Entries by Peter Gocht

The Inside Story x3: augmented and virtual reality for marketing – things are getting really exciting now

It doesn’t matter if some people are still arguing about whether the hype is over or not. The fact is that extended reality (augmented reality, virtual reality, 360° film) has become indispensable in many areas. It has already solved many problems in marketing alone. You just need to take a close look at what the differences and therefore advantages of the individual presentation forms are to see this.

Six tips for storytelling with 360° filming

How do I come up with a film that is complete and takes place around me? Above, below, left, right and even behind my back something can take place. All of a sudden, the rules are different from a normal film in 16:9 format. The following points should make starting out with such an idea […]