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On the road #5: Dubai (2)
ServiceplanIn my constant travels to Europe, especially those involving work, I am often met by a unanimous question, or expression, or exclamation of wonder, delight and curiosity. “Wow, you are from Dubai?” Often said with excitement, it has always been my kind of warm welcome from new acquaintances, no fail! Time and again, it signals […]
On the road #4: Delhi
ServiceplanStaring at the pulsating city of Bangkok, from the rooftop of a skyscraper, we said to each other – “Wouldn’t it be totally crazy and awesome to work in Asia?” The year was 2008. We had just moved into our new apartment in Berlin. And then, just three months after we had said those now […]
On the road #3 – Moscow
Group, ServiceplanWe have 25 employees in the office. The office is situated near Park Gorkogo (on Sadovaya Ring), which is now a center of the city. Daily life in Moscow does certainly have its crushing features that dictate how we work, live and socialize. The phrase “10 points” referring to Moscow traffic gridlock (10=paralyzed traffic) has […]
On the road #2: Dubai
Group, Serviceplan“We welcome you on board this Boeing 777 on our way from Hamburg to Dubai. The languages spoken by our cabin crew today are Arabic, English, French, Swedish, Finnish, Spanish, Italian, Portuguese, Serbian, Korean, Thai, Mandarin, Cantonese, Filipino, Hindi, Malyalam, Farsi and Sinhala…” Even the EMIRATES flight to Dubai gives you a foretaste of what […]
Sustainability and advertising
GroupAnna Gauto, editor at “forum Nachhaltig Wirtschaften”, spoke to Pavan Sukhdev and Florian Haller on advertising and sustainability. Pavan Sukhdev is a former manager at Deutsche Bank and founder of the “Corporation 2020” sustainability campaign. Florian Haller is CEO of the largest independent advertising agency in Europe, the Serviceplan Group. Both will speak at SusCon […]
Our culture: An insider’s view
ServiceplanFor decades, a group of smart agency rebels repeatedly managed to win customers and accounts from the so-called “big players”. In the meantime they became so good that now they too are one of the big players themselves. Does this mean that they have lost their raison d’être? No. In fact quite the opposite is […]