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Innovation at the point of sale – a journey around the world
Plan.NetSeveral years ago, experts predicted the end of over-the-counter trade. That is to say, it would not be able to exist alongside online trade in this new digital world. However, this viewpoint has once again shifted as connected commerce concepts are slowly but surely taking hold. Previous online “pure players” such as notebooksbilliger.de or mymuesli have even set up stationary concept stores, and now find themselves in the product ranges of large retail chains. But what are the reasons behind this change, and which innovations are bringing retail back into the game?
My mega trend is “Changelocity”
ServiceplanBy this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are looking at politics in Germany and the world, our working environment, the media or marketing, everywhere we are exposed to an increasing – […]
Developments of various retail formats
ServiceplanLarge brands will continue to strengthen direct contact with consumers through their own retail formats or shop-in-shop concepts in city centres. The IKEA restaurant in a city centre location is one example. Successful Internet companies are becoming physically tangible with their own branding stores such as Mymuesli, Zalando or Westwing. As such, linking with digital […]
Addressable TV – next level
MediaplusAddressable TV (ATV) promises to increase the campaign’s impact by supplementing TV advertisements with high-reach TV spots with targeted, controllable advertising media – the advantages of linear TV and the digital world combined. The time of test cases is over – ATV will experience a significant growth spurt in 2018. Why? The penetration of smart […]
Strengthen your future viability with a platform strategy
Plan.NetAn important key to success and future viability in the digital age is the perceived relevance of a company’s offering in the eyes of the users. This can be increased through added value such as product enhancements and services. It is a strategic option to open the own offer to partners and to integrate their […]
Transparency 3.0
ServiceplanThe Panama Papers and Paradise Papers were just the beginning: next year we will once again see that no one is left with anything hidden. The interaction between data agglomeration and social networks will gradually make whistleblowers and flesh-and-blood spies superfluous. And this prediction does not even take into account the future possibilities of AI […]
More than digital only, sales only and pure buzzwords
Group, ServiceplanBeyond bullshit: Results instead of buzzwords, more substance in campaigns, correct evaluation criteria instead of feelings. Real, clearly trackable progress on the way through the funnel. Beyond digital only: The longing for real feelings, real contact, real scents. Brand experience in the sense of ultimate moments with a brand (see also “The Power of Moments: […]
Data is the oil of the 21st century
Plan.NetData-based marketing is the wave on which marketing and communication professionals, technology providers and agencies are riding and talking to each other. Due to people’s constantly changing, digitising media consumption, target groups have to be profiled more precisely. They have to be addressed in the right time window and environment in a needs-oriented manner and […]
Trends from a digital / programmatic point of view
GroupData protection! With the impending strict implementation of the ePrivacy Regulation, many programmatic offers are on the verge of collapse, as a hard regulation means that cookies can only be used with the appropriate consent, which will dramatically reduce the available usable quantity and thus call into question the usefulness of many programmatic products. Quality! […]
Offline is the new cool
ServiceplanYes, this is already clear: artificial intelligence, virtual reality, wearables, the networking of everything with everything, Big Data. The hot topics of the past year will also shape 2018. But in my opinion, the “hottest shit” customary in the industry will also fuel a counter-trend: Offline will become the new cool in 2018. Previously, at […]