers are taking less and less time to think about things, they are morphed into agitated actors, naively hoping they will achieve their goal more quickly. It would be much better, however, to have some practical and user-friendly differentiation tools at hand to avoid falling into these traps. So, if you want to use your time and energy wisely, it is a good idea to know the difference between “blue” and “red”. Curtain up on the colour theory of transformation.
The most relevant SEO News for May 2019
Plan.NetAhead of the elections to the European Parliament, intense discussions are underway concerning the increase in global conflicts and confrontations. The Internet also has a history of great confrontations. Whether or not the next war of platforms is looming between Amazon and Google, is a topic we will be discussing in SEO News for the month of May.
Deep Dive: share-of-wallet conflict in the Subscription Economy
MediaplusThe Subscription Economy is a cross-industry phenomenon. Hello Fresh and the Dollar Shave Club represent a multitude of services that are set to turn established markets upside down. Even the more conservative car manufacturers are discovering digital subscription for themselves. Mercedes-Benz is testing its own vehicle subscription with “Mercedes me Flexperience.” Word has spread that this business model pays off. Zuora talks about growth rates of over 300 percent in the last seven years.
Understanding target groups correctly: more psychography, less sociodemography
FacitPurchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
Search engine marketing of the future
Plan.NetThe future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
The most relevant SEO News for April 2019
Plan.NetSearch machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
The Inside Story x3: Serious Play – Play instinct as marketing instrument
Plan.Nethttps://www.youtube.com/watch?time_continue=36&v=JJliIaKTtEo
The most relevant SEO News for March 2019
Plan.NetNew technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
SXSW 2019: the manifestation of change
MediaplusThe central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.