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My Programmatic Big 3: We should talk about it
Mediaplus, Plan.NetWhen has a technology fully reached the market? When everyone is using it? If the first hype is over? Programmatic Advertising is now an integral part of the digital media business. Are we therefore at the destination? Certainly not, because as quickly as the market and its participants change, the challenges that we as market […]
A logo like a sunrise
ServiceplanFanta has become a brand again. Finally! The new logo is compact, distinct, fresh and confident and quite simply fun. Comparing the new and old logo directly, it’s like the sun has risen – that’s how radiant the colours have become. The complementary contrast of orange and blue is shown to optimum effect. Typographically, the […]
What Makes a Good Manager?
ServiceplanFocus is the key to managing any business What makes a really good manager? Focus. Defining what that means, however, is difficult. Ringing telephones, mails, Whatsapp, feeds, tweets, zealous assistants, hurried colleagues, following up on past meetings and preparing for future ones, purchasing, stock exchange, customer evaluations, weather reports, dripping tap, slow Internet connections… Halli […]
SXSW 2017 – The New Digital Work Economy Needs More Real Brains
ServiceplanLife is full of choices. Where should I live? Should I get married? Which campaign do I choose for the client pitch? How many people should I hire or fire? Behavioural scientists discovered that everybody more or less makes 20,000 decisions every day. It reflects who we are, what we believe and how we behave. […]
Is programmatic advertising better than Clooney?
Plan.NetWhy creativity remains a human affair but can still benefit from programmatic advertising The coming of the a. P. (after Programmatic) era has sparked a new debate on relevance: the consumer is becoming more critical and thus less susceptible to advertising messages: So instead of one message for all, target groups are now being addressed […]
“Paella Today is the most ambitious branded content process that we have encountered”
ServiceplanIn an interview with MarketingDirecto.com Luis Piquer Trujillo, CEO Publips Serviceplan Spain, talks about Paella Today and branded content.
Creativity and technology, with the client at its center
Serviceplan, Plan.NetIn an interview with Advertiser.it Sara Baroni, Managing Director Plan.Net Italia, talks about creativity and innovation and gives insights into the daily work life of the Italian agency.
The Mobile World Congress 2017: Evolution instead of Revolution – And Not Such a Bad Thing Either
Plan.NetMore than 2,300 exhibitors from 208 countries and over 108,000 visitors (+7%); the organisers are very pleased with another record year. In brief, therefore, the outcome may be summed up as follows: No real surprises and as expected, the most important themes this year were artificial intelligence, combined with voice control services (‘Shy Tech’), Internet […]
In the shadow of acid attack
Group, ServiceplanAn acid attack is the worst kind of crime anyone can commit. There should be severe punishment for the perpetrator and a ban should be enforced on the availability of acid! Acid victims not only suffer physical trauma – also the mental trauma is devastating! Those close to the victim also put up with unimaginable […]
Mobile World Congress 2017 – Barcelona calling.
Plan.NetAs digital specialists we get to work in an exciting environment. New, technology-driven topics are part of everyday life for us. Trade fairs like CES, MWC etc. are a Mecca for innovation. For what’s important. For relentless progress. The most important event on the calendar for all mobile technology enthusiasts kicks off once more today […]