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© 2021 Serviceplan Group
Serviceplan Hamburg celebrates ten years anniversary
GroupEurope ensures the success of our brands
GroupI will get straight to the point; I’m a big fan of the EU. It annoys me when economists complain about bureaucratic pettiness and sluggishness in Brussels and Strasbourg. Of course, there are many things to improve and one might well wonder about regulations such as 1677/88 / EEC, which dictates the degree of curvature […]
Marketing for mobile products: More instinct prompted
Plan.NetIt was time again. In Barcelona, the global mobile community met at the Mobile World Congress (MWC) in order to present and discuss the latest smartphones, gadgets, business models, concepts and infrastructures. Whereby: It is not solely community, because the times in which there were a sworn group of nerds and “mobilized” are gone. 101,000 […]
Five tips for integrated Google Shopping Campaigns
Plan.NetThe step was not unexpected, but its consequences are nevertheless striking. For a few days now, the Google search engine is no longer showing paid AdWords ads to the right of search results. Google made this change as part of its endeavors to adapt search results to mobile devices, departing from the classic desktop experience. […]
Instant Messenger: The new kings of communication
Plan.NetThey already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
Why the vistit of the CES is still a good idea!
Plan.NetThis year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
Trends 2016
GroupAs the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
Impressions from Beijing and Seoul
ServiceplanIn front of me the plate is crawling with life. The recipe is simple: Take an octopus, chop it into pieces and serve with sesame seeds. My colleagues smile and tell me: “You need the yellow sauce for that.” *** A couple of days ago I started my first journey to Asia. First to our […]
Starbucks: The calculated shitstorm is the epitome of marketing
GroupImagine you were head of communications of the coffee house chain Starbucks. That you had a business card with important-sounding titles that would probably fill an A4 page and including buzzwords such as global communications, digital relations, storytelling and senior vice president. You have a very decent salary, unlimited access to the business’s admittedly good […]
Simple tips for running your start-up!
GroupA hot cup of coffee brewing in the early morning is the best aroma to wake you up, from a gruelling yesterday! But if you are working for a start-up company, your morning never arrives because your day did not end. It was just the clock ticking that glided you into yet another day! Yes, […]