Possible roles for artificial creativity in marketing Artificial intelligence is presently used in marketing primarily to forecast consumer behaviour and increase the efficiency of brand communication. As everybody knows, however, analysis and control are only one side of marketing; creativity is at least as important, because creativity is ultimately the only means for brands to […]
https://serviceplan.blog/sp-content/uploads/2019/11/try-1.jpg12361236Klaus Schwabhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngKlaus Schwab2019-12-13 13:47:372019-12-13 13:47:39Disrupting the creative process
It will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]
https://serviceplan.blog/sp-content/uploads/2019/11/Beitragsbild-SEO-News-Richtig.jpg10241024Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2019-11-25 12:10:242019-11-26 16:34:27The most relevant SEO News for November 2019
Fortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event. For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]
Many website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.
https://serviceplan.blog/sp-content/uploads/2019/10/blur-close-up-connection-218717-1.jpg982983Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2019-10-31 11:55:452019-11-04 09:40:05Don’t be afraid of Google's BERT
The boundary between paid ads and organic search services will continue to blur both technically and economically. Monitoring the resulting opportunities for synergy will be one of the key challenges for search engine optimisation in the coming years.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2019-10-31 11:02:262019-10-31 11:01:10The most relevant SEO News for October 2019
Amazon is getting closer and closer to its declared objective of becoming the global “Everything Store”. Ever since the platform opened itself up to third-party providers at the turn of the millennium, the numbers of retailers using it, and of products listed, have continued to grow. According to a study by Marketplace Pulse, over 100,000 […]
https://serviceplan.blog/sp-content/uploads/2019/07/holiday-shopping-1921658_1920.jpg12791920Ralf Richterhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngRalf Richter2019-10-28 09:16:192019-10-29 10:14:52Make your products stand out in the marketplace - with retail media!
Addressing customers directly via newsletters is a more attractive option for advertisers than even before, as this makes it possible to send loyal fans precisely the information that interests them. The art of the right message at the right moment – it’s what the future of email marketing is all about.
https://serviceplan.blog/sp-content/uploads/2019/10/Teaser.jpg10791080Alexander Emmendörferhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngAlexander Emmendörfer2019-10-23 14:00:362019-10-23 14:40:21Are you still briefing, or already hitting send?
Once one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.
https://serviceplan.blog/sp-content/uploads/2019/10/madalena-veloso-3IyfqjpQBzw-unsplash.jpg10241024Ralf Richterhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngRalf Richter2019-10-10 09:13:532019-10-15 11:22:46Hands-on MPO – Optimise your appearance on the market!
Memes are part of the Internet in the same way as food pictures are part of Instagram. Success Kid, Bad Luck Brian, That’d be great or Grumpy Cat are some of the best known memes out there and have had countless users laughing. At first glance, memes seem like trivial forms of modern online culture. But if you look again, many memes are really creative, pick up on current events and convey political opinions.
https://serviceplan.blog/sp-content/uploads/2018/07/Anna-Seidel_3malaufgeschlaut-1.jpg5761024Anna Seidelhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngAnna Seidel2019-10-09 10:26:462019-10-09 10:27:04The Inside Story x3: What do you MEME?
It can be a melancholy feeling when summer comes to an end and the last patches of sunburn are still itching on our skin. But search engine optimisation is exempt from these feelings, as our time is only just getting started. You can find out all about it in September’s SEO News.
https://serviceplan.blog/sp-content/uploads/2019/02/Beitragsbild.jpg711711Stephan Kopphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngStephan Kopp2019-09-25 14:49:332019-09-26 09:31:33The most relevant SEO News for September 2019
Disrupting the creative process
GroupPossible roles for artificial creativity in marketing Artificial intelligence is presently used in marketing primarily to forecast consumer behaviour and increase the efficiency of brand communication. As everybody knows, however, analysis and control are only one side of marketing; creativity is at least as important, because creativity is ultimately the only means for brands to […]
The most relevant SEO News for November 2019
Plan.NetIt will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]
Blackbox E-Sport?
Plan.NetFortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event. For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]
Don’t be afraid of Google’s BERT
Group, Plan.NetMany website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.
The most relevant SEO News for October 2019
Plan.NetThe boundary between paid ads and organic search services will continue to blur both technically and economically. Monitoring the resulting opportunities for synergy will be one of the key challenges for search engine optimisation in the coming years.
Make your products stand out in the marketplace – with retail media!
Plan.NetAmazon is getting closer and closer to its declared objective of becoming the global “Everything Store”. Ever since the platform opened itself up to third-party providers at the turn of the millennium, the numbers of retailers using it, and of products listed, have continued to grow. According to a study by Marketplace Pulse, over 100,000 […]
Are you still briefing, or already hitting send?
Plan.NetAddressing customers directly via newsletters is a more attractive option for advertisers than even before, as this makes it possible to send loyal fans precisely the information that interests them. The art of the right message at the right moment – it’s what the future of email marketing is all about.
Hands-on MPO – Optimise your appearance on the market!
Plan.NetOnce one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.
The Inside Story x3: What do you MEME?
Plan.NetMemes are part of the Internet in the same way as food pictures are part of Instagram. Success Kid, Bad Luck Brian, That’d be great or Grumpy Cat are some of the best known memes out there and have had countless users laughing. At first glance, memes seem like trivial forms of modern online culture. But if you look again, many memes are really creative, pick up on current events and convey political opinions.
The most relevant SEO News for September 2019
Plan.NetIt can be a melancholy feeling when summer comes to an end and the last patches of sunburn are still itching on our skin. But search engine optimisation is exempt from these feelings, as our time is only just getting started. You can find out all about it in September’s SEO News.