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Serviceplan Corporate Blog

Michael Wörmann

Living the new normal

Facit

All industries are now seeking to adapt as good as they can to the challenges that a tiny sting of DNA is posing to all of us. Some very successfully, some less so. It’s good to see that my own area, the CX / UX research community, has very effectively changed their toolbox to accommodate the requirements of working (and running research) from a distance. However, one topic that I do discuss with my clients now isn’t the feasibility of remote research. It is its validity, that is, what the insights we get mean, what they stand for and how long their meaning will last.

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12. May 2020/by Michael Wörmann
https://serviceplan.blog/sp-content/uploads/2020/05/Research_1024-2.jpg 1024 1021 Michael Wörmann https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Michael Wörmann2020-05-12 12:38:472020-05-13 11:24:42Living the new normal
Sarah Jamshidi

Virtual is the New Experiential

Group

Serviceplan New York talked to Richard Stewart of VOK DAMS about the impact of COVID-19 and the event industry. Social distancing and restrictions in public gatherings are changing this year’s Marketing landscape. Events like SXSW have been canceled, the Cannes Film Festival has been postponed and even the 2020 Summer Olympics in Tokyo have rescheduled […]

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27. April 2020/by Sarah Jamshidi
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Sarah Jamshidi

The New Arena: Facebook makes a play for the gamer audience

Mediaplus

Media insights on the launch of Facebook gaming BY MODCO MEDIAPLUS In a move to take on Amazon’s Twitch and Google’s YouTube, Facebook launched their own dedicated mobile app “Facebook Gaming” where users can create and stream live gameplay. The app is already available on Android and will soon be available on iOS. We consulted […]

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24. April 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-04-24 22:37:172020-04-28 15:46:13The New Arena: Facebook makes a play for the gamer audience
Stefan Messerknecht

The Coronavirus Crisis As An Accelerator of Digitization: How Companies Must Act Now – An E-commerce Opportunity

Group, Plan.Net

The coronavirus crisis not only creates losers, but also some winners: online retailers and delivery services in particular, as well as online platforms for tutoring, fitness or cooking are all currently experiencing a massive sales boost. Social distancing is shifting both shopping and communication even more towards digital, which offers great opportunities for providers of […]

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21. April 2020/by Stefan Messerknecht
https://serviceplan.blog/sp-content/uploads/2020/04/LI-Grafik_Webinar_klein_Blog_neu.jpg 1024 1024 Stefan Messerknecht https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stefan Messerknecht2020-04-21 09:53:102020-05-06 14:35:57The Coronavirus Crisis As An Accelerator of Digitization: How Companies Must Act Now – An E-commerce Opportunity
Verena Letzner

Groups Organize Themselves on Social Media. So Do Brands: How the Coronavirus Crisis is Changing the Social Media Landscape

Group, Plan.Net

The Coronavirus crisis currently poses challenges to many areas of business, but also creates new opportunities. In the Serviceplan Group’s first live session of the webinar titled “Acting Successfully in the Corona Crisis”, Verena Letzner, Managing Director of Plan.Net NEO, presented her analysis of the effects of the crisis on social media. In her expert article, she looks at the current situation in Germany and explains what questions brands should ask themselves now, and why it is worthwhile to take a look at the situation in China

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14. April 2020/by Verena Letzner
https://serviceplan.blog/sp-content/uploads/2020/04/LI-Grafik_Webinar_klein_Blog_neu.jpg 1024 1024 Verena Letzner https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Verena Letzner2020-04-14 13:23:192020-05-11 10:59:21Groups Organize Themselves on Social Media. So Do Brands: How the Coronavirus Crisis is Changing the Social Media Landscape
Sarah Jamshidi

Work(out) from home

Group

Serviceplan and NYC-based entrepreneur and fitness influencer Brian Mazza discuss how at-home fitness can help employees stay healthy (and sane) while working remotely. New York, April 2020 – integrate fitness into your daily routine while working from home As we all adjust to a new reality of social distancing and remote work, it’s important to […]

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6. April 2020/by Sarah Jamshidi
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sarah Jamshidi https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Sarah Jamshidi2020-04-06 22:43:552020-04-06 22:46:04Work(out) from home
Wolfgang Bscheid

When the browser becomes the boss

Mediaplus

In a future cookie-free advertising landscape, browsers and operating systems will become the gatekeepers of digital marketing. This has serious consequences – much more serious than most people are aware of so far.

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18. March 2020/by Wolfgang Bscheid
https://serviceplan.blog/sp-content/uploads/2020/03/Data2-1.jpg 1024 1024 Wolfgang Bscheid https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Wolfgang Bscheid2020-03-18 10:09:382020-03-24 15:59:02When the browser becomes the boss
Andrea Malgara

The Media Agency of the Future

Mediaplus

There has been a lot of talk in recent years about the topic of media agencies and how they have to develop and position themselves. The answer is basically simple: The media agency of the future is a media agency – not a management consultancy, not a technology start-up and not a creative digital agency. Although all these related disciplines have been trying to penetrate the domain of media experts for years, this has not been crowned with lasting success yet.

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12. March 2020/by Andrea Malgara
https://serviceplan.blog/sp-content/uploads/2020/03/Agentur-der-Zukunkft_1024x1024.jpg 1024 1024 Andrea Malgara https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Andrea Malgara2020-03-12 15:01:232020-03-31 09:34:10The Media Agency of the Future
Stephan Kopp

The most relevant SEO News for February 2020

Group, Plan.Net

Nothing motivates the advertising market quite like the search for purpose. Even the search segment, which has always been one of the central points of contact in online marketing, is now reacting to the ever-increasing demand from users for an overriding sense of purpose of the providers. In this edition of SEO News, we take a look at new search engines and why ‘search’ has always had a purpose.

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26. February 2020/by Stephan Kopp
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg 1024 1024 Stephan Kopp https://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.png Stephan Kopp2020-02-26 14:11:282020-03-02 09:20:51The most relevant SEO News for February 2020
Mediaplus Group

Urgency Trend Radar 2020 – The Heat is On

Mediaplus

At the start of every year, countless experts give their forecasts on the most important trends for the new year. For the fourth time in a row, we have conducted a meta-analysis for the new year based on these trend forecasts. This year’s is based on 40 different forecasts, and we have taken a close look at what the experts have to say about developments in media, marketing and tech. The sources range from renowned trade journals to management consultancies and agencies. From this colourful bouquet of trends we, the experts from the Mediaplus Trendhub, first identified, filtered out and then grouped together the most important topics.

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14. February 2020/by Mediaplus Group
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