Brett Cameron, Managing Director at Serviceplan Group Middle East, talked with Euan McLelland from INDEX about the retail market that has been transformed a lot by the digital revolution. One aspect of this change is that shopping can now be done almost entirely online, especially in Dubai, what leads to the question if it is essential for outlets to start incorporating digital elements into their interior design.
Why is e-commerce always reported as taking away from bricks and mortar sales? Is this really the competition? Shouldn’t all brands be embracing both aspects to deliver a cohesive journey? Shopping malls are as popular as ever, however, our purchasing habits have evolved. The problem is mall and retail experiences are stubbornly antiquated. Our shopping […]