Interview
Cannes Lions 2017 Jury Presidents: Mike Rogers, Health & Wellness
Serviceplan Health & Life creative partner Mike Rogers on judging a category with endless ways of execution.
First published on lbbonline.com
Mike Rogers
Health & Wellness is a curious category in Cannes due to the range of work which is entered. Other categories are grouped around the medium for which the work was made, Health & Wellness is instead based around the sector that the work was made for. That leads to a list of entries that can differ hugely in style and execution. LBB’s Addison Capper caught up with Mike Rogers, a creative partner at Serviceplan Health & Life and 2017 Health & Wellness jury president, to find out how he and his jury will be dealing with the issues that this brings up.