In 2018 we will creatively prepare ourselves to combine technology and storytelling in new ways. With the rapid pace of technical development, it will not only be possible to create different content for different people, but also to make the content reactive. A film that notices that I’m in a bad mood and tries to cheer me up, but surprises another user with another ending; a visual that immerses my mood in colours; music that adapts to my situation. In terms of narrative, this results in infinite, progressive possibilities.
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