“We welcome you on board this Boeing 777 on our way from Hamburg to Dubai. The languages spoken by our cabin crew today are Arabic, English, French, Swedish, Finnish, Spanish, Italian, Portuguese, Serbian, Korean, Thai, Mandarin, Cantonese, Filipino, Hindi, Malyalam, Farsi and Sinhala…” Even the EMIRATES flight to Dubai gives you a foretaste of what […]
Anna Gauto, editor at “forum Nachhaltig Wirtschaften”, spoke to Pavan Sukhdev and Florian Haller on advertising and sustainability. Pavan Sukhdev is a former manager at Deutsche Bank and founder of the “Corporation 2020” sustainability campaign. Florian Haller is CEO of the largest independent advertising agency in Europe, the Serviceplan Group. Both will speak at SusCon […]
For decades, a group of smart agency rebels repeatedly managed to win customers and accounts from the so-called “big players”. In the meantime they became so good that now they too are one of the big players themselves. Does this mean that they have lost their raison d’être? No. In fact quite the opposite is […]
On the road #2: Dubai
Group, Serviceplan“We welcome you on board this Boeing 777 on our way from Hamburg to Dubai. The languages spoken by our cabin crew today are Arabic, English, French, Swedish, Finnish, Spanish, Italian, Portuguese, Serbian, Korean, Thai, Mandarin, Cantonese, Filipino, Hindi, Malyalam, Farsi and Sinhala…” Even the EMIRATES flight to Dubai gives you a foretaste of what […]
Sustainability and advertising
GroupAnna Gauto, editor at “forum Nachhaltig Wirtschaften”, spoke to Pavan Sukhdev and Florian Haller on advertising and sustainability. Pavan Sukhdev is a former manager at Deutsche Bank and founder of the “Corporation 2020” sustainability campaign. Florian Haller is CEO of the largest independent advertising agency in Europe, the Serviceplan Group. Both will speak at SusCon […]
Our culture: An insider’s view
ServiceplanFor decades, a group of smart agency rebels repeatedly managed to win customers and accounts from the so-called “big players”. In the meantime they became so good that now they too are one of the big players themselves. Does this mean that they have lost their raison d’être? No. In fact quite the opposite is […]