These days, few of us regard the profession of event management as an unusual one. Typically, the profession is thought to be limited to rather a narrow range of tasks related to developing and carrying out festivals for companies and individuals. However, my over 10 years of industry experience suggest that the profession itself is […]
China is known worldwide as the workshop of the West. But for many years, it has no longer only been known for its extreme production capacity. It exceeds repeatedly the superlatives in all the statistics and rankings, and the digital world is no exception. Currently of the Chinese total population of 1,362,000 inhabitants, more than […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Roger Strackhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngRoger Strack2015-08-28 14:47:412016-03-16 17:17:37China's emerging digital power – “Integrated for Life”
It is holiday season and so the obligatory question comes up: where are you going? My answer, as for the last 7 years: Turkey. Then, almost like a Pavlovian reflex, comes the next inevitable question: Antalya? As I was recently quite seriously asked whether Turkey had more than one airport, I spontaneously decided to make […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngChristine Lischka2015-08-18 11:21:082016-03-16 17:17:37Design between Occident and Orient
Following an afternoon full of presentations and panels concerning the Bluetooth Low Energy technology at the 3rd Beacon Summit at our head offices in Munich, I got into a discussion with two other attendees. It was clear that all of us understood how this technology works: A small sender (Beacon) sends out a signal that […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Per Juul Poulsenhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngPer Juul Poulsen2015-08-13 08:54:482016-03-16 17:15:51The story of Beacons
Not just since the beginning of the current corruption scandal has Fifa been considered by many as the evil empire. That for a long time something at the International Football Federation has been, let’s just say, not quite right, has manifested itself in our minds. But now there will be consequences. The end of the […]
Yes, we are the stuff that legends are made of. And no, you don’t have to hold your horses; in fact, you’ll need them as I take you through 1,001 Tales of Arabian Marketing myths and urban legends in the Middle East. Much has been written and much has been said about it, but so […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Rami Hmadehhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngRami Hmadeh2015-05-13 14:24:302016-03-16 17:17:38A Thousand and One Tales of Marketing from the Middle East
What comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Florian Hallerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngFlorian Haller2015-04-21 14:40:332016-03-16 17:17:38Why we believe in glocal communication solutions
Who remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Alexander Turtschanhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexander Turtschan2015-04-17 11:39:592016-03-16 17:18:26Twitch your Brand? Check this out!
What are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]
Once more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987. I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Florian Gmeinwieserhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngFlorian Gmeinwieser2015-04-01 11:23:532016-03-16 17:18:26Mobile World Congress 2015 – the "Outernet" is coming
My Profession: Event Producer
ServiceplanThese days, few of us regard the profession of event management as an unusual one. Typically, the profession is thought to be limited to rather a narrow range of tasks related to developing and carrying out festivals for companies and individuals. However, my over 10 years of industry experience suggest that the profession itself is […]
China’s emerging digital power – “Integrated for Life”
ServiceplanChina is known worldwide as the workshop of the West. But for many years, it has no longer only been known for its extreme production capacity. It exceeds repeatedly the superlatives in all the statistics and rankings, and the digital world is no exception. Currently of the Chinese total population of 1,362,000 inhabitants, more than […]
Design between Occident and Orient
ServiceplanIt is holiday season and so the obligatory question comes up: where are you going? My answer, as for the last 7 years: Turkey. Then, almost like a Pavlovian reflex, comes the next inevitable question: Antalya? As I was recently quite seriously asked whether Turkey had more than one airport, I spontaneously decided to make […]
The story of Beacons
GroupFollowing an afternoon full of presentations and panels concerning the Bluetooth Low Energy technology at the 3rd Beacon Summit at our head offices in Munich, I got into a discussion with two other attendees. It was clear that all of us understood how this technology works: A small sender (Beacon) sends out a signal that […]
Adios Amigo Blatter
ServiceplanNot just since the beginning of the current corruption scandal has Fifa been considered by many as the evil empire. That for a long time something at the International Football Federation has been, let’s just say, not quite right, has manifested itself in our minds. But now there will be consequences. The end of the […]
A Thousand and One Tales of Marketing from the Middle East
ServiceplanYes, we are the stuff that legends are made of. And no, you don’t have to hold your horses; in fact, you’ll need them as I take you through 1,001 Tales of Arabian Marketing myths and urban legends in the Middle East. Much has been written and much has been said about it, but so […]
Why we believe in glocal communication solutions
ServiceplanWhat comes after globalisation? Let’s be honest, we are already living globally. Ever since the advent of historical long-distance trade, merchants have sold goods worldwide. After the industrial revolution, and at the latest after the last economic boom, our economies are now global. Exports in world trade have increased since 1950 from 58 billion to […]
Twitch your Brand? Check this out!
Plan.NetWho remembers the Old Spice Man? In 2010 the actor Isaiah Mustafa conquered the net with lots of charm and his good looks, and Wieden + Kennedy set a milestone with the Old Spice campaign Smell like a Man, Man in terms of content marketing and the social web. In addition to an excellent creative […]
SXSW – Trends 2015
GroupWhat are the big trends of the South By Southwest this year? As expected, numerous offers from the fields of virtual reality (VR), augmented reality (AR) and wearables were represented with head mounted glasses, bracelets, necklaces and watches in every other booth; this trend has definitely been enforced. True to: “Simply place your order and […]
Mobile World Congress 2015 – the “Outernet” is coming
Plan.NetOnce more, the mobile industry has got together in Barcelona for the annual Mobile World Congress. The beginnings of the congress reach back to the year 1987. I myself have now been there ten times as a visitor. In the early years, the event was primarily a technological performance show of, at that time, pure […]