Entries by Oliver Grüttemeier

My trend 2019: A hat for everyone

In 2019, everything is about lived flexibility. It’s about the willingness to adjust in terms of attitudes, life models, goals. Managers need to recognise that needs are becoming more fragmented, not just for customers, but for their own employees in particular.

My 2018 trend is called empathy centricity

Digitisation has undoubtedly created great new opportunities in recent years. Opportunities that have brought us closer to our customers and that help us tailor our products and services even more closely to them. Yet even though we can now calculate every marketing campaign and every sales figure down to the smallest detail, one thing should […]