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The most relevant SEO News for August 2019
Plan.NetThe fact that digital marketing can only be successful with teamwork always becomes clear when half of your colleagues are on their summer holiday. In this holiday edition of the SEO News for August, we therefore take a look at the best colleagues in the world.
Amazon: Vendor, seller or hybrid – this strategy is the right one!
Plan.NetTo be clear from the outset: there is no single, universal startegy for selling on Amazon. But choosing the right sales model is a critical factor for success in any holistic distribution strategy. It’s therefore essential to closely examine all the options available.
Amamzon: The Rise of the Marketplaces: What’s in Store for Retailers
Plan.NetAlthough there is no one-size-fits-all advice for developing and establishing a suitable e-commerce and marketplace strategy, which needs to be done on an individual basis, the following general conclusions can be drawn: Their extensive reach and potential mean that the big marketplaces are almost impossible for manufacturers and retailers to ignore. As their market power means that these platforms tend to dictate relationships on a one-sided basis, however, too much dependency and concentration on a single marketplace should be avoided, and alternative market footholds established.
The most relevant SEO News for July 2019
Plan.NetA glance at the used search systems reveals that the oldest user group communicates most often (approximately 57% of all group respondents) with Amazon’s voice assistant Alexa. Around 28% of respondents in the youngest target group aged between 18 and 22 likewise prefer the Echo/Alexa family produced by the technology giant from Seattle. This suggests that the best way to reach these especially solvent and tech-savvy groups is to employ a combination of conventional voice-based SEO with structured data and product data automation, like Amazon SEO. Such a combination is something that many agencies on the German market have yet to offer.
How do you get 550 daughters to sit down at one table?
Plan.NetThe hours of searching in e-mail inboxes, in the intranet or on homepages have come to an end! Just a quick login and you will find all announcements and changes of the company bundled on one platform. Well sorted and easy to grasp at a glance.
The inside story x 3 – Hey Siri and Alexa, what opportunities will you offer us in the future?
Plan.NetVoice technology is here to stay. Like the Internet, it has become a permanent feature of day-to-day life. That is why it is essential to examine the relevance of voice technology in every field.
The most relevant SEO News for June 2019
Plan.NetGoogle is capitalising on most of its traffic growth on its own websites and apps. This loss of potential visitors to third-party websites is currently being offset by Google’s steep overall growth, however. One of the major reasons for this development is that the search engine from Mountain View no longer differs all that much from its commercial competitors – the price comparison and shopping platforms – when it comes to certain structured search requests, such as for flights, hotels or cinema listings.
Data-driven marketing – When too much data gets in the way of decision-making processes
Plan.NetConsumers looking for specific products or services expect treatment to be as personalised as possible – and, of course, for this to be available at all times, on all available devices and all possible channels. The proverbial “customer journey” has not been following a straight path for some time now.
The most relevant SEO News for May 2019
Plan.NetAhead of the elections to the European Parliament, intense discussions are underway concerning the increase in global conflicts and confrontations. The Internet also has a history of great confrontations. Whether or not the next war of platforms is looming between Amazon and Google, is a topic we will be discussing in SEO News for the month of May.
Search engine marketing of the future
Plan.NetThe future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
The most relevant SEO News for April 2019
Plan.NetSearch machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.
The Inside Story x3: Serious Play – Play instinct as marketing instrument
Plan.Nethttps://www.youtube.com/watch?time_continue=36&v=JJliIaKTtEo
The most relevant SEO News for March 2019
Plan.NetNew technologies, devices, and content formats are challenging search engine experts around the world at an ever-increasing rate — but now help is coming from an unexpected source. What little helper can we expect to see in future strategic development and day-to-day business?
The Inside Story x3: augmented and virtual reality for marketing – things are getting really exciting now
Plan.NetIt doesn’t matter if some people are still arguing about whether the hype is over or not. The fact is that extended reality (augmented reality, virtual reality, 360° film) has become indispensable in many areas. It has already solved many problems in marketing alone. You just need to take a close look at what the differences and therefore advantages of the individual presentation forms are to see this.
The most relevant SEO News for February 2019
Plan.NetThere can only be one search engine! This statement sounds like little diversity and transparency, but rather heavy monopoly, one-sidedness and dominance. But still it is reality that Google dominates the global search market without restrictions. Whether this will remain so in the long term depends not least on global competition.