Entries by Ralf Richter

Hands-on MPO – Optimise your appearance on the market!

Once one or more marketplaces have been decided on and the perfect purchase model is found, it’s time to focus on content optimisation and its appearance. How products are represented and displayed on the selected platforms has to be understood from the point of view of potential customers, to avoid the competetor to attract them. After all, on marketplaces the decision to purchase an alternative offer is always just a click away.

Amamzon: The Rise of the Marketplaces: What’s in Store for Retailers

Although there is no one-size-fits-all advice for developing and establishing a suitable e-commerce and marketplace strategy, which needs to be done on an individual basis, the following general conclusions can be drawn: Their extensive reach and potential mean that the big marketplaces are almost impossible for manufacturers and retailers to ignore. As their market power means that these platforms tend to dictate relationships on a one-sided basis, however, too much dependency and concentration on a single marketplace should be avoided, and alternative market footholds established.