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Serviceplan Corporate Blog

Laura Kavanagh

Generative AI: What Marketers Should Know

Mediaplus
generative-ai

What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]

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24. January 2023/0 Comments/by Laura Kavanagh
https://serviceplan.blog/sp-content/uploads/2023/01/deepmind-Snqm29dhfOk-unsplash-scaled.jpg 1440 2560 Laura Kavanagh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Laura Kavanagh2023-01-24 16:39:252023-02-13 14:47:23Generative AI: What Marketers Should Know
Alexander Turtschan

DLD MUNICH 2023

Group, Mediaplus

DLD can certainly make your head spin. There are only few conferences out there that manage to pack as many high-class speakers and experts from very diverse fields into a tight schedule of 20 to 30 minute sessions and make it work. Somehow. Covering topics from robotics and the industrial metaverse to the latest developments in neuroscience to the opportunities of generative AI for businesses in an hour is a bold move.

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20. January 2023/0 Comments/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2023/01/52623239018_3ff0bbffd3_c.png 303 800 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Alexander Turtschan2023-01-20 12:05:182023-01-20 12:05:18DLD MUNICH 2023
Serviceplan Middle East

Gaming as a communication channel

Group, Mediaplus

Charbel Jreijri, general manager at Mediaplus Middle East, evaluates how brands can effectively leverage the emerging trend of gaming as a marketing channel. From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their […]

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7. December 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/11/banner-top.jpg 450 800 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-12-07 07:47:292022-12-07 18:20:05Gaming as a communication channel
Serviceplan Middle East

THE RISE OF THE INDEPENDENT MEDIA AGENCY

Mediaplus

Azhar Siddiqui, Managing Partner at Mediaplus Middle East, assesses how the model of bid-based media buying is shaping the media agency landscape, focusing on the rapid changes in the media business.

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7. December 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/11/sp-newsletter-media-azhar.jpg 648 648 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-12-07 07:35:002022-12-07 18:19:15THE RISE OF THE INDEPENDENT MEDIA AGENCY
Plan.Net Group

Interview with Plan.Net and MINI

Group, Plan.Net

In order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.

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9. November 2022/by Plan.Net Group
https://serviceplan.blog/sp-content/uploads/2022/11/virtual-g0315a1872_1920.jpg 1280 1920 Plan.Net Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Plan.Net Group2022-11-09 09:51:122022-11-09 10:06:09Interview with Plan.Net and MINI
Mediaplus Group

Searching for Information? TikTok It!

Group, Mediaplus

Suparshv Chopra | Director – Digital Media Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search & Google Maps that are losing their popularity amongst Gen Z . Based on […]

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12. September 2022/by Mediaplus Group
https://serviceplan.blog/sp-content/uploads/2022/09/Tiktok-2.jpg 394 700 Mediaplus Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Mediaplus Group2022-09-12 16:18:562022-09-19 11:12:53Searching for Information? TikTok It!
Serviceplan Middle East

HOW YOUR BRAND CAN HELP SAVE LIVES

Group, Serviceplan

By Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts.  Look at Nike’s “Dream Crazy” advert […]

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12. September 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/09/Yousef-Abdalla-2.jpg 394 700 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-09-12 16:11:232022-09-19 14:57:57HOW YOUR BRAND CAN HELP SAVE LIVES
Serviceplan Group

The gateway to the hybrid world

Group, Mediaplus, Plan.Net

Connecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.

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12. July 2022/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2022/07/Short_1080-e1657564060986.jpg 796 1920 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2022-07-12 09:41:122022-09-19 11:13:30The gateway to the hybrid world
Serviceplan Middle East

A LITTLE GIRL’S DREAM OF BEING A CARPENTER

Group, Serviceplan

‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.

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8. June 2022/by Serviceplan Middle East
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_womenempowerment_648x648.jpg 648 648 Serviceplan Middle East https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Middle East2022-06-08 09:00:002022-06-07 10:50:20A LITTLE GIRL’S DREAM OF BEING A CARPENTER
Azhar Siddiqui

ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL

Group

For too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.

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8. June 2022/by Azhar Siddiqui
https://serviceplan.blog/sp-content/uploads/2022/05/HOC_Newsletter_artificialintelligence_648x648.jpg 648 648 Azhar Siddiqui https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Azhar Siddiqui2022-06-08 09:00:002022-06-07 10:41:49ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Page 2 of 41‹1234›»

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