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The Future of Brick & Mortar Stores
Group, MediaplusBy Pooja Suvarna, Digital Marketing Manager at Serviceplan Group Middle The growth in e-commerce in the recent two years has been exponential, we have seen the Pandemic as a wake-up call for many brands to speed up their e-commerce plans and activate their digital stores to ensure that they do not miss out on the […]
So, what is a Unit Director Client Consultant doing?
Group, MediaplusUnderstanding the customer – wouldn’t we all like that? Nico Blößl has a few tips to share. As Unit Director Client Consulting & Planning at Mediaplus, he not only manages the communication issues of our clients, but also helps them get their messages to the right people in the right way, at the right time.
Building Best Brands in the Digital Age
Group, Plan.NetSince summer 2021, Christian Waitzinger has been Chief Experience Officer (CXO) at Plan.Net Group, one of the leading digital service providers in the field of customer experience and commerce. As an experience and design expert, Waitzinger is responsible for defining a service and product portfolio for designing and implementation of data-driven customer experiences.
So, what is a Platform Advertising Consultant doing?
Group, Serviceplan“Platform Advertising Consultant” – what rolls off the tongue so smoothly can sometimes be as exciting as a roller coaster ride in everyday life. Our colleague Nina Altmann tells us what she finds so exciting about her job, how she imagines the perfect client and what makes her everyday life so beautifully diverse.
Big Game Hunting: A week of ÜberCreativity
Group, ServiceplanOur Worldwide Executive Creative Director Jason Romeyko sums up a week of ÜberCreativity, inspiration and motivational speeches at Serviceplan Group’s headquarters – the House of Communication in Munich.
So, what is a Digital Media Consultant doing?
Group, MediaplusOur colleague Alicia Fricke gives us some exiting insights into the world of the Digital Media Consultant, the job profile combines curiosity, analytical thinking, creativity and sociability.
VUCA 2.0 – the antidote in uncertain times
Group, Plan.Net, TwelveIt was back in 1992 when Herbert F. Barber came up with the term VUCA – Volatility, Uncertainty, Complexity and Ambiguity – but it also happens to be a near-perfect description of how things are right now.
So, what are New Business and Marketing Managers doing?
Group, MediaplusWho does new client acquisition for Mediaplus? And what exactly do our colleagues when it comes to acquiring new clients? Susanne Kiefl and Larissa Staadtlich provide us with interesting insights into their jobs as New Business & Marketing Managers and tell us how their day-to-day work resembles a barraquito.
Are we still dreaming of electric sheep?
Plan.NetOver the past few weeks, as I reread the excellent book Supercade [1] published by MIT Press almost 20 years ago, I got to thinking about technology and our relationship with it… But first, if you haven’t read the book, here’s a bit of background about Supercade. This fully illustrated book is a potted history […]
“The CMOs will make the difference”
Group, TwelveWe have all learnt a lot from the crisis, I think, and it is precisely these findings that we will take with us into the future. What I could envisage is a shift towards more sustainable consumption, to a greater sense of responsibility and appreciation of things.