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The customer in the centre! Seriously?
Plan.NetPersonalisation is currently one of the mega trends in marketing. In less than two years, the market has developed to the point where there is no avoiding it. For business clients and solution providers as well. On the provider side, almost all industry giants, such as Adobe, Oracle, Salesforce, Microsoft, and IBM are building out […]
The Amazon Dash Button: Born in the wrong world?
Plan.NetThe Amazon Dash Button has been hotly debated in all forms of media over the last week. Readers of Germany’s “Stern” magazine, for example, had a very clear opinion. More than 70% answered the question “What do you think about the Amazon Dash Button?” with the answer “A load of rubbish”. (Source: stern.de) Why has […]
Virtual and Augmented Reality: “We must speak clearly of the vision”
Plan.NetThe Apple WWDC 2016 – fireworks without a big finish
Plan.NetYesterday marked the beginning of the annual Apple Worldwide Developers Conference (WWDC). Over the course of the two-hour kickoff event, there was innovation and information around all aspects of every operating system in the apple cosmos. While new software features were being presented, there was no mention by Apple of trending topics such as artificial […]
A view into the future. The Sample City Lab 2016.
Plan.NetThe Sample City Lab shows us where we’re headed Organised by Trend One, the Sample City Lab shows us the upcoming trends that will keep us busy next year. The event is focused on topics such as virtual reality, augmented reality, artificial intelligence, robotics and the internet of things in particular. The Plan.Net Mobile team […]
Google AdWords changes 2016: First experiences in the practical test
Plan.NetSome exciting changes to the search engine giant from California in San Francisco were introduced at the Google Global Performance Summit last Tuesday. In addition to new features in local search ads and important extensions of the Google Display Network (GDN), now Google provides also expanded advertising and display options in the classic search ads, […]
Successfully understand and use virtual reality
Plan.NetVirtual reality (VR) is unavoidable at the moment. It is one of the industry’s most discussed topics. The spectrum of devices spans from Cardboard to the Oculus Rift, and Google introduced a new VR concept called Daydream at their I/O developer conference a few days ago. The technology is market-ready, and looks for new creative […]
When campaigns with third-party data pay off
Plan.NetIn recent months, the keyword “big data” was the Holy Grail of sorts in the marketing realm. But until now, many discussions around the topic were primarily carried out at congresses and conferences in the more theoretical form of the Knights of the Round Table. This is especially so when it comes to external data […]
Why a media planner talks about Search
Plan.NetJust why is it called a search engine and not a find engine? Why do people google Google? Why does someone from the media write about Search? All of these are valid questions, but I will leave the first two on the roadside and concentrate on the last one. The answer is just as trivial […]
Deep Learning – Machines are learning how to learn
Plan.NetDeep Learning is a sub-discipline of artificial intelligence (AI), whose basic idea harks back up to the 1950s. Although, mass suitability has as of now not been reached. With sinking costs for computer chips and thus also for networks, as well as the constantly growing amount of digitally available data, machine learning has been undergoing […]
Marketing for mobile products: More instinct prompted
Plan.NetIt was time again. In Barcelona, the global mobile community met at the Mobile World Congress (MWC) in order to present and discuss the latest smartphones, gadgets, business models, concepts and infrastructures. Whereby: It is not solely community, because the times in which there were a sworn group of nerds and “mobilized” are gone. 101,000 […]
Five tips for integrated Google Shopping Campaigns
Plan.NetThe step was not unexpected, but its consequences are nevertheless striking. For a few days now, the Google search engine is no longer showing paid AdWords ads to the right of search results. Google made this change as part of its endeavors to adapt search results to mobile devices, departing from the classic desktop experience. […]
Instant Messenger: The new kings of communication
Plan.NetThey already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
Why the vistit of the CES is still a good idea!
Plan.NetThis year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
Twitch your Brand? Check this out!
Mediaplus, Plan.NetWho remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]