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Trends 2017: Italy 4.0
Serviceplan, Mediaplus, Plan.Net2016 has been a good year in terms of the Italian economic upturn, thanks to a government that has made important reforms to work, recruitment and retirement, so (hopefully) we are finally seeing the light at the end of the tunnel: after years of decline and stagnation, in 2016 investment in advertising is expected to […]
Trends 2017
Serviceplan, Mediaplus, Plan.NetThe old year is drawing to a close. It’s time, therefore, to take a look at the coming year. The experts of the Serviceplan Group have summarised their personal communication trends for the year 2017. Dr Peter Haller, Founder and Managing Director of the Serviceplan Group Public discussion has adapted itself to a good dozen […]
2016/2017: From the winds of change to the storm of transformation
Plan.Net2016 represented a new high in a profound change process that is pervading our sector. This process breaks up structures, consolidates markets and is set to change our ecosystem significantly in the coming years. Marketing automation is in full swing, with advertising needing to be more relevant and context-driven for the individual in future. The […]
Smart brands are searched for: react now or lose out
Plan.NetAccording to a Bitkom study, there will be more than one million smart homes in Germany by 2020. Worldwide, the Internet of things will interconnect 50 billion devices at that time. FMCG brands are not only awaiting this development euphorically, since networked and/or intelligent household devices will significantly change the buying behaviours of many consumers […]
Virtual Reality – where will it take us?
GroupIt used to be a hobby for geeks. Today, Virtual Reality edges towards the mainstream: The VR industry is expected to break the $1bn (£710m) barrier for the first time this year, according to Deloitte; and with Goldman Sachs predicting the market could be worth $80bn (£56.8bn) by 2025 the opportunities are only going to […]
On integration we will stand
GroupAt Serviceplan Middle East, we’ve always counted on clients to recognize the fine line between defragmented and consolidated services as we stood our ground pro-integration. Here we share our successes and some hard lessons learned along the way. A decade and a half ago, network agencies initiated the epic move towards specialization, marking the exodus […]
Why mobile programmatic does not yet use its full potential
Plan.NetThe mobile Internet booms in Germany, both in terms of users and traffic. Even shopping on a smart phone is becoming more popular. At the same time, programmatic advertising has established itself as a fixed value, at least in online media business. As a consequence of both developments, mobile programmatic would therefore have to be […]
Creativity is Matthias Harbeck´s profession and calling
Group, ServiceplanFirst published in Red Bulletin Innovator. Interview: Christoph Kristandl Creativity is elusive. Only too well we know of situations where it abandons us. If we need an idea, if we brood over the solution to a problem – simply nothing comes to mind. It happens. But what if creativity is your occupation? If you have […]
“When is a Yes a Yes” while doing business in India
Group, ServiceplanA tribute to an intercultural classic Whenever I meet new business partners in an India-related context across the globe, I cannot resist asking the question: Please tell me what, from your perspective, seem to be the most frequent challenges while doing business in India? – and a part of me already knows that one of […]
Facebook Messenger chatbots: a communication channel for brands?
Plan.NetFor six months, chatbots have existed in Facebook Messenger and there are now more than 30,000 available for users. The initial hype has calmed down and now companies are wondering if bots actually have the potential to become relevant communication and distribution channels for their content. All chatbots essentially work in the same way. Users […]