On 16th May 2014, the people of India breathed a heavy sigh of relief. As the result of the largest election in the world surfaced, +1.2 billion Indians were relieved that after 30 years of fractured mandates, a single majority party had finally come to power – one which would not need the support of […]
Sunday evening was a historic one for brand Germany. First of all, of course, Germany took to the stage with its inspired and inspiring team. Young men who simply have a crazy amount of fun with the world’s most important triviality: football. It has always been said of German teams that they are efficient and […]
One thing that is very important, as a first step when dealing with China, is to understand that China is very different. It is so tempting to just think we can translate to and from Chinese and Western languages as we do between English and Italian or French. This is not the case. This language […]
Throughout the world, France is known for its luxury industry, Zinedine Zidane and its culinary art. Who says wine, says France and vice versa. If you are French, you must have a good knowledge into wine. It is likely that your blood type is A + Bordeaux or B – Burgundy. What better way to […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Matthieu Busnelhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngMatthieu Busnel2014-07-07 16:11:312016-03-16 17:17:39Have a drink, don’t say it.
We don’t need to draw upon representative surveys to confirm that pets have become serious business for marketers – thus more and more brand managers take notice. Even if you don’t own a cat or dog – you are surrounded by pets every day: on TV, on Social Media, in magazines… By creating brand campaigns […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Moe Jawharhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngMoe Jawhar2014-07-07 16:05:552016-03-16 17:17:39When in doubt add a pet – as long as it’s a culturally accepted!
When I meet freshly arrived foreign expats from my social and professional circle, the focal point of our discussion usually centres around how in a country like India, which is highly diverse – ethnically, culturally and geographically, you don’t have to tread very far before you find differences in language, dialects, opinions, outlooks etc. And […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Andreas Wochenalthttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAndreas Wochenalt2014-07-07 15:59:452016-03-16 17:17:40What’s in a Name?
According to the “BrandZ” study, Google is replacing Apple as the most valuable brand – and that’s a good thing as everyone knows that competition is good for business. And if we’re honest, it’s high time that Apple be dethroned: Where are the great innovations since the introduction of the iPad? Apple’s concept for success […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Florian Gmeinwieserhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngFlorian Gmeinwieser2014-05-23 10:54:462016-03-16 17:18:26Google is overtaking Apple and that's a good thing
In 2013, we saw the development of cloud-sourced data into digital campaigns, the integration of Facebook into interconnected #realtime status messages, and most importantly the introduction of the mini video. 2014 should not only see further evolutions on these trends, but more consumer-shaped campaigns, guilt free spending, and more data-oriented creativity on the part of […]
More interactive television campaigns The second screen: Use shows that consumers when they are in front of a TV program regularly have a second screen nearby (smartphone or tablet). It therefore appears logical to exploit this practice to offer new experiences with particular call to action offered on television campaigns, even enrichment […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Sébastien Beyssonhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngSébastien Beysson2014-01-24 14:29:572016-03-16 17:17:40Preview from Plan.Net France
Dear readers, Today this is the last post I, Godfrey Madwadri, am writing for you before I will return to my home country South Sudan next week. For the “final” of my internship I – quite fittingly – watched and joined the celebrations of the Champions League final on Saturday of last week. (Only the […]
Currently trending in India: Accountability
ServiceplanOn 16th May 2014, the people of India breathed a heavy sigh of relief. As the result of the largest election in the world surfaced, +1.2 billion Indians were relieved that after 30 years of fractured mandates, a single majority party had finally come to power – one which would not need the support of […]
A historic evening for brand Germany
ServiceplanSunday evening was a historic one for brand Germany. First of all, of course, Germany took to the stage with its inspired and inspiring team. Young men who simply have a crazy amount of fun with the world’s most important triviality: football. It has always been said of German teams that they are efficient and […]
Chinese for Beginners
ServiceplanOne thing that is very important, as a first step when dealing with China, is to understand that China is very different. It is so tempting to just think we can translate to and from Chinese and Western languages as we do between English and Italian or French. This is not the case. This language […]
Have a drink, don’t say it.
ServiceplanThroughout the world, France is known for its luxury industry, Zinedine Zidane and its culinary art. Who says wine, says France and vice versa. If you are French, you must have a good knowledge into wine. It is likely that your blood type is A + Bordeaux or B – Burgundy. What better way to […]
When in doubt add a pet – as long as it’s a culturally accepted!
ServiceplanWe don’t need to draw upon representative surveys to confirm that pets have become serious business for marketers – thus more and more brand managers take notice. Even if you don’t own a cat or dog – you are surrounded by pets every day: on TV, on Social Media, in magazines… By creating brand campaigns […]
What’s in a Name?
ServiceplanWhen I meet freshly arrived foreign expats from my social and professional circle, the focal point of our discussion usually centres around how in a country like India, which is highly diverse – ethnically, culturally and geographically, you don’t have to tread very far before you find differences in language, dialects, opinions, outlooks etc. And […]
Google is overtaking Apple and that’s a good thing
Plan.NetAccording to the “BrandZ” study, Google is replacing Apple as the most valuable brand – and that’s a good thing as everyone knows that competition is good for business. And if we’re honest, it’s high time that Apple be dethroned: Where are the great innovations since the introduction of the iPad? Apple’s concept for success […]
Industry Trends 2014 from Serviceplan Middle East
ServiceplanIn 2013, we saw the development of cloud-sourced data into digital campaigns, the integration of Facebook into interconnected #realtime status messages, and most importantly the introduction of the mini video. 2014 should not only see further evolutions on these trends, but more consumer-shaped campaigns, guilt free spending, and more data-oriented creativity on the part of […]
Preview from Plan.Net France
ServiceplanMore interactive television campaigns The second screen: Use shows that consumers when they are in front of a TV program regularly have a second screen nearby (smartphone or tablet). It therefore appears logical to exploit this practice to offer new experiences with particular call to action offered on television campaigns, even enrichment […]
The Creative Exchange #4
ServiceplanDear readers, Today this is the last post I, Godfrey Madwadri, am writing for you before I will return to my home country South Sudan next week. For the “final” of my internship I – quite fittingly – watched and joined the celebrations of the Champions League final on Saturday of last week. (Only the […]