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So, what does an Online Concept Designer do?
GroupGet to know Ursi Jäger and Helen Birke who are giving some exciting insights about her job as Online Concept Designer at Plan.Net Pulse. Learn more about part 4 of our series Jobtitles Bingo now!
The most relevant SEO News for April 2018
Group, Plan.NetIn 2018 the Easter Bunny brought us more than just chocolate, it also gave us the long-awaited mobile-first index from Google. It will be interesting to see what impact this has when it comes to optimising digital assets. I’ve no doubt that we’ll be hearing a lot more about this in the weeks and months ahead. For the time being, however, the SEO news for April has focussed on short clicks, the need for speed in e-commerce, and a new (search) view of the world.
Camel Power Meets Girl Power at Dubai Lynx
ServiceplanWhoever’s been on a trip to the Middle East, instantly has a pretty solid idea in mind hearing these two words together. You too, right?
Anybody, who has the chance to visit Dubai and the other Emirates nowadays, can immediately kiss this antiquated notion goodbye. That’s because the model of femininity is subject to constant change in this region – which is certainly a good thing.
The 5 most important questions on the way to an agile business
Plan.Net“Being able to adapt quickly, flexibly, and proactively to new situations” – the significance of agility is not disputed. But how to achieve an agile digital agency definitely is. In the middle of the transformation of hmmh, we take a break and look back: what are the most valuable experiences from our change process with 300 employees up to this point and what questions should agencies ask when they move in the direction of agility?
5 Essential Pillars To Successfully Localize Your Digital Marketing Strategy
Group, ServiceplanIt can be daunting for a mid-sized company when entering a new international market. Especially so when entering a region as diverse and fragmented as the Middle East. However, no matter where you go around the world, you can’t just copy and paste a strategy that has worked well elsewhere and expect it to succeed in a different market. With digital channels becoming more and more essential in today’s business landscape, here are some key aspects to consider for your digital strategy when entering a new region.
5 tenets of brand viability
Plan.NetSome people in the digital sector, especially, have ceased to believe in brands. However, I am convinced that in the digital age, more than any other, brands offer precisely what we need in a multi-optional, information-flooded world: orientation. Brands condense a large volume of information into a (hopefully) relevant promise. Of course brands that want to be successful in the future, will also have to adapt to a society in transition. Anyone who takes the following five tenets for the brand management of the future to heart, will have a good chance of achieving this.
They Don’t Make (Mad) Men Like They Used To, But Grey Suits Still Abound
Group, ServiceplanUnfortunately, top men in advertising these days are a lot less chauvinistic and self-absorbed. Gone are the mad men days of pompous egos and flannel suits, of dry witticisms and cynical arrogance oozing from the Roger Sterlings and the Don Drapers of this world. Instead, we see ad men strutting around with undeniable charisma and sensible charms, making it all the more difficult for women to break the proverbial glass ceiling as men continue to dominate the industry’s ruling seats.
The most relevant SEO News for March 2018
Group, Plan.NetFollowing the major cold snap in February, spring is now well on the way in terms of SEO. Appropriately enough, the hot topics for the month of March are AMP, backlinks and Bing.
SXSW 2018 Preview
Mediaplus, Plan.NetOn the face of it, the SXSW is a pretty poor deal. You spend 12 hours on a plane and then rush around downtown Austin with 30,000 other lunatics for a week to listen to lectures and panels in air-conditioned 80s-style conference rooms. Doesn’t sound very inspiring. For me, the conference is nevertheless one of the absolute highlights of the year, because you’d be hard pressed to find a higher concentration of excellent speakers on current trends in the digital world. Read about the topics and lectures I am particularly looking forward to below.
Why the “Internet of Things” should be part of the marketing plan
Plan.NetIt’s a nightmare for marketing managers. Where there used to be clearly defined spheres of action, today the digital economy throws up more and more new subject areas for the agenda which have to be evaluated and, if applicable, worked into your own plan. The “Internet of Things” (IoT for short) is one of these new fields. However, before we examine the significance of the IoT for marketing, let’s quickly look at how the market is developing. Because like many other digital developments, the IoT impacts a variety of sectors and processes, and it is by no means merely a subject for techies or nerds.