For decades, a group of smart agency rebels repeatedly managed to win customers and accounts from the so-called “big players”. In the meantime they became so good that now they too are one of the big players themselves. Does this mean that they have lost their raison d’être? No. In fact quite the opposite is […]
Our culture: An insider’s view
ServiceplanFor decades, a group of smart agency rebels repeatedly managed to win customers and accounts from the so-called “big players”. In the meantime they became so good that now they too are one of the big players themselves. Does this mean that they have lost their raison d’être? No. In fact quite the opposite is […]