Serviceplan Corporate Blog
Feeling compelled to tailor future working environments to the needs of employees so they will enjoy coming into the office, the real estate sector is undergoing a fundamental shift. This is especially the case in the wake of the coronavirus pandemic and the strong shift towards mobile offices. Why and how exactly is this being […]
Do artists have to like people to make them the subject of their work? Does art have to have a message? And why do modern people in a digitalised world need culture to be optimistic about the future? These are the questions we put to internationally renowned sculptor Stephan Balkenhol when we visited him at […]
In our new episode of Jobtitles Bingo, Laura Aquilecchia gives us insights about HR Marketing and how she communicates the employer brand in a big company like Serviceplan Group, tells us what the best thing is about her job and how somebody becomes a Project Manager in HR Marketing.
Following a sharp drop in sales in 2020 due to the pandemic, the personal luxury goods segment experienced a V shaped recovery in 2021 and is now set on a historic growth trajectory – forecasted at 29% YOY for 2022 (Bain & Company). The recovery has been driven primarily by domestic spending in the US and China as Covid-19 continues to curtail international travel, as well as increased adoption of online channels – a trend that was well underway pre-pandemic. The following trends outline the forces shaping the luxury market in 2022.
In our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors, improve the user experience, and collect data that helped them target ads to the right audiences. However, now this is going to change forever. Digital tracking capabilities are more restricted than ever. Third party cookies are already redundant on browsers like Safari (iOS devices) as well as Firefox and now Chrome will discontinue supporting them from 2023. All apps on iOS require a consent from the user to be able to track / monitor them.
In the still fuzzy reality of the metaverse, a confluence of many constructs like social, gaming, and crypto, there’s an opportunity for brands and consumers not only to co-create but to co-own content, tokens, and assets.
In our new episode Jobtitles Bingo, he gives us insights into the day-to-day work of a PR Consultant, tells us what the best thing about his job is, and describes what his work has to do with an enjoyable glass of wine. And how does somebody become a PR Consultant? He also tells us that!
By Pooja Suvarna, Digital Marketing Manager at Serviceplan Group Middle The growth in e-commerce in the recent two years has been exponential, we have seen the Pandemic as a wake-up call for many brands to speed up their e-commerce plans and activate their digital stores to ensure that they do not miss out on the […]
Understanding the customer – wouldn’t we all like that? Nico Blößl has a few tips to share. As Unit Director Client Consulting & Planning at Mediaplus, he not only manages the communication issues of our clients, but also helps them get their messages to the right people in the right way, at the right time.