“Paella Today is the most ambitious branded content process that we have encountered”
In an interview with MarketingDirecto.com Luis Piquer Trujillo, CEO Publips Serviceplan Spain, talks about Paella Today and branded content.
Entries by Serviceplan Group
Creativity and technology, with the client at its center
In an interview with Advertiser.it Sara Baroni, Managing Director Plan.Net Italia, talks about creativity and innovation and gives insights into the daily work life of the Italian agency.
Trends 2017
The old year is drawing to a close. It’s time, therefore, to take a look at the coming year. The experts of the Serviceplan Group have summarised their personal communication trends for the year 2017. Dr Peter Haller, Founder and Managing Director of the Serviceplan Group Public discussion has adapted itself to a good dozen […]
What does an advertiser do?!
Because we are asked this question and similar ones so often, we launched our company presence on www.whatchado.com with 8 video stories on Thursday. whatchado is an online recruitment fair, where colleagues talk about their job, career and business in short videos. Various industries are presented to school and university leavers, as well as career […]
Trends 2016
As the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]
Sustainability and advertising
Anna Gauto, editor at “forum Nachhaltig Wirtschaften”, spoke to Pavan Sukhdev and Florian Haller on advertising and sustainability. Pavan Sukhdev is a former manager at Deutsche Bank and founder of the “Corporation 2020” sustainability campaign. Florian Haller is CEO of the largest independent advertising agency in Europe, the Serviceplan Group. Both will speak at SusCon […]
