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Meta “Threads” – short trend or serious threat to Twitter?
Group, MediaplusOn July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?
Gaming in a nutshell: what kind of personas should brands look out for?
GroupBy Helmi Abdalhadi | Manager, House Of Gaming at Serviceplan Group Middle East To say we’re past the times when gamers were either “casual” or “hardcore” would be quite an understatement. While these two umbrella terms still categorise some gamers – especially in a way that is easy to understand for those who are not native to […]
Threads – The Twitter Killer?
MediaplusAfter months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday. For a point of comparison, it took Twitter five years […]
The Success of AI Requires Human Creativity…More of it Than You Think
Mediaplus, MediaplusFor all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]
In Influencer Marketing, Authenticity is Key.
MediaplusBy Deirdre Kozicki, Senior Media Planner It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]
The Duality of Everything – AI Included.
Group, Serviceplan, MediaplusArtificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]
Vision Pro: Communication Through a Mask
Plan.NetAugmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
Drowning in content – about copywriter relevance in the age of Artificial Intelligence
Plan.NetThings are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
How the metaverse is speeding up the customer experience
Group, TwelveHow can I use the metaverse for my brand? How will this new digital universe transform the customer experience? And what exactly does the term ‘metaverse’ even mean? Strategy expert Eva Lihotzky provides an overview and four recommendations for action for brands.
Brave New World: Three countries – three ways into the metaverse
Group, Group, Serviceplan, Twelve, TwelveThe metaverse is one of the most exciting – if not the most exciting – innovations in our high-speed digital world. What prospects do companies in different countries see in this new digital universe? And what opportunities are they already using for their brands? Inspiring and surprising insights from the Netherlands, the UAE and Poland.