An opportunity for a rethink – How can companies use the crisis-related surge in innovation for their own benefit? Which previously unseen opportunities can turn a brand into a future Best Brand? In the seventh edition of TWELVE, prominent guest authors and high-profile experts are sharing valuable expertise, smart analyses and stimulating food for thought in a series of hands-on articles, personal essays and inspiring interviews centred around the magazine’s “Rethink!” theme.
What relevant contribution can we make to society or to creating a better world? The answer to this question about higher meaning is what determines the success or failure of companies and brands these days. In the sixth edition of TWELVE, prominent guest authors and renowned experts are presenting astute analyses and thought-provoking inspiration, helpful suggestions and valuable know-how on the magazine’s overarching topic, “Purpose”.
With “New World”, the overarching topic of our fifth issue, a number of guest authors, famous personalities and renowned experts have contributed visionary stories, inspiring interviews and clever analyses.
The theme of the fourth issue of TWELVE is “Shaping Change”. The review of the year presents the key topics that occupied Europe’s largest owner-managed agency group in 2017. All twelve sections of the magazine look at change and transition – largely driven by digitisation.
As an internationally operating agency group, we firmly believe in the opportunities of globalisation and in a peaceful coexistence that goes beyond countries and continents. This is why our third issue of TWELVE is under the theme of “globalisation” – and the reason we invited experts from all over the world to contribute their ideas and perspectives.
The wealth of highlights we experienced in the year 2015 is reflected in the variety of topics we are covering in the second issue of TWELVE. With that, you will find highly inspiring and informative articles on ground-breaking innovations like gesture controls in cars and the emerging digital markets in China.
Our first edition of the Serviceplan journal “TWELVE” is a compilation of people who particularly moved and impressed us in 2014, and topics that inspired and fascinated us during this time.
The TWELVE concept (12 months – 12 megatrends)
The name TWELVE refers to the twelve months of a year as well as to the twelve chapters of the magazine, which each cover a currently relevant megatrend in the communications industry. In articles and interviews, well-known personalities give insights into their thoughts on these topics. Experts from the Serviceplan Group explain the most important current developments in brand communication within the individual range of topics and introduce innovative projects.
In addition to the individuality of its content, the design of TWELVE should also stand out. That’s why every issue is designed together with a different up-and-coming artist who creates the chapter intro pages and the cover.
The print circulation of the annual magazine is limited and it is sent out to the group’s most important contacts, both nationally and internationally.
Of course we are very interested to know how you like our magazine and look forward to hearing your feedback. Send us a mail to: twelve@serviceplan.com.
The first five issues of TWELVE have already been honoured with the Red Dot Award: Communication Design 2015, 2016, 2017, 2018 and 2019.
The 2019 magazine also received the following awards:
German Designer Club: Silver
Best of Contentmarketing: Silver
FOX AWARD: Gold & Silver
Of course we are very interested to know how you like our magazine and look forward to hearing your feedback. Send us a mail to: twelve@serviceplan.com.
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