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Digital transformation – In the end it’s all down to the individual
Plan.NetWhen companies contemplate digital transformation, they usually concern themselves first of all with business models, technologies, platforms and processes. This is not wrong but yet not enough. That’s because companies need to focus on the individual if digital transformation is to be successful for them. She or he is the greatest hurdle and at the […]
Job market for advertisers: Just looking is not enough
GroupFirst of all, it bodes well for the communications agency business model when larger numbers of vacancies are announced across the board. On the other hand, we also need to find the colleagues we are looking for and that is currently a problem for many agencies. None of us operating under the traditional designation of […]
Digital Creation: The art of concentration or the return of pragmatism
Group, Plan.NetNot so long ago a digital creative approached me and wanted to discuss a problem with me: “When I get a briefing I have absolutely no idea where to begin. There are so many possibilities. And platforms. And innovations. Somehow you can make everything – and nothing”. I understand him completely. That is precisely why, […]
What does a cultural strategist actually do?
ServiceplanJoana Stolz talks about her job as Cultural Strategist at the Serviceplan Group and gives insights into her “every day work”.
Four tips for successful product content
Plan.NetMany e-commerce strategies focus on excellence in design and optimum tailoring of shops for the mobile world, exciting campaigns as well as media planning that will attract a great deal of attention and ensure extensive coverage. There is no doubting that all of this is important. Yet even the best planned marketing euro is wasted […]
Trends 2017: Korea
GroupShift to Post Smartphone World A new era “after Smartphone” arrives. Powered by soaring mobile traffics, AI (Machine Learning), VR / AR / Fictionless computing are hot icons to catch up with. And autonomous vehicles, for sure! All this techs are continuously connecting us from this to that, here to there. On December 14th 2016, […]
Five marketing trends for the year 2017
GroupDigitalisation has revolutionised the world of media and communication. Will there soon be a period of rest from it all? No, it’s going to continue racing on just like it has, since digitalisation – as a driving force – has brought about several exciting developments. These five trends will keep us on our toes in […]
Trends 2017: Austria
Serviceplan, Mediaplus, Plan.NetIn 2017 topics like programmatic advertising, business intelligence, data management, data security, mobile commerce and data-driven marketing per se will gain in importance. That’s not new. In reality, we already have to master all these areas and have to do “our homework” next year to drive and consolidate our knowledge and competences. Within the developments […]
Trends 2017 from the Middle East
Serviceplan, Mediaplus, Plan.NetTECHUCATION THANKS TO AR & VR Technology and education is on the rise, with companies like IBM and Apple working hand in hand to release Watson Element in a bid to help teachers gain insights into individual learning behaviors. In Dubai, the vision of Sheikh Mohammad Bin Rashid Al Maktoum to provide “NEW GENERATIONS with […]
Trends 2017: Belgium
Serviceplan, Mediaplus, Plan.NetTo achieve the best results possible for the brands that we serve, and as part of our quest to embrace emerging marketing and communication movements, we need to take a closer look at some social trends. Looking forward, the thing that strikes us in particular is a general sense of “harmonious contradiction”. There are two […]