They have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
https://serviceplan.blog/sp-content/uploads/2021/03/Mediaplanerin_1150x435.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2021-03-12 09:46:592021-03-12 10:06:18So, what does a Media Planner actually do?
Let’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
https://serviceplan.blog/sp-content/uploads/2021/02/JobtitelBingo_Data-Engineer_Blog_Header.jpg4351150Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngServiceplan Group2021-02-05 16:41:362021-03-11 12:19:00So, what does a Data Engineer do?
When January comes around, it’s time to take stock and make resolutions. Time to look back at what has happened over the past few months, what trends there have been, what aspirations. Time to start making resolutions for the coming year and drawing up a to-do list of ways to build what you hope will be a brighter future.
https://serviceplan.blog/sp-content/uploads/2021/01/Positif_DigitalSunrise.jpg14402560François Houstehttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngFrançois Houste2021-01-20 08:57:222021-06-28 08:58:245 ways to become a positive digital agency
https://serviceplan.blog/sp-content/uploads/2020/08/vacay_yay-scaled.jpg17072560Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-08-26 22:40:042020-08-26 23:05:32Don’t be afraid of taking vacation
Serviceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-07-30 20:31:092020-07-30 20:39:21The benefits and drawbacks of remote work
Search continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.
https://serviceplan.blog/sp-content/uploads/2020/03/Corona-News-1.jpg10241024Thomas Gässlerhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngThomas Gässler2020-05-20 13:04:342020-05-20 13:10:25Performance Marketing in the New Normality
All industries are now seeking to adapt as good as they can to the challenges that a tiny sting of DNA is posing to all of us. Some very successfully, some less so. It’s good to see that my own area, the CX / UX research community, has very effectively changed their toolbox to accommodate the requirements of working (and running research) from a distance. However, one topic that I do discuss with my clients now isn’t the feasibility of remote research. It is its validity, that is, what the insights we get mean, what they stand for and how long their meaning will last.
https://serviceplan.blog/sp-content/uploads/2020/05/Research_1024-2.jpg10241021Michael Wörmannhttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngMichael Wörmann2020-05-12 12:38:472020-05-13 11:24:42Living the new normal
Serviceplan New York talked to Richard Stewart of VOK DAMS about the impact of COVID-19 and the event industry. Social distancing and restrictions in public gatherings are changing this year’s Marketing landscape. Events like SXSW have been canceled, the Cannes Film Festival has been postponed and even the 2020 Summer Olympics in Tokyo have rescheduled […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-04-27 22:46:522020-04-27 23:08:45Virtual is the New Experiential
Media insights on the launch of Facebook gaming BY MODCO MEDIAPLUS In a move to take on Amazon’s Twitch and Google’s YouTube, Facebook launched their own dedicated mobile app “Facebook Gaming” where users can create and stream live gameplay. The app is already available on Android and will soon be available on iOS. We consulted […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Sarah Jamshidihttps://serviceplan.blog/sp-content/uploads/2020/03/2020_Logo_SPGroup_ENNL.pngSarah Jamshidi2020-04-24 22:37:172020-04-28 15:46:13The New Arena: Facebook makes a play for the gamer audience
So, what does a Media Planner actually do?
GroupThey have the plan: media planners make great and creative ideas visible. They know exactly where to reach the target group. But what does good media planning require? What does a typical working day look like? And what does it all have to do with soda?
What happened to interface innovation?
Plan.NetMacromedia, oops sorry, Adobe Flash, took its leave from the digital scene at the very beginning of 2021 [1]. And nobody took much notice.
So, what does a Data Engineer do?
GroupLet’s play another round of Jobtitles Bingo! Our colleague Markus Kral from Plan.Net reveals why a Data Engineer sits at a computer much less than one would expect and what his job has to do with a so-called “Herrengedeck”, a beer in combination with a shot.
5 ways to become a positive digital agency
Plan.NetWhen January comes around, it’s time to take stock and make resolutions. Time to look back at what has happened over the past few months, what trends there have been, what aspirations. Time to start making resolutions for the coming year and drawing up a to-do list of ways to build what you hope will be a brighter future.
Don’t be afraid of taking vacation
ServiceplanServiceplan New York encourages time off as an essential part of fostering creativity
The benefits and drawbacks of remote work
Group, ServiceplanServiceplan New York slowly begins reopening its House of Communication to allow for a mix of remote and office work. In the wake of a global pandemic that is showing no signs of slowing, companies are forced with difficult decisions around their work from home policies. While offices are permitted to open in many regions, […]
Performance Marketing in the New Normality
Group, Plan.NetSearch continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.
Living the new normal
FacitAll industries are now seeking to adapt as good as they can to the challenges that a tiny sting of DNA is posing to all of us. Some very successfully, some less so. It’s good to see that my own area, the CX / UX research community, has very effectively changed their toolbox to accommodate the requirements of working (and running research) from a distance. However, one topic that I do discuss with my clients now isn’t the feasibility of remote research. It is its validity, that is, what the insights we get mean, what they stand for and how long their meaning will last.
Virtual is the New Experiential
GroupServiceplan New York talked to Richard Stewart of VOK DAMS about the impact of COVID-19 and the event industry. Social distancing and restrictions in public gatherings are changing this year’s Marketing landscape. Events like SXSW have been canceled, the Cannes Film Festival has been postponed and even the 2020 Summer Olympics in Tokyo have rescheduled […]
The New Arena: Facebook makes a play for the gamer audience
MediaplusMedia insights on the launch of Facebook gaming BY MODCO MEDIAPLUS In a move to take on Amazon’s Twitch and Google’s YouTube, Facebook launched their own dedicated mobile app “Facebook Gaming” where users can create and stream live gameplay. The app is already available on Android and will soon be available on iOS. We consulted […]