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Fundamentals for programming Amazon Echo Show
Plan.NetThe new Echo Show is a result from Amazon’s learnings, designed to overcome the problems and obstacles faced by all voice interfaces when it comes to communicating information. Echo Show compensates for the limitations of communicating information via a voice Interface with a classic display. A no-interface device is thus transformed into a full service […]
Performance-Tracking meets User Journey
Plan.NetOn the topic of web analytics, we hear time and time again how complicated it still is to collect usable data and findings for website performance analysis across multiple devices and once URLs have been opened, so that the user’s journey can be optimised. The criticism is that the standard features of Google Analytics do […]
Content Marketing + Marketing Automation = ROI
ServiceplanBack to the future When we hear the term content marketing, we tend to think of Red Bull and its stratospheric leap, the Michelin Gourmet Guide, or the John Deere DIY Magazine. Yet do these excellent and all-eclipsing examples of good communication not have a rather abstract effect on our current marketing reality, which is […]
Data-based Marketing: “Human Intelligence is Indispensable”
Plan.NetDiana Degraa, Managing Director of Plan.Net Hamburg, talks about her technological experience, her tips for female talents and what role big data and business intelligence will play in the future.
Seven social and economic trends in China
Group, ServiceplanOn June 27th 2017 I have given a speech at the „International Roadshow 2017: China Insights“ to German enterprises in Munich with the title „The Future is Now“. I have shared some current social and economic happenings in China that are influencing the future, including consumption upgrade, sharing economy, live stream, and cash-free lifestyle, at the same time I have unveiled some business and marketing potentials embarked behind.
Hooray, there’s life in us yet – three things we can learn from Air Berlin’s crisis PR
ServiceplanAir Berlin is descending into chaos and heading for a reputation as a kind of skid row of the air. For example, on 1 June this year, Europe’s seventh-largest airline cancelled 44 flights – just on that day – because there was either no crew available or no suitable aircraft at the departure airport. Some […]
The meaning of ‘creative’
Group, ServiceplanWhat does creative mean? What a question. Ideally, creative is something one just is, without any lengthy discussion. However, if I must. Here goes: Creative is new, unpredictable, capricious. A smartass take on this is that being creative is a paradox. It is the meaningful combination of things which do not belong together. And then […]
Why voice search is not the end of SEO
Plan.NetSiri, Alexa, Cortana, Google Assistant and their like are undeniably on trend: Since the market launch in 2015, Amazon alone has sold well over eight million Echos and Echo Dots in the USA and now Apple has jumped on board the smart loudspeaker movement with the HomePod. According to a current Statista analysis, around 17 […]
The future is now
ServiceplanI met Jørg our CFO in the lift. He raised his eye-brow, looked at me who was holding a handful of packages from Taobao, asking sarcastically “what did you buy again?” I shamefully couldn’t answer, because I had already forgotten. Every night before I go to sleep, I will browse on Taobao or JingDong as […]
Wow, incredible, what a great opportunity being a Cannes Jury President!
ServiceplanIn an interview Mike Rogers, Creative Partner, Serviceplan Health & Life, talks about Cannes and his role as Cannes jury president.