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The Hillary Effect: Five things we can learn from the US election debacle
ServiceplanOutrage across the world. How could Donald Trump, a hatemonger, racist and liar, have been elected as US President? The reasons behind the outcome are complex. However, one thing is certain: communication had a major impact on the result of the election. What can we learn from Hillary Clinton’s PR disaster? First of all, political […]
For what reason a prototype is better than the “perfect” solution
Plan.NetSeamless commerce, connected retail, customer centricity: these are only some of the catch phrases, which these days bombard participants uninhibited, at conferences, trade shows and in workshops. They all should explain, how a relevant, added value can actually be created. And yet, I wonder occasionally, if the concept “connected commerce” is not sometimes misunderstood. The […]
Looking behind, looking ahead.
Serviceplan, Plan.NetThe rules of VR are still unwritten. A rare opportunity for brand communication. Innovations in the communication sector are routinely advertised and seldom redeemed. With virtual reality, it is different. This ‘Next Big Thing’ justifies every hype. VR used to be under rather than overestimated because it really is a completely new medium. When a […]
Digital India
GroupDigital is where consumers are watching brands. Digital India is the big buzzword on everybody’s lips these days but the scale at which digital penetration is about to explode will ring a bell in your mind. The key to success for any business in India, is to have a strong digital presence these days. Relevant […]
Fear not! Connected Retail in Four Steps
Plan.NetIn a few years, commerce might look like this: since I can see online that the jeans I really want are available at the shop around the corner, I can just head out to try them on in person. Just before I go into the shop, I receive a push notification on my smartphone telling […]
Four Steps to a Secure E-Commerce Solution
Plan.NetIt was possibly only a simple development error that led to a security gap at eBay in December 2015, which had the potential to intercept client passwords during the login process. The consequences of hacker attacks that take advantage of such breakdowns can be substantial – and extremely unpleasant for the user: SPAM-mail, Phishing or […]
The Opportunities of Digitisation
Plan.Net“It is time to expose the heinous nature of the phone, and condemn its many inventors.” No, this critique is not aimed at the smart phone. This is not about digital detox or the NSA. The citation comes from an 1877 edition of the New York Times. The author was already worried about the privacy […]
The customer in the centre! Seriously?
Plan.NetPersonalisation is currently one of the mega trends in marketing. In less than two years, the market has developed to the point where there is no avoiding it. For business clients and solution providers as well. On the provider side, almost all industry giants, such as Adobe, Oracle, Salesforce, Microsoft, and IBM are building out […]
The Amazon Dash Button: Born in the wrong world?
Plan.NetThe Amazon Dash Button has been hotly debated in all forms of media over the last week. Readers of Germany’s “Stern” magazine, for example, had a very clear opinion. More than 70% answered the question “What do you think about the Amazon Dash Button?” with the answer “A load of rubbish”. (Source: stern.de) Why has […]
Instagram Stories. A Happily Ever After?
ServiceplanNo one wants to be the next Kodak. A company that was the indisputable leader in its field until the future arrived and it refused to adapt. It stood as an example of exactly what not to do in business, and while many companies still stubbornly refuse to plan for their own obsolescence, many others […]