Entries by Christoph Mecke

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Looking behind, looking ahead.

The rules of VR are still unwritten. A rare opportunity for brand communication. Innovations in the communication sector are routinely advertised and seldom redeemed. With virtual reality, it is different. This ‘Next Big Thing’ justifies every hype. VR used to be under rather than overestimated because it really is a completely new medium. When a […]