It can be daunting for a mid-sized company when entering a new international market. Especially so when entering a region as diverse and fragmented as the Middle East. However, no matter where you go around the world, you can’t just copy and paste a strategy that has worked well elsewhere and expect it to succeed in a different market. With digital channels becoming more and more essential in today’s business landscape, here are some key aspects to consider for your digital strategy when entering a new region.