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The Coronavirus Crisis As An Accelerator of Digitization: How Companies Must Act Now – An E-commerce Opportunity
Group, Plan.NetThe coronavirus crisis not only creates losers, but also some winners: online retailers and delivery services in particular, as well as online platforms for tutoring, fitness or cooking are all currently experiencing a massive sales boost. Social distancing is shifting both shopping and communication even more towards digital, which offers great opportunities for providers of […]
Groups Organize Themselves on Social Media. So Do Brands: How the Coronavirus Crisis is Changing the Social Media Landscape
Group, Plan.NetThe Coronavirus crisis currently poses challenges to many areas of business, but also creates new opportunities. In the Serviceplan Group’s first live session of the webinar titled “Acting Successfully in the Corona Crisis”, Verena Letzner, Managing Director of Plan.Net NEO, presented her analysis of the effects of the crisis on social media. In her expert article, she looks at the current situation in Germany and explains what questions brands should ask themselves now, and why it is worthwhile to take a look at the situation in China
The most relevant SEO News for February 2020
Group, Plan.NetNothing motivates the advertising market quite like the search for purpose. Even the search segment, which has always been one of the central points of contact in online marketing, is now reacting to the ever-increasing demand from users for an overriding sense of purpose of the providers. In this edition of SEO News, we take a look at new search engines and why ‘search’ has always had a purpose.
The most relevant SEO News for January 2020
Group, Plan.NetEscaping the cold and out into the sun. Nowadays, it doesn’t matter whether you book your next winter break at the travel agency around the corner, or on your mobile phone. In January’s SEO News, we will discover how, with Google’s help, we will soon be sending ourselves jet-setting off into the distance, and why you should never underestimate supposedly harmless hoaxes.
The most relevant SEO News for December 2019
Group, Plan.NetChristmas is widely recognised as an opportunity for us to put our mobile phones down for more than 15 minutes and feel truly at ease in the offline world. To explain why that would be a bad mistake, here’s December’s edition of SEO News. Left out in the cold This column has often spoken about […]
The most relevant SEO News for November 2019
Plan.NetIt will soon be time once again for us to take out our Advent calendars and start opening another little door with each passing day. Meanwhile, Google is announcing acquisitions and partnerships at almost as rapid a rate – and with the biggest players in the most important industries and sectors. Here to explain what […]
Blackbox E-Sport?
Plan.NetFortnite has shown the way forward: the brilliant (and interim) end of the online game captivated hundreds of millions of viewers, and still has people talking more than a week after the event. For the advertising sector, this demonstrates one thing in particular: that e-sports and gaming are niche no more, and promise a multitude […]
Don’t be afraid of Google’s BERT
Group, Plan.NetMany website owners were shocked by the news earlier this week (perhaps reading this article) revealing that Google was “planning its biggest algorithm update in five years”. According to the information provided, a new technology called BERT (which stands for “Bidirectional Encoder Representations from Transformers”) is set to provide better recognition of search queries.
The most relevant SEO News for October 2019
Plan.NetThe boundary between paid ads and organic search services will continue to blur both technically and economically. Monitoring the resulting opportunities for synergy will be one of the key challenges for search engine optimisation in the coming years.
Make your products stand out in the marketplace – with retail media!
Plan.NetAmazon is getting closer and closer to its declared objective of becoming the global “Everything Store”. Ever since the platform opened itself up to third-party providers at the turn of the millennium, the numbers of retailers using it, and of products listed, have continued to grow. According to a study by Marketplace Pulse, over 100,000 […]
Are you still briefing, or already hitting send?
Plan.NetAddressing customers directly via newsletters is a more attractive option for advertisers than even before, as this makes it possible to send loyal fans precisely the information that interests them. The art of the right message at the right moment – it’s what the future of email marketing is all about.
Hands-on MPO – Optimise your appearance on the market!
Plan.NetOnce one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.
The Inside Story x3: What do you MEME?
Plan.NetMemes are part of the Internet in the same way as food pictures are part of Instagram. Success Kid, Bad Luck Brian, That’d be great or Grumpy Cat are some of the best known memes out there and have had countless users laughing. At first glance, memes seem like trivial forms of modern online culture. But if you look again, many memes are really creative, pick up on current events and convey political opinions.
The most relevant SEO News for September 2019
Plan.NetIt can be a melancholy feeling when summer comes to an end and the last patches of sunburn are still itching on our skin. But search engine optimisation is exempt from these feelings, as our time is only just getting started. You can find out all about it in September’s SEO News.
Empowerment in place of HiPPOs – five lessons from practice for successfully establishing a data-focused corporate culture
Plan.NetIn order to master the challenges posed by the advancing digital transformation, many advertisers, media companies and agencies from the marketing and communications sector have invested in data-based technologies and infrastructure heavily in recent years.