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Vision Pro: Communication Through a Mask
Plan.NetAugmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
Drowning in content – about copywriter relevance in the age of Artificial Intelligence
Plan.NetThings are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
Speed is not an end in itself
Group, Plan.Net, Twelve“Particularly for younger generations, forwards is the new up”, says Dr Jens Thiemer, Senior Vice President Customer & Brand BMW at the BMW Group. But how fast do brands these days actually have to be if they want to be among the best – and when should they take their foot off the gas? Wolf Ingomar Faecks, Managing Partner of the Serviceplan Group, sat down for an interview with Dr Jens Thiemer to find out.
Working with SEO when brand identity is strong
Plan.NetWhen it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.
Interview with Plan.Net and MINI
Group, Plan.NetIn order to support the journeys their customers take in a comprehensive and integral manner, automotive manufacturers are faced with the question of how to effectively set up their end-to-end customer experience management. MINI is regarded as a pioneer in adopting an excellent approach to customer centricity, and in doing so continuously develops the brand and corporate processes along the customer journey. How this is achieved is described by Ulrike von Mirbach, Head of MINI Europe, and Wolf Ingomar Faecks, Executive Board Member Serviceplan Group SE, Plan.Net Group and The Marcom Engine, in an interview with Lünendonk. The Marcom Engine has been responsible for pan-European and data-driven product and marketing communications for the BMW and MINI brands since 2020.
The gateway to the hybrid world
Group, Mediaplus, Plan.NetConnecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Group, Plan.Net, TwelveGallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
How the Nowness Economy is Changing the Way We Work
Group, Plan.Net, TwelveWe want it all and we want it now! During the coronavirus pandemic, people have developed new expectations when it comes to how they want to work. Looking for self-fulfilment and purpose, young generations in particular want both a career and personal wellbeing. Wolf Ingomar Faecks calls this phenomenon the “Nowness Economy” and advises companies that want to attract top talents in the long term to take on board and implement five key principles.
Building Best Brands in the Digital Age
Group, Plan.NetSince summer 2021, Christian Waitzinger has been Chief Experience Officer (CXO) at Plan.Net Group, one of the leading digital service providers in the field of customer experience and commerce. As an experience and design expert, Waitzinger is responsible for defining a service and product portfolio for designing and implementation of data-driven customer experiences.
VUCA 2.0 – the antidote in uncertain times
Group, Plan.Net, TwelveIt was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
Are we still dreaming of electric sheep?
Plan.NetOver the past few weeks, as I reread the excellent book Supercade [1] published by MIT Press almost 20 years ago, I got to thinking about technology and our relationship with it… But first, if you haven’t read the book, here’s a bit of background about Supercade. This fully illustrated book is a potted history […]
Putting the ‘Social’ Back into Social Media
Group, Plan.Net, TwelveCOVID-19 has changed the world as we knew it and turned everything on its head. Uncertainty, fear and isolation, threats to health, unforeseeable economic developments as well as restrictions on our personal freedom and freedom of movement are just a few aspects that the global pandemic has had – and will continue to have in the foreseeable future.
What happened to interface innovation?
Plan.NetMacromedia, oops sorry, Adobe Flash, took its leave from the digital scene at the very beginning of 2021 [1]. And nobody took much notice.
5 ways to become a positive digital agency
Plan.NetWhen January comes around, it’s time to take stock and make resolutions. Time to look back at what has happened over the past few months, what trends there have been, what aspirations. Time to start making resolutions for the coming year and drawing up a to-do list of ways to build what you hope will be a brighter future.
Performance Marketing in the New Normality
Group, Plan.NetSearch continues to distinguish itself as the medium through which users actively disclose their needs. It is therefore more relevant than ever before, and is as indispensable a channel during the crisis as it is afterwards. Many advertisers have already adapted to the decline in paid reach and changed their strategy accordingly. But often this happens on sight, campaigns are stopped, paused and restarted. If hard campaign targets such as sales or KUR can no longer be achieved, we recommend temporarily considering alternative targets. With a focus on lead generation, valuable data can be collected now and used at a later date. Vouchers are another option for securing future sales today. Now is also the right time to advertise products and services that require explanation and to offer comprehensive virtual advice. As a brand, you remain in a position to build up a portfolio effect, i.e. to pick up and inform consumers even without sales. Because demand is still there and wants to be served over the coming months of the new normality.