We asked three of our speakers from the “International Roadshow: France Insights” the same four questions. The challenge to avoid stereotypical responses to bold questions, was accepted by Bertrand Beaudichon, CEO and Co-Founder of Mediaplus in France, Alexander Wurz, expert in intercultural management and owner of Open-i-Consulting, and Florence Delobel, Consultant for successful brands like Andros, Bonne […]
Some exciting changes to the search engine giant from California in San Francisco were introduced at the Google Global Performance Summit last Tuesday. In addition to new features in local search ads and important extensions of the Google Display Network (GDN), now Google provides also expanded advertising and display options in the classic search ads, […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Thomas Herrmannhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngThomas Herrmann2016-06-01 09:40:492016-06-01 09:54:07Google AdWords changes 2016: First experiences in the practical test
Virtual reality (VR) is unavoidable at the moment. It is one of the industry’s most discussed topics. The spectrum of devices spans from Cardboard to the Oculus Rift, and Google introduced a new VR concept called Daydream at their I/O developer conference a few days ago. The technology is market-ready, and looks for new creative […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Manfred Klaushttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngManfred Klaus2016-05-25 12:49:192016-05-25 13:32:00Successfully understand and use virtual reality
Carole Harib, CMO Sky Consulting and speaker at Serviceplan International Roadshow France (8 June 2016 – 2 pm // House of Communication in Munich) gives as a guest author an insight into her daily consulting practice with a topic that is close to her heart. Naturalness or a return to a brand’s roots As the sun sets on […]
In recent months, the keyword “big data” was the Holy Grail of sorts in the marketing realm. But until now, many discussions around the topic were primarily carried out at congresses and conferences in the more theoretical form of the Knights of the Round Table. This is especially so when it comes to external data […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Julian Simonshttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngJulian Simons2016-05-19 10:02:252016-05-20 09:05:40When campaigns with third-party data pay off
Just why is it called a search engine and not a find engine? Why do people google Google? Why does someone from the media write about Search? All of these are valid questions, but I will leave the first two on the roadside and concentrate on the last one. The answer is just as trivial […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Dominik Fringshttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngDominik Frings2016-05-18 12:05:362016-05-18 15:43:54Why a media planner talks about Search
The “old Instagram logo” was personable, approachable, and easily decipherable, but it certainly was not a masterpiece of graphic design. And it would soon become boring, so a relaunch should be understandable. It can be understood as its extending its positioning from a “pure image archive” to a communication platform. Yet, uniqueness, a top priority […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngChristine Lischka2016-05-18 09:26:332016-05-19 11:24:11Just one star for the new Instagram logo
Deep Learning is a sub-discipline of artificial intelligence (AI), whose basic idea harks back up to the 1950s. Although, mass suitability has as of now not been reached. With sinking costs for computer chips and thus also for networks, as well as the constantly growing amount of digitally available data, machine learning has been undergoing […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Christian Polzenhagenhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngChristian Polzenhagen2016-05-13 09:31:052016-05-13 09:36:49Deep Learning - Machines are learning how to learn
How to cultivate partnerships with your French colleagues at a distance. Germany and France – so close and yet so far. Many German businessmen see the French market as a challenge. The reason is often, that cultural differences are underestimated due to the close geographic location, although the fact is that both cultures possess very […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Alexander Wurzhttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngAlexander Wurz2016-05-11 12:31:592016-06-06 11:58:57Successfully conduct business in France
“Iconic brands” are always regarded as the original. They are in the position to claim something for themselves, be it a colour, shape, or logo. The stronger and more unique the brand characteristic codes are, the better the chances are to assert oneself in strong global competition. Coke has at its disposal a unique bottle […]
https://serviceplan.blog/sp-content/uploads/2020/05/SP-Logo-Default-Blog.jpg19201920Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2022/10/2020_SPGroupLogo_Blog_EN02.pngChristine Lischka2016-04-23 08:15:532016-04-28 14:11:56Why Coke is right on track
France Insights – International Roadshow Interview
GroupWe asked three of our speakers from the “International Roadshow: France Insights” the same four questions. The challenge to avoid stereotypical responses to bold questions, was accepted by Bertrand Beaudichon, CEO and Co-Founder of Mediaplus in France, Alexander Wurz, expert in intercultural management and owner of Open-i-Consulting, and Florence Delobel, Consultant for successful brands like Andros, Bonne […]
Google AdWords changes 2016: First experiences in the practical test
Plan.NetSome exciting changes to the search engine giant from California in San Francisco were introduced at the Google Global Performance Summit last Tuesday. In addition to new features in local search ads and important extensions of the Google Display Network (GDN), now Google provides also expanded advertising and display options in the classic search ads, […]
Successfully understand and use virtual reality
Plan.NetVirtual reality (VR) is unavoidable at the moment. It is one of the industry’s most discussed topics. The spectrum of devices spans from Cardboard to the Oculus Rift, and Google introduced a new VR concept called Daydream at their I/O developer conference a few days ago. The technology is market-ready, and looks for new creative […]
A question of naturalness
ServiceplanCarole Harib, CMO Sky Consulting and speaker at Serviceplan International Roadshow France (8 June 2016 – 2 pm // House of Communication in Munich) gives as a guest author an insight into her daily consulting practice with a topic that is close to her heart. Naturalness or a return to a brand’s roots As the sun sets on […]
When campaigns with third-party data pay off
Plan.NetIn recent months, the keyword “big data” was the Holy Grail of sorts in the marketing realm. But until now, many discussions around the topic were primarily carried out at congresses and conferences in the more theoretical form of the Knights of the Round Table. This is especially so when it comes to external data […]
Why a media planner talks about Search
Plan.NetJust why is it called a search engine and not a find engine? Why do people google Google? Why does someone from the media write about Search? All of these are valid questions, but I will leave the first two on the roadside and concentrate on the last one. The answer is just as trivial […]
Just one star for the new Instagram logo
ServiceplanThe “old Instagram logo” was personable, approachable, and easily decipherable, but it certainly was not a masterpiece of graphic design. And it would soon become boring, so a relaunch should be understandable. It can be understood as its extending its positioning from a “pure image archive” to a communication platform. Yet, uniqueness, a top priority […]
Deep Learning – Machines are learning how to learn
Plan.NetDeep Learning is a sub-discipline of artificial intelligence (AI), whose basic idea harks back up to the 1950s. Although, mass suitability has as of now not been reached. With sinking costs for computer chips and thus also for networks, as well as the constantly growing amount of digitally available data, machine learning has been undergoing […]
Successfully conduct business in France
GroupHow to cultivate partnerships with your French colleagues at a distance. Germany and France – so close and yet so far. Many German businessmen see the French market as a challenge. The reason is often, that cultural differences are underestimated due to the close geographic location, although the fact is that both cultures possess very […]
Why Coke is right on track
Serviceplan“Iconic brands” are always regarded as the original. They are in the position to claim something for themselves, be it a colour, shape, or logo. The stronger and more unique the brand characteristic codes are, the better the chances are to assert oneself in strong global competition. Coke has at its disposal a unique bottle […]