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SXSW 2024: The Transition Generation
Group, MediaplusA long and exciting adventure trip with no specific destination is over. Here comes the final SXSW Recap from Alex Turtschan, Director Innovation Mediaplus.
SXSW 2024: Addressing the Consumers of Tomorrow
Group, MediaplusAddressing the Consumers of Tomorrow: Day 5 of SXSW 2024 was all about the shifts in consumer behaviour at macro and micro levels; as well as possible solutions for how business leaders can and should respond.
SXSW 2024: Monday’s Tech Roundup
Group, MediaplusDespite the ever-expanding range of topics and content, SXSW Interactive is still a tech conference at heart. The biggest buzz in tech at this year’s conference is (obviously) AI, but spatial computing and its potential use cases, from mixed reality productivity to VR experiences, are a close second.
Culture Media and Hype Cycles: The future of marketing?
Group, MediaplusAt SXSW this year, a prevailing theme across marketing sessions was the pronounced focus on culture media, managing hype cycles, and devising original content ideas.
South by Southwest 2024: Embracing the Unknown
Group, MediaplusIn the world of SXSW 2024, poetry collides with planetary exploration, AI intersects with the crisis of journalism, and non-obvious thinking reshapes brand strategy. In Austin, the next crisis, breakthrough trends and opportunities are just around the corner.
“Employer Branding is not a sprint – it’s a marathon!”
MediaplusThe war for talent is a global one. Employer branding campaigns can help find the best talent internationally. But work cultures differ from market to market. In this interview, Zaid Sagha explains what companies need to consider when launching an international employer branding campaign.
Black Friday breaks records, half of sales from mobile.
MediaplusDid you wait in a long line outside for the Black Friday deal? I bet you didn’t. You probably shopped from the comfort of your couch, along with most other Americans this year. In today’s retail landscape, Black Friday has become an extended shopping experience. The trend now encompasses an entire week, stretching from Thanksgiving […]
Meta “Threads” – short trend or serious threat to Twitter?
Group, MediaplusOn July 5th, Meta introduced “Threads” on the market which seems to have a very similar purpose to Meta’s big rival Twitter. But what’s it all about? Is it another trendy alternative that will fade soon or later, or a serious threat to Twitter?
Threads – The Twitter Killer?
MediaplusAfter months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday. For a point of comparison, it took Twitter five years […]
The Success of AI Requires Human Creativity…More of it Than You Think
Mediaplus, MediaplusFor all the fear of AI taking our jobs, there’s lot of optimism about the additional efficacy and effectiveness that AI can bring to ad campaigns. And I, too, hope for the renaissance of creativity that could be unleashed as we redirect our teams’ efforts towards creating ads, products, and experience that are more resonant, […]
In Influencer Marketing, Authenticity is Key.
MediaplusBy Deirdre Kozicki, Senior Media Planner It’s no secret that influencers are slowly taking over the marketing world. In 2022, the influencer market was valued at $16.4B, with 72% of all Gen Z and Millennials reporting they follow influencers on social media. A third of Gen Zer’s have admitted to buying something based on an […]
The Duality of Everything – AI Included.
Group, Serviceplan, MediaplusArtificial Intelligence (AI) has been the subject of much fascination and speculation, sparking debates about its potential impact on society. Is AI destined to be a force for good or evil? For me, the answer lies not in the technology itself, but in the hands of its creators: humans. Just like humans, AI systems will […]
Speed is the new normal
Group, Mediaplus, TwelveThe world seems to be getting more complex by the day. We are being forced to respond faster and faster to avoid missing the boat and to secure our market position. How does a public broadcasting company cope with this ever-changing environment? And how is speed becoming a success factor here? Barbara Evans in conversation with Dr Florian Kumb, Head of Programme Planning at ZDF.
Planning for a cookie-less future: What you need to know
Mediaplus“Before cookies, the web was essentially private. After cookies, the web becomes a space capable of extraordinary monitoring,” said Lawrence Lessig 20 years ago. Approximately 83% of brands rely on third-party cookies. For the past couple of decades, cookies have been the leading source of tracking and monitoring internet users, allowing for sophisticated targeting, retargeting […]
SXSW 2023 Day 5: Brand Science
Group, Group, Mediaplus, MediaplusLast recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.