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Serviceplan Corporate Blog

Kathrin Guethoff

Chinese for Beginners

Serviceplan

One thing that is very important, as a first step when dealing with China, is to understand that China is very different. It is so tempting to just think we can translate to and from Chinese and Western languages as we do between English and Italian or French. This is not the case. This language […]

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9. July 2014/by Kathrin Guethoff
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Kathrin Guethoff https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Kathrin Guethoff2014-07-09 14:20:492016-03-16 17:17:39Chinese for Beginners
Matthieu Busnel

Have a drink, don’t say it.

Serviceplan

Throughout the world, France is known for its luxury industry, Zinedine Zidane and its culinary art. Who says wine, says France and vice versa. If you are French, you must have a good knowledge into wine. It is likely that your blood type is A + Bordeaux or B – Burgundy. What better way to […]

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7. July 2014/by Matthieu Busnel
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Matthieu Busnel https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Matthieu Busnel2014-07-07 16:11:312016-03-16 17:17:39Have a drink, don’t say it.
Moe Jawhar

When in doubt add a pet – as long as it’s a culturally accepted!

Serviceplan

We don’t need to draw upon representative surveys to confirm that pets have become serious business for marketers – thus more and more brand managers take notice. Even if you don’t own a cat or dog – you are surrounded by pets every day: on TV, on Social Media, in magazines… By creating brand campaigns […]

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7. July 2014/by Moe Jawhar
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Moe Jawhar https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Moe Jawhar2014-07-07 16:05:552016-03-16 17:17:39When in doubt add a pet – as long as it’s a culturally accepted!
Andreas Wochenalt

What’s in a Name?

Serviceplan

When I meet freshly arrived foreign expats from my social and professional circle, the focal point of our discussion usually centres around how in a country like India, which is highly diverse – ethnically, culturally and geographically, you don’t have to tread very far before you find differences in language, dialects, opinions, outlooks etc. And […]

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7. July 2014/by Andreas Wochenalt
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Andreas Wochenalt https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Andreas Wochenalt2014-07-07 15:59:452016-03-16 17:17:40What’s in a Name?
Florian Gmeinwieser

Google is overtaking Apple and that’s a good thing

Plan.Net

According to the “BrandZ” study, Google is replacing Apple as the most valuable brand – and that’s a good thing as everyone knows that competition is good for business. And if we’re honest, it’s high time that Apple be dethroned: Where are the great innovations since the introduction of the iPad? Apple’s concept for success […]

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23. May 2014/by Florian Gmeinwieser
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Florian Gmeinwieser https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Florian Gmeinwieser2014-05-23 10:54:462016-03-16 17:18:26Google is overtaking Apple and that's a good thing
Rami Hmadeh

Industry Trends 2014 from Serviceplan Middle East

Serviceplan

In 2013,  we saw the development of cloud-sourced data into digital campaigns, the integration of Facebook into interconnected #realtime status messages, and most importantly the introduction of the mini video. 2014 should not only see further evolutions on these trends, but more consumer-shaped campaigns, guilt free spending, and more data-oriented creativity on the part of […]

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14. February 2014/by Rami Hmadeh
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Rami Hmadeh https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Rami Hmadeh2014-02-14 16:43:192016-03-16 17:17:40Industry Trends 2014 from Serviceplan Middle East
Sébastien Beysson

Preview from Plan.Net France

Serviceplan

      More interactive television campaigns The second screen: Use shows that consumers when they are in front of a TV program regularly have a second screen nearby (smartphone or tablet).  It therefore appears logical to exploit this practice to offer new experiences with particular call to action offered on television campaigns, even enrichment […]

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24. January 2014/by Sébastien Beysson
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Sébastien Beysson https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Sébastien Beysson2014-01-24 14:29:572016-03-16 17:17:40Preview from Plan.Net France
Godfrey Madwadri

The Creative Exchange #4

Serviceplan

Dear readers, Today this is the last post I, Godfrey Madwadri, am writing for you before I will return to my home country South Sudan next week. For the “final” of my internship I – quite fittingly – watched and joined the celebrations of the Champions League final on Saturday of last week. (Only the […]

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5. June 2013/by Godfrey Madwadri
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Godfrey Madwadri https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Godfrey Madwadri2013-06-05 10:56:022016-03-16 17:17:40The Creative Exchange #4
Godfrey Madwadri

The Creative Exchange #3

Serviceplan

Hello my dear readers, Godfrey here. The creative intern from South Sudan. Today I am writing about the differences. Working in South Sudan is not easy. Although the people there officially live in peace, there are regions that suffer under continuous revolts and armed attacks. In many regions people are therefore traumatised and don’t trust […]

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13. May 2013/by Godfrey Madwadri
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Godfrey Madwadri https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Godfrey Madwadri2013-05-13 13:11:542016-03-16 17:17:40The Creative Exchange #3
Godfrey Madwadri

The Creative Exchange #2

Serviceplan

Servus! Hello to everyone who is reading my blog. My name is Godfrey, the creative intern from South Sudan. As promised in my last blog entry I will now tell you more about my work at Serviceplan Campaign in Munich. It was quite a big change for me to switch from my one-man-company to an […]

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2. May 2013/by Godfrey Madwadri
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg 1920 1920 Godfrey Madwadri https://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.png Godfrey Madwadri2013-05-02 07:50:592016-03-16 17:17:40The Creative Exchange #2
Page 41 of 42«‹39404142›

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