In the search for the trends for 2018, everyone likes to look at his desk in a reflexive manner and describe the topics that can be found there.

I’m afraid that won’t last much longer. The long preached collaboration of all disciplines and perspectives will become a trend in 2018, and the practice will demand it. Open thinkers lead and combine offline, online, artificial intelligence and common sense into a strong commitment to brands and customers.

Collaboration in our understanding transcends all boundaries. Between departments, companies, customers, partners. It is a matter of close cooperation between people with different perspectives and skills, but with a common goal: to develop new, future-oriented solutions.

Undoubtedly, this will be a wonderful, inevitable feat of strength! And we will all have to stretch out to overcome the horizon of our own desks.

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