NEW CONTENT
TOP AUTHORS
- Serviceplan Group (39)
- Twelve (38)
- Florian Haller (37)
- Stephan Kopp (32)
- Alexander Turtschan (22)
Subscribe to our newsletter.
© 2024 Serviceplan Group /
© 2021 Serviceplan Group
HOW YOUR BRAND CAN HELP SAVE LIVES
Group, ServiceplanBy Abdalla Yousef, Senior Account Manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts. Look at Nike’s “Dream Crazy” advert […]
The gateway to the hybrid world
Group, Mediaplus, Plan.NetConnecting the real and virtual worlds, the metaverse is set to be the next big challenge for marketers. Gaming and e-sports are the drivers of a whole new entertainment industry.
A LITTLE GIRL’S DREAM OF BEING A CARPENTER
Group, Serviceplan‘Carpenter.’ That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked, but it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mom, who explained how the profession I chose was unsuitable for women, and only men could do such work.
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
GroupFor too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui. Here he explains, why we need to turn to our emotions, feelings and intuition to achieve a higher form of intelligence – and a human driven future.
Enhancing the Digital Media Landscape with Blockchain
Group, ServiceplanWill the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals of the blockchain technology and projecting them onto the principles of the digital media landscape, we begin to notice a common ground but with different terminology that creates a range of opportunities for those of wants.
So, what is a Client Service Director Asset Production doing?
Group, ServiceplanIn our new round of Jobtitles Bingo Bernadette Pa, tells us about the challenges she faces in her day-to-day job as a Unit Director Video Consultant for Mediaplus. She explains us why this job is so exciting and various and how she brings successfully together family and career.
THE CHANGING FACE OF ART: HOW DIGITAL TECHNOLOGIES ARE RESHAPING THE ART WORLD
Group, Plan.Net, TwelveGallery owner Johann König on the digital transformation of the art sector, the significance of personal experiences and the allure of art for young target groups. An interview with Eva Simone Lihotzky.
Our values are kind of guardrail in everyday business life
Group, TwelveValues are not always all that easy to put into practice. Of course our employees look to their managers but they aren’t infallible either. Values-based work can sometimes mean admitting mistakes and apologising to their staff.
In the Future, Stores Need to be More Than Just a Place for Transactions
Group, TwelveWe need to give a different kind of welcome to our customers and serve them better while they are in the store. That doesn’t just mean serving them in the sense of: here’s the product, there’s the changing room, off you go. It means keeping the dialogue going and the customer engaged.
Be True To Yourself Throughout The Brand Experience
Group, Group, Mediaplus, Mediaplus, Twelve, TwelveHow do you empower a premium brand for the post-COVID world? And what are the challenges that lie ahead with regard to changing consumer behaviour and preferences? De’Longhi Global CMO Fabrizio Campanella on the right combination of short-term activity and long-term aspects, the art of successful international campaign coordination and the power of emotions. MATTHIAS […]