Imagine you were head of communications of the coffee house chain Starbucks. That you had a business card with important-sounding titles that would probably fill an A4 page and including buzzwords such as global communications, digital relations, storytelling and senior vice president. You have a very decent salary, unlimited access to the business’s admittedly good […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Klaus Weisehttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngKlaus Weise2015-11-24 12:01:042016-03-16 17:15:50Starbucks: The calculated shitstorm is the epitome of marketing
A hot cup of coffee brewing in the early morning is the best aroma to wake you up, from a gruelling yesterday! But if you are working for a start-up company, your morning never arrives because your day did not end. It was just the clock ticking that glided you into yet another day! Yes, […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Jaya Prasadhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngJaya Prasad2015-11-13 11:42:472016-03-16 17:15:50Simple tips for running your start-up!
When President Xi Jinping visited Germany last year he proposed to make 2015 the “year of innovation cooperation between Germany and China.” Back then no one could have foreseen that China would be facing a deepening economic crisis in 2015 but in highlighting innovation I feel that China’s president has highlighted a factor that will […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Daniela Bartscher-Heroldhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngDaniela Bartscher-Herold2015-11-06 10:12:522016-03-16 17:15:51“Innovation as a USP in China” – how German companies are staying in the fast lane despite fierce Chinese competition.
Be honest – would you believe an entrepreneur who boasted to you: “We know our customers better than ever, thanks to digitalization and the Internet! You have given us a customer data paradise, which reveals customer demands which we can promptly meet. We make our customers happy – and they reward us with their purchasing […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Florian Hallerhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFlorian Haller2015-11-03 12:17:132016-03-16 17:17:36Our biggest challenge is the customer
Finally back in 1985, just a few hours after he left 1955, Marty McFly travels thirty years into the far future, to October 21st, 2015 to save his unborn kids from tearing his family apart. The plot might be hard to follow if you never saw the movie but, to keep it simple, the hit […]
There comes a time for every company when quality changes become necessary, both inside the team and in terms of positioning. The decision may be caused by a variety of factors – entering a whole new price segment, a change of leadership or of graphic paradigm. For Louder, the international marketing communications agency, the reason […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Alexandra Tkachenkohttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexandra Tkachenko2015-10-01 08:29:222016-03-16 17:17:37How to rebrand your logo and love it
These days, few of us regard the profession of event management as an unusual one. Typically, the profession is thought to be limited to rather a narrow range of tasks related to developing and carrying out festivals for companies and individuals. However, my over 10 years of industry experience suggest that the profession itself is […]
China is known worldwide as the workshop of the West. But for many years, it has no longer only been known for its extreme production capacity. It exceeds repeatedly the superlatives in all the statistics and rankings, and the digital world is no exception. Currently of the Chinese total population of 1,362,000 inhabitants, more than […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Roger Strackhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngRoger Strack2015-08-28 14:47:412016-03-16 17:17:37China's emerging digital power – “Integrated for Life”
It is holiday season and so the obligatory question comes up: where are you going? My answer, as for the last 7 years: Turkey. Then, almost like a Pavlovian reflex, comes the next inevitable question: Antalya? As I was recently quite seriously asked whether Turkey had more than one airport, I spontaneously decided to make […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngChristine Lischka2015-08-18 11:21:082016-03-16 17:17:37Design between Occident and Orient
Following an afternoon full of presentations and panels concerning the Bluetooth Low Energy technology at the 3rd Beacon Summit at our head offices in Munich, I got into a discussion with two other attendees. It was clear that all of us understood how this technology works: A small sender (Beacon) sends out a signal that […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Per Juul Poulsenhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngPer Juul Poulsen2015-08-13 08:54:482016-03-16 17:15:51The story of Beacons
Starbucks: The calculated shitstorm is the epitome of marketing
GroupImagine you were head of communications of the coffee house chain Starbucks. That you had a business card with important-sounding titles that would probably fill an A4 page and including buzzwords such as global communications, digital relations, storytelling and senior vice president. You have a very decent salary, unlimited access to the business’s admittedly good […]
Simple tips for running your start-up!
GroupA hot cup of coffee brewing in the early morning is the best aroma to wake you up, from a gruelling yesterday! But if you are working for a start-up company, your morning never arrives because your day did not end. It was just the clock ticking that glided you into yet another day! Yes, […]
“Innovation as a USP in China” – how German companies are staying in the fast lane despite fierce Chinese competition.
GroupWhen President Xi Jinping visited Germany last year he proposed to make 2015 the “year of innovation cooperation between Germany and China.” Back then no one could have foreseen that China would be facing a deepening economic crisis in 2015 but in highlighting innovation I feel that China’s president has highlighted a factor that will […]
Our biggest challenge is the customer
ServiceplanBe honest – would you believe an entrepreneur who boasted to you: “We know our customers better than ever, thanks to digitalization and the Internet! You have given us a customer data paradise, which reveals customer demands which we can promptly meet. We make our customers happy – and they reward us with their purchasing […]
21. October, 2015.
GroupFinally back in 1985, just a few hours after he left 1955, Marty McFly travels thirty years into the far future, to October 21st, 2015 to save his unborn kids from tearing his family apart. The plot might be hard to follow if you never saw the movie but, to keep it simple, the hit […]
How to rebrand your logo and love it
ServiceplanThere comes a time for every company when quality changes become necessary, both inside the team and in terms of positioning. The decision may be caused by a variety of factors – entering a whole new price segment, a change of leadership or of graphic paradigm. For Louder, the international marketing communications agency, the reason […]
My Profession: Event Producer
ServiceplanThese days, few of us regard the profession of event management as an unusual one. Typically, the profession is thought to be limited to rather a narrow range of tasks related to developing and carrying out festivals for companies and individuals. However, my over 10 years of industry experience suggest that the profession itself is […]
China’s emerging digital power – “Integrated for Life”
ServiceplanChina is known worldwide as the workshop of the West. But for many years, it has no longer only been known for its extreme production capacity. It exceeds repeatedly the superlatives in all the statistics and rankings, and the digital world is no exception. Currently of the Chinese total population of 1,362,000 inhabitants, more than […]
Design between Occident and Orient
ServiceplanIt is holiday season and so the obligatory question comes up: where are you going? My answer, as for the last 7 years: Turkey. Then, almost like a Pavlovian reflex, comes the next inevitable question: Antalya? As I was recently quite seriously asked whether Turkey had more than one airport, I spontaneously decided to make […]
The story of Beacons
GroupFollowing an afternoon full of presentations and panels concerning the Bluetooth Low Energy technology at the 3rd Beacon Summit at our head offices in Munich, I got into a discussion with two other attendees. It was clear that all of us understood how this technology works: A small sender (Beacon) sends out a signal that […]