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The opportunity in interactive video
GroupIt’s hardly a revelation to say that video content has never been as popular as it is right now. Whether it be on Facebook, YouTube, Display, or increasingly, Snapchat & Instagram, more and more of users’ time online is spent consuming video in some form.
Brands, power and myths
GroupDonald Trump is a complete failure. Above all when it comes to marketing. He is a textbook example of what not to do. He should have known better. Donald Trump – oh dear, not him again. On this side of the Atlantic, we don’t want to see, read or hear any more about the presidential […]
How marketing automation and creation fit together
Plan.NetWhen it comes to programmatic advertising or marketing automation in general, media or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation for brands and businesses and should not be considered as separate […]
You won’t need a turtleneck to be creative
GroupWe often ask our self the question, where do good ideas come from? and we seem to be sure that a great idea is born in a single incident, Eureka! .. like Newton’s apple. Moreover, we think creative ideas come from the selected few, guys with turtleneck sweaters and rounded glasses, or it has to […]
So, what does a Creative Coder do?
GroupLet’s get started with the creative coder. Hopefully Ret Lauterbach, technical director at Plan.Net Technology and Stephan Enders, head of innovation studio in the Plan.Net Group, can help us figure out, what creative coders do for a living.
Augmented reality milestones
Plan.NetThe first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the time from the Munich-based company Metaio. Ever since, individual projects involving […]
The SEO News for August 2017
Plan.NetSearch engines do not take a vacation. Therefore, we present just in time for the summer vacation the most important SEO News of the month July – with new competition for Amazon Alexa, positive news for Bing and, of course, exciting Google updates. 1. Google Mobile Search enables direct contact with potential customers After the […]
Let’s talk! – Programmatic Creation
Plan.NetDo creatives have zero desire for the new fascinating possibilities of programmatic advertising? Do media planners even understand how creation is made on and offline? Or are creation and media two such different poles that they are by nature hard to bring together? Under the motto “Let’s Talk”, mediascale Managing Director Wolfgang Bscheid and Markus Maczey, Chief Creative Officer of the Plan.Net Group, sat down and talked openly about advantages and disadvantages, opportunities and difficulties. They talked about marketing automation, creation and the future collaboration between advertisers and agencies.
Digital Retail…Really?
Group, ServiceplanWhy is e-commerce always reported as taking away from bricks and mortar sales? Is this really the competition? Shouldn’t all brands be embracing both aspects to deliver a cohesive journey? Shopping malls are as popular as ever, however, our purchasing habits have evolved. The problem is mall and retail experiences are stubbornly antiquated. Our shopping […]