Vision Pro: Communication Through a Mask
Augmented reality has returned.
But it has a different name. With impressive support by Keynote and some genius video editing, Apple has called its latest brainchild “spatial computing”.
Entries by François Houste
Drowning in content – about copywriter relevance in the age of Artificial Intelligence
Things are little more complex. While generative tools can certainly help deploy a carefully considered editorial strategy, they certainly aren’t a quick fix to any problem. Anything but.
Working with SEO when brand identity is strong
When it comes to running an SEO campaign, brand identity can be a real headache. Tone of voice, online experience, product names or the need for discretion can obstruct a successful SEO strategy. That’s when you need to bring out the SEO scalpel.
Are we still dreaming of electric sheep?
Over the past few weeks, as I reread the excellent book Supercade [1] published by MIT Press almost 20 years ago, I got to thinking about technology and our relationship with it… But first, if you haven’t read the book, here’s a bit of background about Supercade. This fully illustrated book is a potted history […]
What happened to interface innovation?
Macromedia, oops sorry, Adobe Flash, took its leave from the digital scene at the very beginning of 2021 [1]. And nobody took much notice.
5 ways to become a positive digital agency
When January comes around, it’s time to take stock and make resolutions. Time to look back at what has happened over the past few months, what trends there have been, what aspirations. Time to start making resolutions for the coming year and drawing up a to-do list of ways to build what you hope will be a brighter future.
As technology vanishes, black magic appears
In 2001: A Space Odyssey, Arthur C. Clarke came very close to predicting the future in one of his laws. He wrote that “Any sufficiently advanced technology is indistinguishable from magic.” In today’s world, in which technological innovation seems to be moving forward at warp speed, the revered science fiction writer seems to be closer […]
Digital agency, design agency
We take a look back at over 20 years in the digital world and the players involved. Then most importantly, it’s time to focus our eyes on the road ahead, as digital agencies, and the challenges we will have to face. Action! The new Western It’s a tired metaphor. Way back in 1990, when American […]
The web page is dying, long live SEO.
When Google announced the dawn of the Age of Assistance [1] last spring, it certainly didn’t underestimate all the changes it would trigger. Interaction with various technologies and interfaces means that the way we search for information on the Internet is being turned completely on its head. And along with it, the way we need […]
