Serviceplan Corporate Blog
Voice technology is here to stay. Like the Internet, it has become a permanent feature of day-to-day life. That is why it is essential to examine the relevance of voice technology in every field.
Google is capitalising on most of its traffic growth on its own websites and apps. This loss of potential visitors to third-party websites is currently being offset by Google’s steep overall growth, however. One of the major reasons for this development is that the search engine from Mountain View no longer differs all that much from its commercial competitors – the price comparison and shopping platforms – when it comes to certain structured search requests, such as for flights, hotels or cinema listings.
Consumers looking for specific products or services expect treatment to be as personalised as possible – and, of course, for this to be available at all times, on all available devices and all possible channels. The proverbial “customer journey” has not been following a straight path for some time now.
There’s one thing we can all agree on – management in a time of VUCA is an arduous task. So, there is a great temptation to be too eager to reach for the latest “hammer” (i.e. the latest management methods) in the naive assumption that every problem is a nail to be hit. And because managers are taking less and less time to think about things, they are morphed into agitated actors, naively hoping they will achieve their goal more quickly. It would be much better, however, to have some practical and user-friendly differentiation tools at hand to avoid falling into these traps. So, if you want to use your time and energy wisely, it is a good idea to know the difference between “blue” and “red”. Curtain up on the colour theory of transformation.
Ahead of the elections to the European Parliament, intense discussions are underway concerning the increase in global conflicts and confrontations. The Internet also has a history of great confrontations. Whether or not the next war of platforms is looming between Amazon and Google, is a topic we will be discussing in SEO News for the month of May.
The Subscription Economy is a cross-industry phenomenon. Hello Fresh and the Dollar Shave Club represent a multitude of services that are set to turn established markets upside down. Even the more conservative car manufacturers are discovering digital subscription for themselves. Mercedes-Benz is testing its own vehicle subscription with “Mercedes me Flexperience.” Word has spread that this business model pays off. Zuora talks about growth rates of over 300 percent in the last seven years.
Purchase decisions no longer depend on age and gender, i.e. socio-demographic factors – they are far more significantly influenced by the values that are important to a person and their motivations for acting. Psychography, which studies the motives behind human behaviour, is a tried and tested approach from the field of personality psychology that has been researched for decades
The future of search engine marketing is fully automated and has already begun. As you read this, artificial intelligence is managing millions of AdWords campaigns on Google. Contradiction can still help to put the power of algorithms in their place, but there is no stopping the trend.
Search machine optimisers are happy to label themselves as their customers’ caretaker. After all, SEOs stick their noses into almost all areas of the organisation and operation of digital assets such as websites or apps. Conscientious SEOs are not only required as strategic analysts, but also as nagging quibblers who are at some point confronted with security issues in addition to structural, content-related, and technical problems.