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Streamlined Mega – Apps and what brands can learn from them
ServiceplanAt the “International Roadshow 2018: China Insights” in Munich Bernard Wong, Managing Director Serviceplan China Shanghai, and Marcus Ma, Managing Director Serviceplan China Beijing, talked about apps and what brands can learn from them. The article sums up some insights they gave.
Voice Interfaces – The three biggest challenges
Plan.NetAs with every trend, many see voice interfaces as a magic bullet. Yet their application is not relevant to every situation. So, for which services do they offer a genuine incremental value? What characterises a good dialogue and how do we guarantee that a customer’s data is handled securely? Let us show you what you should be paying attention to.
Opportunities and new possibilities in retail media
Plan.NetRetail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.
Voice Interfaces – The Here and Now
Plan.NetUntil the release of Amazon’s Echo aka Alexa, the big players worked on their voice technologies with little attention. Meanwhile there are many more variants, but which are the best known and which voice interface is the most suitable?
Communication is the number one killer of value creation
GroupValue creation is destroyed by communication. Admittedly, this is a bold suggestion. Especially as it comes from the pen of a representative of the communications industry. But while it might sound daring at first, the idea can easily be explained.
The most relevant SEO News for October 2018
Plan.NetThese days, it’s hard to shake the feeling that everything is changing. Unfortunately, we cannot provide much more stability – because things are about change. This edition of SEO News for the month of October asks the question of whether the Internet as we know it will still exist in ten years, and explores what Google has planned for the next 20 years.
So, what does a Media Planner do?
GroupMedia Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part six of our Jobtitles Bingo series.
Voice Interfaces – A Trend with History
Plan.NetUntil 2015, voice interfaces were perceived by most as a nice gimmick limited to smartphones and navigation systems. But with Amazon Echo, this technology came into the living rooms of many consumers around the world virtually overnight. Amazon reserves the right to publish the exact sales figures and has not yet published any further details, but according to the news portal Business Insider, 2.4 million Amazon echoes were sold worldwide in 2015. In 2016, sales rose to 5.2 million. As a result, Apple rediscovered Siri, which had been neglected until then, and announced in June 2017, after six years of silence about the speech recognition program, a very special device for it: the HomePod. Other companies were also forced to follow this trend, but knew little about it.
The inside story x 3: “Once upon a time on Snapchat” – the triumph of the online story function
Group, MediaplusWhat will we remember in a few years’ time when we look back on the internet of the late 2010s? Snapchat should be one of the first things that comes to mind. The quirky messaging app with the cute ghost, the user-friendliness of an ordinary SAP installation and the innovative augmented-reality lenses, which have convinced millions of adults that selfies with dog and cat faces are socially acceptable, even for those in their mid twenties.
Choose your own adventure stories are making a comeback
Plan.NetMy childhood days are over and choose your own adventure stories have lost their popularity – or at least that’s what I thought! Recently, however, they have been cropping up again. And in digital form. And the best part is that these new story formats are not just for children.
Below is a summary of which channels these formats are available on and why they might be of particular interest for digital communication and therefore for corporate digital marketing.