Not just since the beginning of the current corruption scandal has Fifa been considered by many as the evil empire. That for a long time something at the International Football Federation has been, let’s just say, not quite right, has manifested itself in our minds. But now there will be consequences. The end of the […]
Yes, we are the stuff that legends are made of. And no, you don’t have to hold your horses; in fact, you’ll need them as I take you through 1,001 Tales of Arabian Marketing myths and urban legends in the Middle East. Much has been written and much has been said about it, but so […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Rami Hmadehhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngRami Hmadeh2015-05-13 14:24:302016-03-16 17:17:38A Thousand and One Tales of Marketing from the Middle East
What comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Florian Hallerhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFlorian Haller2015-04-21 14:40:332016-03-16 17:17:38Why we believe in glocal communication solutions
Who remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Turtschan2015-04-17 11:39:592023-02-01 11:16:09Twitch your Brand? Check this out!
What are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]
Once more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987. I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Florian Gmeinwieserhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFlorian Gmeinwieser2015-04-01 11:23:532016-03-16 17:18:26Mobile World Congress 2015 – the "Outernet" is coming
Have you ever been in a meeting that was so boring that you fell asleep and started dreaming about happiness and milk shakes, only to be woken up by the horrible reality of you being stuck in a room with a guy reading slides to you? The problem with people is that they are so […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Moe Jawharhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngMoe Jawhar2015-03-13 10:57:482016-03-16 17:17:38The power of humour
Digital media is witnessing unprecedented growth in India. And it’s no surprise that the main drivers for digital media in India are video, mobile and social, considering that these domains are without doubt the realm of the young and the restless. Add to this the staggering fact that India has an enviable and unparalleled youth […]
On 16th May 2014, the people of India breathed a heavy sigh of relief. As the result of the largest election in the world surfaced, +1.2 billion Indians were relieved that after 30 years of fractured mandates, a single majority party had finally come to power – one which would not need the support of […]
Sunday evening was a historic one for brand Germany. First of all, of course, Germany took to the stage with its inspired and inspiring team. Young men who simply have a crazy amount of fun with the world’s most important triviality: football. It has always been said of German teams that they are efficient and […]
Adios Amigo Blatter
ServiceplanNot just since the beginning of the current corruption scandal has Fifa been considered by many as the evil empire. That for a long time something at the International Football Federation has been, let’s just say, not quite right, has manifested itself in our minds. But now there will be consequences. The end of the […]
A Thousand and One Tales of Marketing from the Middle East
ServiceplanYes, we are the stuff that legends are made of. And no, you don’t have to hold your horses; in fact, you’ll need them as I take you through 1,001 Tales of Arabian Marketing myths and urban legends in the Middle East. Much has been written and much has been said about it, but so […]
Why we believe in glocal communication solutions
ServiceplanWhat comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]
Twitch your Brand? Check this out!
Mediaplus, Plan.NetWho remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]
SXSW – Trends 2015
GroupWhat are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]
Mobile World Congress 2015 – the “Outernet” is coming
Plan.NetOnce more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987. I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]
The power of humour
ServiceplanHave you ever been in a meeting that was so boring that you fell asleep and started dreaming about happiness and milk shakes, only to be woken up by the horrible reality of you being stuck in a room with a guy reading slides to you? The problem with people is that they are so […]
Think Digital, Think Again!
ServiceplanDigital media is witnessing unprecedented growth in India. And it’s no surprise that the main drivers for digital media in India are video, mobile and social, considering that these domains are without doubt the realm of the young and the restless. Add to this the staggering fact that India has an enviable and unparalleled youth […]
Currently trending in India: Accountability
ServiceplanOn 16th May 2014, the people of India breathed a heavy sigh of relief. As the result of the largest election in the world surfaced, +1.2 billion Indians were relieved that after 30 years of fractured mandates, a single majority party had finally come to power – one which would not need the support of […]
A historic evening for brand Germany
ServiceplanSunday evening was a historic one for brand Germany. First of all, of course, Germany took to the stage with its inspired and inspiring team. Young men who simply have a crazy amount of fun with the world’s most important triviality: football. It has always been said of German teams that they are efficient and […]