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Serviceplan Corporate Blog

Anna Antonova

My Profession: Event Producer

Serviceplan

These days, few of us regard the profession of event management as an unusual one. Typically, the profession is thought to be limited to rather a narrow range of tasks related to developing and carrying out festivals for companies and individuals. However, my over 10 years of industry experience suggest that the profession itself is […]

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8. September 2015/by Anna Antonova
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Anna Antonova https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Anna Antonova2015-09-08 16:36:302016-03-16 17:17:37My Profession: Event Producer
Roger Strack

China’s emerging digital power – “Integrated for Life”

Serviceplan

China is known worldwide as the workshop of the West. But for many years, it has no longer only been known for its extreme production capacity. It exceeds repeatedly the superlatives in all the statistics and rankings, and the digital world is no exception. Currently of the Chinese total population of 1,362,000 inhabitants, more than […]

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28. August 2015/by Roger Strack
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Roger Strack https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Roger Strack2015-08-28 14:47:412016-03-16 17:17:37China's emerging digital power – “Integrated for Life”
Christine Lischka

Design between Occident and Orient

Serviceplan

It is holiday season and so the obligatory question comes up: where are you going?  My answer, as for the last 7 years: Turkey. Then, almost like a Pavlovian reflex, comes the next inevitable question: Antalya? As I was recently quite seriously asked whether Turkey had more than one airport, I spontaneously decided to make […]

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18. August 2015/by Christine Lischka
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Christine Lischka https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Christine Lischka2015-08-18 11:21:082016-03-16 17:17:37Design between Occident and Orient
Per Juul Poulsen

The story of Beacons

Group

Following an afternoon full of presentations and panels concerning the Bluetooth Low Energy technology at the 3rd Beacon Summit at our head offices in Munich, I got into a discussion with two other attendees. It was clear that all of us understood how this technology works: A small sender (Beacon) sends out a signal that […]

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13. August 2015/by Per Juul Poulsen
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Per Juul Poulsen https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Per Juul Poulsen2015-08-13 08:54:482016-03-16 17:15:51The story of Beacons
Ronald Focken

Adios Amigo Blatter

Serviceplan

Not just since the beginning of the current corruption scandal has Fifa been considered by many as the evil empire. That for a long time something at the International Football Federation has been, let’s just say, not quite right, has manifested itself in our minds. But now there will be consequences. The end of the […]

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2. June 2015/by Ronald Focken
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Ronald Focken https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Ronald Focken2015-06-02 15:22:592016-03-16 17:17:38Adios Amigo Blatter
Rami Hmadeh

A Thousand and One Tales of Marketing from the Middle East

Serviceplan

Yes, we are the stuff that legends are made of. And no, you don’t have to hold your horses; in fact, you’ll need them as I take you through 1,001 Tales of Arabian Marketing myths and urban legends in the Middle East. Much has been written and much has been said about it, but so […]

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13. May 2015/by Rami Hmadeh
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Rami Hmadeh https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Rami Hmadeh2015-05-13 14:24:302016-03-16 17:17:38A Thousand and One Tales of Marketing from the Middle East
Florian Haller

Why we believe in glocal communication solutions

Serviceplan

What comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]

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21. April 2015/by Florian Haller
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Florian Haller https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Florian Haller2015-04-21 14:40:332016-03-16 17:17:38Why we believe in glocal communication solutions
Alexander Turtschan

Twitch your Brand? Check this out!

Plan.Net

Who remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]

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17. April 2015/by Alexander Turtschan
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Alexander Turtschan https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Alexander Turtschan2015-04-17 11:39:592016-03-16 17:18:26Twitch your Brand? Check this out!
Per Juul Poulsen

SXSW – Trends 2015

Group

What are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]

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1. April 2015/by Per Juul Poulsen
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Per Juul Poulsen https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Per Juul Poulsen2015-04-01 11:53:452016-03-16 17:19:15SXSW – Trends 2015
Florian Gmeinwieser

Mobile World Congress 2015 – the “Outernet” is coming

Plan.Net

Once more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987.  I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]

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1. April 2015/by Florian Gmeinwieser
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png 0 0 Florian Gmeinwieser https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png Florian Gmeinwieser2015-04-01 11:23:532016-03-16 17:18:26Mobile World Congress 2015 – the "Outernet" is coming
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