Entries by François Houste

As technology vanishes, black magic appears

In 2001: A Space Odyssey, Arthur C. Clarke came very close to predicting the future in one of his laws. He wrote that “Any sufficiently advanced technology is indistinguishable from magic.” In today’s world, in which technological innovation seems to be moving forward at warp speed, the revered science fiction writer seems to be closer […]

Digital agency, design agency

We take a look back at over 20 years in the digital world and the players involved. Then most importantly, it’s time to focus our eyes on the road ahead, as digital agencies, and the challenges we will have to face. Action! The new Western It’s a tired metaphor. Way back in 1990, when American […]

The web page is dying, long live SEO.

When Google announced the dawn of the Age of Assistance [1] last spring, it certainly didn’t underestimate all the changes it would trigger.  Interaction with various technologies and interfaces means that the way we search for information on the Internet is being turned completely on its head. And along with it, the way we need […]