They already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Manfred Klaushttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngManfred Klaus2016-02-08 10:30:432016-03-16 17:18:25Instant Messenger: The new kings of communication
This year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Stephan Endershttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngStephan Enders2016-01-25 12:10:172016-03-16 17:18:25Why the vistit of the CES is still a good idea!
As the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
In front of me the plate is crawling with life. The recipe is simple: Take an octopus, chop it into pieces and serve with sesame seeds. My colleagues smile and tell me: “You need the yellow sauce for that.” *** A couple of days ago I started my first journey to Asia. First to our […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Per Juul Poulsenhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngPer Juul Poulsen2015-11-25 09:40:342016-03-16 17:17:36Impressions from Beijing and Seoul
Imagine you were head of communications of the coffee house chain Starbucks. That you had a business card with important-sounding titles that would probably fill an A4 page and including buzzwords such as global communications, digital relations, storytelling and senior vice president. You have a very decent salary, unlimited access to the business’s admittedly good […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Klaus Weisehttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngKlaus Weise2015-11-24 12:01:042016-03-16 17:15:50Starbucks: The calculated shitstorm is the epitome of marketing
A hot cup of coffee brewing in the early morning is the best aroma to wake you up, from a gruelling yesterday! But if you are working for a start-up company, your morning never arrives because your day did not end. It was just the clock ticking that glided you into yet another day! Yes, […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Jaya Prasadhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngJaya Prasad2015-11-13 11:42:472016-03-16 17:15:50Simple tips for running your start-up!
When President Xi Jinping visited Germany last year he proposed to make 2015 the “year of innovation cooperation between Germany and China.” Back then no one could have foreseen that China would be facing a deepening economic crisis in 2015 but in highlighting innovation I feel that China’s president has highlighted a factor that will […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Daniela Bartscher-Heroldhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngDaniela Bartscher-Herold2015-11-06 10:12:522016-03-16 17:15:51“Innovation as a USP in China” – how German companies are staying in the fast lane despite fierce Chinese competition.
Be honest – would you believe an entrepreneur who boasted to you: “We know our customers better than ever, thanks to digitalization and the Internet! You have given us a customer data paradise, which reveals customer demands which we can promptly meet. We make our customers happy – and they reward us with their purchasing […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Florian Hallerhttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngFlorian Haller2015-11-03 12:17:132016-03-16 17:17:36Our biggest challenge is the customer
Finally back in 1985, just a few hours after he left 1955, Marty McFly travels thirty years into the far future, to October 21st, 2015 to save his unborn kids from tearing his family apart. The plot might be hard to follow if you never saw the movie but, to keep it simple, the hit […]
There comes a time for every company when quality changes become necessary, both inside the team and in terms of positioning. The decision may be caused by a variety of factors – entering a whole new price segment, a change of leadership or of graphic paradigm. For Louder, the international marketing communications agency, the reason […]
https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Alexandra Tkachenkohttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngAlexandra Tkachenko2015-10-01 08:29:222016-03-16 17:17:37How to rebrand your logo and love it
Instant Messenger: The new kings of communication
Plan.NetThey already made traditional text messaging via SMS obsolete. And now instant messaging apps on smartphones are ramping up serious pressure on established social networks like Facebook and Twitter. Messaging apps have become an essential part of our private conversations. Apart from the rapidly growing install base of smartphones, their success can be attributed to […]
Why the vistit of the CES is still a good idea!
Plan.NetThis year, the Consumer Electronics Show (CES) numbered more than 3.800 exhibitors and over 170.000 visitors. In addition, keynotes came from companies like Netflix, Samsung and IBM. The trade fair in Las Vegas is the worldwide biggest exhibition of the Consumer Electronics Industry. Anyone who’s anyone and wants to present a new product, a new […]
Trends 2016
GroupAs the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
Impressions from Beijing and Seoul
ServiceplanIn front of me the plate is crawling with life. The recipe is simple: Take an octopus, chop it into pieces and serve with sesame seeds. My colleagues smile and tell me: “You need the yellow sauce for that.” *** A couple of days ago I started my first journey to Asia. First to our […]
Starbucks: The calculated shitstorm is the epitome of marketing
GroupImagine you were head of communications of the coffee house chain Starbucks. That you had a business card with important-sounding titles that would probably fill an A4 page and including buzzwords such as global communications, digital relations, storytelling and senior vice president. You have a very decent salary, unlimited access to the business’s admittedly good […]
Simple tips for running your start-up!
GroupA hot cup of coffee brewing in the early morning is the best aroma to wake you up, from a gruelling yesterday! But if you are working for a start-up company, your morning never arrives because your day did not end. It was just the clock ticking that glided you into yet another day! Yes, […]
“Innovation as a USP in China” – how German companies are staying in the fast lane despite fierce Chinese competition.
GroupWhen President Xi Jinping visited Germany last year he proposed to make 2015 the “year of innovation cooperation between Germany and China.” Back then no one could have foreseen that China would be facing a deepening economic crisis in 2015 but in highlighting innovation I feel that China’s president has highlighted a factor that will […]
Our biggest challenge is the customer
ServiceplanBe honest – would you believe an entrepreneur who boasted to you: “We know our customers better than ever, thanks to digitalization and the Internet! You have given us a customer data paradise, which reveals customer demands which we can promptly meet. We make our customers happy – and they reward us with their purchasing […]
21. October, 2015.
GroupFinally back in 1985, just a few hours after he left 1955, Marty McFly travels thirty years into the far future, to October 21st, 2015 to save his unborn kids from tearing his family apart. The plot might be hard to follow if you never saw the movie but, to keep it simple, the hit […]
How to rebrand your logo and love it
ServiceplanThere comes a time for every company when quality changes become necessary, both inside the team and in terms of positioning. The decision may be caused by a variety of factors – entering a whole new price segment, a change of leadership or of graphic paradigm. For Louder, the international marketing communications agency, the reason […]