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The web page is dying, long live SEO.
Plan.NetWhen Google announced the dawn of the Age of Assistance [1] last spring, it certainly didn’t underestimate all the changes it would trigger. Interaction with various technologies and interfaces means that the way we search for information on the Internet is being turned completely on its head. And along with it, the way we need […]
Millennials in the Middle East are mostly ignored!
Group, ServiceplanAt the “International Roadshow: Middle East Insights” in the House of Communication in Munich Rami Hmadeh, Managing Partner Serviceplan Middle East, talked about several trends and characteristics of the region. One of the aspects he talked about was how to adress the millennials. He specifies these thoughts in this article.
Artificial Intelligence: Who is responsible?
Plan.NetAuf dem Innovationstag von Serviceplan diskutierten der renommierte Münchner Philosoph und Kulturstaatsminister a. D. Julian Nida-Rümelin und Martina Koederitz, Vorsitzende der Geschäftsführung IBM Deutschland, gemeinsam mit Klaus Schwab, Geschäftsführer der Plan.Net Gruppe, über neue ethische Standards.
Context beats keywords
Plan.NetWhy the approach for search-engine advertising in future will focus more on context The days of search-engine advertising (SEA) insisting chiefly on category accounts and generic campaigns with thousands of ad groups and keywords are coming to an end. Nowadays, excessive keywording is actually proving to be somewhat counter-productive. You could be extolling the virtues […]
So, what does a Digital Media Planner do?
GroupPart 2 of our series called “Jobtitles-Bingo”. In this episode we are going to explain the tasks of a Digital Media Planner. A modern profession with great future, presented by two experts from Plan.Net Media.
The most relevant SEO News for October 2017
Plan.NetThe issue of security doesn’t just motivate people when they’re casting their vote; it also motivates them on the internet. This is where the search engine giant Google is now exerting its market power. Also in SEO news – trends and new developments in the B2B sector and the Chinese market, the end of a […]
When food trends meet trend food
GroupIf you want to write about food trends you cannot avoid considering the whole picture, i.e. looking at the major, social mega trends.
The most relevant SEO News for September 2017
Plan.NetWhile half of Germany are still enjoying their holidays, we are presenting the SEO News for September – with search results for DIY, the renaissance of an old SEO theory, an update to e-commerce with Amazon’s Alexa and an important technology update from Russia. 1) Bing allows direct answers to be optimised directly by users So […]
The Next Reality
GroupMartin Oisterschek (Director Innovation at Serviceplan Middle East) is convinced: In the near future it will be all about augmented (AR) or mixed (MR) or even virtual reality (VR) in its final form. The final form of media. The final form of consuming content. The final form of entertainment. The end game.
Smartphone on wheels
Plan.NetMany questions will be raised when carmakers present their solutions and concepts for mobility of the future at IAA in Frankfurt in just a few days’ time: What do we do in the car if the car can soon drive itself? If the dashboard and side windows consist of screens in future, which contents do […]