Kristina Kipp is Content Marketing Consultant and Mario Dorozalla Content Marketing Manager at Serviceplan PR & Content in Berlin. Their job is to use smart storytelling to bring a product or service to the attention of consumers. The interesting thing about this is that the target group might not even be aware of it today. But they will be tomorrow.
Experience Strategists are specialists in user expectation, perception and behaviour. They use their expertise to ensure smooth and therefore satisfying experiences that encourage users to come back for more. Learn more about experience strategy from our expert Mathias Becker at Plan.Net UX in part 7 of our Job Title Bingo series.
Media Planners are the specialits to bring advertising into the media by choosing exactly the right format and media to make the biggest impact possible. Get to know our our colleagues Kai Löser and Kerstin Weiß from Mediaplus in part 6 of our Job Title Bingo series.
Who is responsible for an advertisement to end up precisely at the right time to reach the intended target group? An Account Manager Social Advertising of course. Get to know Katharina Steinert und Steven Carthy from Plan.Net Content Marketing in part 5 of our series Job Title Bingo!