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Why we believe in glocal communication solutions
ServiceplanWhat comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]
Twitch your Brand? Check this out!
Mediaplus, Plan.NetWho remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]
SXSW – Trends 2015
GroupWhat are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]
Mobile World Congress 2015 – the “Outernet” is coming
Plan.NetOnce more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987. I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]
The power of humour
ServiceplanHave you ever been in a meeting that was so boring that you fell asleep and started dreaming about happiness and milk shakes, only to be woken up by the horrible reality of you being stuck in a room with a guy reading slides to you? The problem with people is that they are so […]
Think Digital, Think Again!
ServiceplanDigital media is witnessing unprecedented growth in India. And it’s no surprise that the main drivers for digital media in India are video, mobile and social, considering that these domains are without doubt the realm of the young and the restless. Add to this the staggering fact that India has an enviable and unparalleled youth […]
Currently trending in India: Accountability
ServiceplanOn 16th May 2014, the people of India breathed a heavy sigh of relief. As the result of the largest election in the world surfaced, +1.2 billion Indians were relieved that after 30 years of fractured mandates, a single majority party had finally come to power – one which would not need the support of […]
A historic evening for brand Germany
ServiceplanSunday evening was a historic one for brand Germany. First of all, of course, Germany took to the stage with its inspired and inspiring team. Young men who simply have a crazy amount of fun with the world’s most important triviality: football. It has always been said of German teams that they are efficient and […]
Chinese for Beginners
ServiceplanOne thing that is very important, as a first step when dealing with China, is to understand that China is very different. It is so tempting to just think we can translate to and from Chinese and Western languages as we do between English and Italian or French. This is not the case. This language […]
Have a drink, don’t say it.
ServiceplanThroughout the world, France is known for its luxury industry, Zinedine Zidane and its culinary art. Who says wine, says France and vice versa. If you are French, you must have a good knowledge into wine. It is likely that your blood type is A + Bordeaux or B – Burgundy. What better way to […]