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The appetite for luxury goes “Tan-gital”
ServiceplanThe Middle East consumer’s appetite for luxury has grown insatiable, at best gluttonous, so much so that online luxury malls, open 24/7, are now an emerging powerhouse. Ounass, “The Definitive Home of Luxury” from retail giant Al Tayer Group promises free 2-hour delivery within Dubai, while The Modist, “The First Ever Luxury Modest Fashion Destination” […]
The most relevant SEO News for December 2017
Plan.NetNew wine into old wineskins and an endless relationship drama are what kept us busy last month. Meanwhile, in the Far East, a new player is gaining ground on the search engine stage. Find out who it is – and much more – in the SEO News for December.
So, what does an Audience Broker do?
GroupMarwa Saleh tells us about her exciting job as Senior Audience Broker. Check out part 3 of our series Jobtitles Bingo now!
Data and Ethics, changing customer relationships
MediaplusThe phase of maturity for the data land is now upon us. It’s time to put some sort of order into what has been done, and regulate what will be done.
The Multi-Middle East – Targeting consumers in a complex marketing landscape
MediaplusNeither a continent nor a country, The Middle East is a term given to a region made up of 17 countries. The region comprises of 450 million people and growing at one of the fastest growth rates in the world, the Middle East is a prized market for most brands due to the large base of youth population that exists here. Almost 50% of the regions population is under the age of 25 with 35% being under the age of 18. This poses a huge potential opportunity for a dynamic future market. The challenges alongside remain job creation, education and channelling youth potential towards economic prosperity.
Rethinking the shopping experience
ServiceplanBrett Cameron, Managing Director at Serviceplan Group Middle East, talked with Euan McLelland from INDEX about the retail market that has been transformed a lot by the digital revolution. One aspect of this change is that shopping can now be done almost entirely online, especially in Dubai, what leads to the question if it is essential for outlets to start incorporating digital elements into their interior design.
The most relevant SEO News for November 2017
Plan.NetIt’s all about speed when it comes to online marketing. Therefore, in November, we are already looking at the new year and thinking about everything that will change in 2018. Will SEO be dead and gone and robots take over the world? It won’t be that bad, but there is a hint of truth behind […]
Retail has to act – now
GroupDas Internet allein ist nicht mehr zukunftstauglich. Omnichannel-Shopping ist angesagt – Einkaufen auf allen virtuellen und analogen Kanälen. Doch nur die wenigsten Händler haben dafür einen Plan.
The zest for life of employees is one of the most important values of the economy
GroupThe zest for life of employees is the elixir for corporate success How many times have we heard this before: “Employees are our most important asset!” Let’s be honest: Though most of the time they were just beautiful words, right? However, they are fully applicable for our future – only then will change really happen. […]
Marketing is relationship development – good customer relationships thanks to good contents
MediaplusContent marketing is not a 21st century invention. In spring 1897, long before the first “http” was typed into a browser line, John Deere – at the time an inventive manufacturer of plough machines, today a global market leader for agricultural engineering – published an early “Sponsored Post” in the agricultural magazine called “The Furrow”. […]