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Serviceplan Corporate Blog

Serviceplan Group

So, what is a Digital Media Consultant doing?

Group, Mediaplus

Our colleague Alicia Fricke gives us some exiting insights into the world of the Digital Media Consultant, the job profile combines curiosity, analytical thinking, creativity and sociability.

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1. October 2021/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/10/2021-10_Jobtitel_Bingo_Digital_Media_Consultant_1150x435.jpg 435 1150 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2021-10-01 12:10:522021-10-01 12:11:34So, what is a Digital Media Consultant doing?
Wolf Ingomar Faecks

VUCA 2.0 – the antidote in uncertain times

Group, Plan.Net, Twelve

It was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.

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17. September 2021/by Wolf Ingomar Faecks
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Wolf Ingomar Faecks https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Wolf Ingomar Faecks2021-09-17 08:55:002021-04-14 08:56:26VUCA 2.0 – the antidote in uncertain times
Serviceplan Group

So, what are New Business and Marketing Managers doing?

Group, Mediaplus

Who does new client acquisition for Mediaplus? And what exactly do our colleagues when it comes to acquiring new clients? Susanne Kiefl and Larissa Staadtlich provide us with interesting insights into their jobs as New Business & Marketing Managers and tell us how their day-to-day work resembles a barraquito.

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13. August 2021/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/08/2021-08_Jobtitel-Bingo_New-Business-und-Marketingmanagerinnen_1150x435.jpg 435 1150 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2021-08-13 10:16:512021-08-13 10:24:43So, what are New Business and Marketing Managers doing?
François Houste

Are we still dreaming of electric sheep?

Plan.Net

Over the past few weeks, as I reread the excellent book Supercade [1] published by MIT Press almost 20 years ago, I got to thinking about technology and our relationship with it… But first, if you haven’t read the book, here’s a bit of background about Supercade. This fully illustrated book is a potted history […]

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26. May 2021/by François Houste
https://serviceplan.blog/sp-content/uploads/2021/05/rêver_08_Makeup.jpg 321 845 François Houste https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png François Houste2021-05-26 10:12:282021-07-01 14:39:13Are we still dreaming of electric sheep?
Serviceplan Group

“The CMOs will make the difference”

Group, Twelve

We have all learnt a lot from the crisis, I think, and it is precisely these findings that we will take with us into the future. What I could envisage is a shift towards more sustainable consumption, to a greater sense of responsibility and appreciation of things.

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19. May 2021/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2021-05-19 10:48:492021-05-19 11:03:22“The CMOs will make the difference”
Verena Letzner

Putting the ‘Social’ Back into Social Media

Group, Plan.Net, Twelve

COVID-19 has changed the world as we knew it and turned everything on its head. Uncertainty, fear and isolation, threats to health, unforeseeable economic developments as well as restrictions on our personal freedom and freedom of movement are just a few aspects that the global pandemic has had – and will continue to have in the foreseeable future.

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28. April 2021/by Verena Letzner
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Verena Letzner https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Verena Letzner2021-04-28 09:44:562021-04-28 09:48:11Putting the 'Social' Back into Social Media
Serviceplan Group

“We are a learning organisation”

Group, Twelve

I would even go as far to say that constantly questioning and rethinking things is a key part of our Facebook DNA. Our guiding principle is that, in everything we do, we remain true to our company mission, i.e. using our platforms to bring people together and give them a voice.

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21. April 2021/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2021-04-21 11:38:352021-04-21 14:45:58“We are a learning organisation”
Vincent Schmidlin

How customised marketing ecosystems are configured

Group, Serviceplan, Twelve

As any marketing manager will readily confirm, your brand needs to create – through its specific characteristics relating to history, market, target groups, distribution channels, competitors and objectives – an operational marketing ecosystem of its own that, from a strategic, creative and media perspective, is faster and smoother than before. The aim here is to […]

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8. April 2021/by Vincent Schmidlin
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Vincent Schmidlin https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Vincent Schmidlin2021-04-08 14:05:152021-04-08 14:06:28How customised marketing ecosystems are configured
Serviceplan Group

“We can’t accept mediocrity any longer”

Group, Twelve

Can art create a better world? In our interview, Jonathan Meese – one of the most important contemporary German artists – calls for a radical new beginning, founded on individuality, respect and doing away with established realities.

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31. March 2021/by Serviceplan Group
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Serviceplan Group https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Serviceplan Group2021-03-31 09:15:172021-03-31 09:27:11“We can’t accept mediocrity any longer”
Kevin Prösel

What digital events and virtual showrooms mean for the future of brand and product staging

Group, Twelve

For the past year, the coronavirus has been turning our world on its head. Rules and practices have changed radically and this is making itself felt on all levels of communication, particularly personal interaction. Working from home and video conferencing are the “new normal”.

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24. March 2021/by Kevin Prösel
https://serviceplan.blog/sp-content/uploads/2021/03/Header-TWELVE-1920x549_01022021-Kopie.jpg 549 1920 Kevin Prösel https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Kevin Prösel2021-03-24 13:51:342021-03-31 09:27:34What digital events and virtual showrooms mean for the future of brand and product staging
Page 4 of 39«‹23456›»

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