The theme of the fourth issue of TWELVE is ‘Shaping Change’. The review of the year presents the key topics that occupied Europe’s largest owner-managed agency group in 2017. All twelve sections of the magazine look at change and transition – largely driven by digitisation.
There is no industry in the economy that is not being turned on its head. Traditional business models that have been successful for years are undergoing transformation, whether voluntarily or involuntarily. Everyone is looking for new success strategies, from retail and media to car manufacturers. In the current issue of TWELVE, the Serviceplan Group brings together topics and personalities from the past year in one magazine to shed light on the topic of change and transition from different perspectives. The twelve sections of TWELVE’s fourth issue reflect the central importance of change driven by digitisation. This year’s leitmotif “Change” is visualised by the works of well-known street artists.
Look forward to articles of bestselling author Rolf Dobelli and celebrity chef Sarah Wiener, who talk about changing your life for the better. Is artificial intelligence a blessing or a curse? Philosopher Julian Nida-Rümelin and security expert Jay Tuck believe we’ve got it under control. Form an opinion with Big Data: marketing guru Alexander Nix knows how it works. Hyperloop founder Dirk Ahlborn describes how to launch a disruptive project. Entrepreneur Philipp Riederle explains what Generation Y wants. How do we manage the future? Marketing expert and eminent speaker Professor Christian Blümelhuber has a plan. Politics and brands – this is the subject of an interview with Karl Theodor zu Guttenberg in the magazine. ZEIT Editor-in-Chief Giovanni di Lorenzo describes why brands can set limits on populism. Superstar Anastacia talks about the ups and downs in her life.