Entries by Stephan Enders

“An Apple a day keeps the doctor away”: Apple transitions to health product

Apple fans have been waiting for these keynotes for years. Years of anticipation, wondering if there will be a “one more thing”. And no, that was unfortunately (once again) not the case in the middle of September with the presentation of the Apple Watch 4 and the latest iPhone. We are currently seeing more evolutionary developments than this one innovation, which leaves us breathless. But on the other hand, most device visuals and features are already leaked before the events.

Stretch out!

In the search for the trends for 2018, everyone likes to look at his desk in a reflexive manner and describe the topics that can be found there. I’m afraid that won’t last much longer. The long preached collaboration of all disciplines and perspectives will become a trend in 2018, and the practice will demand […]

The Mobile World Congress 2017: Evolution instead of Revolution – And Not Such a Bad Thing Either

More than 2,300 exhibitors from 208 countries and over 108,000 visitors (+7%); the organisers are very pleased with another record year. In brief, therefore, the outcome may be summed up as follows: No real surprises and as expected, the most important themes this year were artificial intelligence, combined with voice control services (‘Shy Tech’), Internet […]

Mobile World Congress 2017 – Barcelona calling.

As digital specialists we get to work in an exciting environment. New, technology-driven topics are part of everyday life for us. Trade fairs like CES, MWC etc. are a Mecca for innovation. For what’s important. For relentless progress. The most important event on the calendar for all mobile technology enthusiasts kicks off once more today […]

The Apple WWDC 2016 – fireworks without a big finish

Yesterday marked the beginning of the annual Apple Worldwide Developers Conference (WWDC). Over the course of the two-hour kickoff event, there was innovation and information around all aspects of every operating system in the apple cosmos. While new software features were being presented, there was no mention by Apple of trending topics such as artificial […]

A view into the future. The Sample City Lab 2016.

The Sample City Lab shows us where we’re headed Organised by Trend One, the Sample City Lab shows us the upcoming trends that will keep us busy next year. The event is focused on topics such as virtual reality, augmented reality, artificial intelligence, robotics and the internet of things in particular. The Plan.Net Mobile team […]

Marketing for mobile products: More instinct prompted

It was time again. In Barcelona, ​​the global mobile community met at the Mobile World Congress (MWC) in order to present and discuss the latest smartphones, gadgets, business models, concepts and infrastructures. Whereby: It is not solely community, because the times in which there were a sworn group of nerds and “mobilized” are gone. 101,000 […]

Why the vistit of the CES is still a good idea!

This year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]