Entries by Matthias Harbeck


The meaning of ‘creative’

What does creative mean? What a question. Ideally, creative is something one just is, without any lengthy discussion. However, if I must. Here goes: Creative is new, unpredictable, capricious. A smartass take on this is that being creative is a paradox. It is the meaningful combination of things which do not belong together. And then […]

Cannes: all correct. And all wrong.

Advertising has changed in recent years towards more responsible communication. Even in competitions like the one in Cannes there were many awards for works with a higher purpose aspect. Why are these predestined for a lion? For a few years, there have been complaints about the fact that more and more Cannes winners have less […]