Honestly, would you believe any entrepreneur who boasted: “We know our customers better than ever, because of digitization! We have a huge database full of customer data which reveals their wishes. We fulfill these wishes immediately and make our customers happy – and they reward us for it with their purchasing power and strong loyalty”. […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Florian Hallerhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngFlorian Haller2016-04-21 10:57:302016-04-21 11:16:58Why many brands need to get to know their customers again
“Communication without content marketing has no future” Buzzword or not – the need for content is greater than ever. In these times of the Internet as a platform, the power is shifting to the consumer. It used to be the other way around. Today, I can simply click everything away or use Adblocker. The consequence: […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Serviceplan Grouphttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngServiceplan Group2016-04-08 09:00:202016-04-12 08:47:39Serviceplan Hamburg celebrates ten years anniversary
I will get straight to the point; I’m a big fan of the EU. It annoys me when economists complain about bureaucratic pettiness and sluggishness in Brussels and Strasbourg. Of course, there are many things to improve and one might well wonder about regulations such as 1677/88 / EEC, which dictates the degree of curvature […]
It was time again. In Barcelona, the global mobile community met at the Mobile World Congress (MWC) in order to present and discuss the latest smartphones, gadgets, business models, concepts and infrastructures. Whereby: It is not solely community, because the times in which there were a sworn group of nerds and “mobilized” are gone. 101,000 […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Stephan Endershttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngStephan Enders2016-03-01 16:28:302016-03-31 13:30:20Marketing for mobile products: More instinct prompted
The step was not unexpected, but its consequences are nevertheless striking. For a few days now, the Google search engine is no longer showing paid AdWords ads to the right of search results. Google made this change as part of its endeavors to adapt search results to mobile devices, departing from the classic desktop experience. […]
They already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Manfred Klaushttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngManfred Klaus2016-02-08 10:30:432016-03-16 17:18:25Instant Messenger: The new kings of communication
This year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Stephan Endershttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngStephan Enders2016-01-25 12:10:172016-03-16 17:18:25Why the vistit of the CES is still a good idea!
As the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
In front of me the plate is crawling with life. The recipe is simple: Take an octopus, chop it into pieces and serve with sesame seeds. My colleagues smile and tell me: “You need the yellow sauce for that.” *** A couple of days ago I started my first journey to Asia. First to our […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Per Juul Poulsenhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngPer Juul Poulsen2015-11-25 09:40:342016-03-16 17:17:36Impressions from Beijing and Seoul
Why many brands need to get to know their customers again
GroupHonestly, would you believe any entrepreneur who boasted: “We know our customers better than ever, because of digitization! We have a huge database full of customer data which reveals their wishes. We fulfill these wishes immediately and make our customers happy – and they reward us for it with their purchasing power and strong loyalty”. […]
What brands should consider: 10 rules for content marketing
Group“Communication without content marketing has no future” Buzzword or not – the need for content is greater than ever. In these times of the Internet as a platform, the power is shifting to the consumer. It used to be the other way around. Today, I can simply click everything away or use Adblocker. The consequence: […]
Serviceplan Hamburg celebrates ten years anniversary
GroupEurope ensures the success of our brands
GroupI will get straight to the point; I’m a big fan of the EU. It annoys me when economists complain about bureaucratic pettiness and sluggishness in Brussels and Strasbourg. Of course, there are many things to improve and one might well wonder about regulations such as 1677/88 / EEC, which dictates the degree of curvature […]
Marketing for mobile products: More instinct prompted
Plan.NetIt was time again. In Barcelona, the global mobile community met at the Mobile World Congress (MWC) in order to present and discuss the latest smartphones, gadgets, business models, concepts and infrastructures. Whereby: It is not solely community, because the times in which there were a sworn group of nerds and “mobilized” are gone. 101,000 […]
Five tips for integrated Google Shopping Campaigns
Plan.NetThe step was not unexpected, but its consequences are nevertheless striking. For a few days now, the Google search engine is no longer showing paid AdWords ads to the right of search results. Google made this change as part of its endeavors to adapt search results to mobile devices, departing from the classic desktop experience. […]
Instant Messenger: The new kings of communication
Plan.NetThey already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
Why the vistit of the CES is still a good idea!
Plan.NetThis year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
Trends 2016
GroupAs the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
Impressions from Beijing and Seoul
ServiceplanIn front of me the plate is crawling with life. The recipe is simple: Take an octopus, chop it into pieces and serve with sesame seeds. My colleagues smile and tell me: “You need the yellow sauce for that.” *** A couple of days ago I started my first journey to Asia. First to our […]