What relevant contribution can we make to society or to creating a better world? The answer to this question about higher meaning is what determines the success or failure of companies and brands these days. In the sixth edition of TWELVE, prominent guest authors and renowned experts are presenting astute analyses and thought-provoking inspiration, helpful suggestions and valuable know-how on the magazine’s overarching topic, “Purpose”.
Hardly anything elicits such powerful emotions as awe-inspiring photography. That is why we asked international photographers nominated for the Leica Oskar Barnack Award to each open one of the TWELVE chapters with a photo series that tells a purpose-related story. The results range from artistically playful to staggeringly realistic and enchantingly beautiful – prepare to be moved, touched and inspired!
Featuring: Dr Viviane Reding (former Vice-President of the European Commission), José Manuel Barroso (former President of the European Commission), Friedrich Merz (Vice President of the CDU’s Economic Council), Dr Jane Goodall (primatologist), Tarek Müller (CEO of About You), Dr Anastassia Lauterbach (technology entrepreneur and AI expert), Prof. Dr Hans-Dieter Hermann (sports psychologist of the German men’s national football team) and Kiefer Sutherland (actor and musician).